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Smb purl presentaion
 

Smb purl presentaion

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SMB Personalized URL's

SMB Personalized URL's

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    Smb purl presentaion Smb purl presentaion Presentation Transcript

    • Exploring Personalized URLs
      Get personal with your prospects and customers.
      Right Message, Right Person, Right Time
    • Your Dynamic Marketing Solution
      Included Features
      • Personalized URLs
      • Dynamic landing page design
      • Triggered email blasts
      • Postal tracking with IMBs
      • Online reporting dashboard
      • QR Codes
    • Why Personalized URLs?
      Deliver effective web responses.
      Multiple touch campaigns with 1:1 interactions.
      Add measurability and accurate tracking for web responses from direct mail.
      71% of American Consumers prefer to receive product offers through direct mail. Yet 52% of Americans prefer to then respond online. *DMA
    • How PURLs Work
      Customer receives direct mail or email with personalized URL.
      Recipient then enters PURL or scans QR code to go to landing page.
      Landing page has special online offer only given for filling out survey/questionnaire.
      Your marketing becomes more PERSONABLE & TARGETED with the data you collect.
    • Why PURLs Work
      Capture Attention
      Capture Responses
      Capture Future Opportunities
    • Capture Attention
      Pique your customers’ interest with personalized URLs printed on all of your direct mail offerings.
      DM Recipient’s Name
      Campaign URL
    • Capture Results
      Enable immediate online responses on customized personal landing pages
      DM Recipient’s Name
      and prepopulated info
    • Capture Future Opportunities
      Track results, analyze reports, extend new offers, and pursue new leads all from our online reporting dashboard.
    • Personalized Emails
      Send emails based on triggered events such as:
      Postal Delivery Confirmation (IMB)
      PURL Visit/Non Visit
      Web lead or action/inaction
      Benefits
      Multi-channel campaigns are in sync
      Automated multi-touch campaigns are possible
      Removes guesswork and eliminates manual work
      Increases conversion rates
    • QR Codes
      Use QR Codes For:
      Delivery of PURLs
      Lead Generation
      Lead Fulfillment
      Customer Acquisition
      Surveys/Polling
      Scanned QR Code loads PURL landing pages
    • SMB’s team of Dynamic Marketing Experts can help create, build and launch cross channel campaigns .
      From Concept to Completion