Smb purl presentaion
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Smb purl presentaion

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SMB Personalized URL's

SMB Personalized URL's

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Smb purl presentaion Smb purl presentaion Presentation Transcript

  • Exploring Personalized URLs
    Get personal with your prospects and customers.
    Right Message, Right Person, Right Time
  • Your Dynamic Marketing Solution
    Included Features
    • Personalized URLs
    • Dynamic landing page design View slide
    • Triggered email blasts View slide
    • Postal tracking with IMBs
    • Online reporting dashboard
    • QR Codes
  • Why Personalized URLs?
    Deliver effective web responses.
    Multiple touch campaigns with 1:1 interactions.
    Add measurability and accurate tracking for web responses from direct mail.
    71% of American Consumers prefer to receive product offers through direct mail. Yet 52% of Americans prefer to then respond online. *DMA
  • How PURLs Work
    Customer receives direct mail or email with personalized URL.
    Recipient then enters PURL or scans QR code to go to landing page.
    Landing page has special online offer only given for filling out survey/questionnaire.
    Your marketing becomes more PERSONABLE & TARGETED with the data you collect.
  • Why PURLs Work
    Capture Attention
    Capture Responses
    Capture Future Opportunities
  • Capture Attention
    Pique your customers’ interest with personalized URLs printed on all of your direct mail offerings.
    DM Recipient’s Name
    Campaign URL
  • Capture Results
    Enable immediate online responses on customized personal landing pages
    DM Recipient’s Name
    and prepopulated info
  • Capture Future Opportunities
    Track results, analyze reports, extend new offers, and pursue new leads all from our online reporting dashboard.
  • Personalized Emails
    Send emails based on triggered events such as:
    Postal Delivery Confirmation (IMB)
    PURL Visit/Non Visit
    Web lead or action/inaction
    Benefits
    Multi-channel campaigns are in sync
    Automated multi-touch campaigns are possible
    Removes guesswork and eliminates manual work
    Increases conversion rates
  • QR Codes
    Use QR Codes For:
    Delivery of PURLs
    Lead Generation
    Lead Fulfillment
    Customer Acquisition
    Surveys/Polling
    Scanned QR Code loads PURL landing pages
  • SMB’s team of Dynamic Marketing Experts can help create, build and launch cross channel campaigns .
    From Concept to Completion