Why Personalized URLs? Deliver effective web responses. Multiple touch campaigns with 1:1 interactions. Add measurability and accurate tracking for web responses from direct mail. 71% of American Consumers prefer to receive product offers through direct mail. Yet 52% of Americans prefer to then respond online. *DMA
How PURLs Work Customer receives direct mail or email with personalized URL. Recipient then enters PURL or scans QR code to go to landing page. Landing page has special online offer only given for filling out survey/questionnaire. Your marketing becomes more PERSONABLE & TARGETED with the data you collect.
Why PURLs Work Capture Attention Capture Responses Capture Future Opportunities
Capture Attention Pique your customers’ interest with personalized URLs printed on all of your direct mail offerings. DM Recipient’s Name Campaign URL
Capture Results Enable immediate online responses on customized personal landing pages DM Recipient’s Name and prepopulated info
Capture Future Opportunities Track results, analyze reports, extend new offers, and pursue new leads all from our online reporting dashboard.
Personalized Emails Send emails based on triggered events such as: Postal Delivery Confirmation (IMB) PURL Visit/Non Visit Web lead or action/inaction Benefits Multi-channel campaigns are in sync Automated multi-touch campaigns are possible Removes guesswork and eliminates manual work Increases conversion rates
QR Codes Use QR Codes For: Delivery of PURLs Lead Generation Lead Fulfillment Customer Acquisition Surveys/Polling Scanned QR Code loads PURL landing pages
SMB’s team of Dynamic Marketing Experts can help create, build and launch cross channel campaigns . From Concept to Completion