EMERGENCE History Integration into the Corporate World INDUSTRY LANDSCAPE Current Uses Effectiveness Statistics OPPORTUNITES & BENEFITS Becoming a SocialCorp! The WHY and the HOW
New Media: a term that refers to computerized digital or network information communication technologies. Social Media: (a type of New Media) used to interact and build relationships via the World Wide Web. SocialCorp: a progressive, forward thinking company that has adopted social media effectively, in a way that accomplishes strategic business and communications objectives without compromising the company’s primary obligations as a corporation.
Cultivated by: Connecting with people!
Research, in reference to which social networking sites were being used forbranding and marketing efforts, conducted on some of the top technologyfirms in the Richmond, VA uncovered the following: • 100% of the 20 firms surveyed had both Facebook and Linked accounts. • 75% of the firms also had Twitter accounts. • 75% of the firms had social media links on their home page. • 30% of the firms had YouTube accounts. "How Social Media Helps Technology Firms Attract New Business."
Encouraging Staff Members Use Social Media Showcase Work and ProductsWelcoming Ideas Customers help brainstorm BILLIONS of conversations
INFORMATION FLOW ENGAGEMENT COLLABORATION
Join the ConversationCommand YOUR Message!
Works Cited"The History Of Social Media (1978-2012) [INFOGRAPHIC]." - AllTwitter. N.p., n.d. Web. 17 June 2012. <http://www.mediabistro.com/alltwitter/social-media- history_b18776>."How Social Media Helps Technology Firms Attract New Business." Social Media News, Strategy, Tools, and Techniques. N.p., n.d. Web. 17 June 2012. <http://socialmediatoday.com/daulton- west/315095/how-social-media-helps-technology-firms- attract-new-business>.Joel Postman. SocialCorp: Social Media Goes Corporate. Berkley, CA. New Riders. eBook.