Blog<br />A weekly blog about biking tricks, hidden trails, special events and anything related to biking and the biking community…specifically targeting consumers under the age of 35. Written by employees with distinct personalities …active young adults who target audience can relate to.<br />
Measuring Campaign Success<br /><ul><li>Click through rates
Website, Facebook, Twitter, Blog (staggered)</li></li></ul><li>Last Note…<br />Create a brand experience<br />Support cyclists and cycling events<br />Target consumers during Summer (US)<br />India, China, Australia, Western Europe<br />Narrow your scope to what you’re good at<br />Call to action – sell products directly to consumers<br />
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