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Cannondale's New Media Marketing Strategy by Kyle Mulder
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Cannondale's New Media Marketing Strategy by Kyle Mulder

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Transcript

  • 1. New Media Marketing Strategy
    By: Kyle Mulder
  • 2. “create innovative, quality products that inspire
    cyclists around the world”
    Bikes | Apparel | Gear | Advocacy
  • 3. Cannondale’s
    Get Out There
    Campaign
    Facebook | Twitter| Website | Blog
  • 4. Cannondale.com
    Less clutter
    More user friendly
    Create an online store
    Highlight advocacy activities
    Funnel consumers to social media sites
  • 5. Facebook
    A resource for bikers
    Create an online biking community
    Event photos
    Product updates
    Highlight advocacy for biking and environment
  • 6. Twitter
    Live tweet races
    Biking events
    Trade shows
    Cannondale riders
    Online deals
  • 7. Blog
    A weekly blog about biking tricks, hidden trails, special events and anything related to biking and the biking community…specifically targeting consumers under the age of 35. Written by employees with distinct personalities …active young adults who target audience can relate to.
  • 8. Measuring Campaign Success
    • Click through rates
    • 9. Web traffic
    • 10. Overall sales
    • 11. Social media users(Facebook, Twitter, etc.)
    • 12. Market share
  • Timeline
    • Full rollout within 6 months
    • 13. Start with website look and feel
    • 14. End with social media and sponsorships
    • 15. Website, Facebook, Twitter, Blog (staggered)
  • Last Note…
    Create a brand experience
    Support cyclists and cycling events
    Target consumers during Summer (US)
    India, China, Australia, Western Europe
    Narrow your scope to what you’re good at
    Call to action – sell products directly to consumers