New Media Marketing Strategy<br />By: Kyle Mulder<br />
	“create innovative, quality products that inspire <br />											cyclists around the world”<br />Bikes | Apparel | Gear...
Cannondale’s<br />Get Out There<br />Campaign<br />Facebook | Twitter| Website | Blog<br />
Cannondale.com<br />Less clutter<br />More user friendly<br />Create an online store<br />Highlight advocacy activities<br...
Facebook<br />A resource for bikers<br />Create an online biking community<br />Event photos<br />Product updates<br />Hig...
Twitter<br />Live tweet races <br />Biking events <br />Trade shows<br />Cannondale riders<br />Online deals<br />
Blog<br />A weekly blog about biking tricks, hidden trails, special events and anything related to biking and the biking c...
Measuring Campaign Success<br /><ul><li>Click through rates
Web traffic
Overall sales
Upcoming SlideShare
Loading in...5
×

Cannondale's New Media Marketing Strategy by Kyle Mulder

1,510

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,510
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Cannondale's New Media Marketing Strategy by Kyle Mulder

  1. 1. New Media Marketing Strategy<br />By: Kyle Mulder<br />
  2. 2. “create innovative, quality products that inspire <br /> cyclists around the world”<br />Bikes | Apparel | Gear | Advocacy <br />
  3. 3. Cannondale’s<br />Get Out There<br />Campaign<br />Facebook | Twitter| Website | Blog<br />
  4. 4. Cannondale.com<br />Less clutter<br />More user friendly<br />Create an online store<br />Highlight advocacy activities<br />Funnel consumers to social media sites<br />
  5. 5. Facebook<br />A resource for bikers<br />Create an online biking community<br />Event photos<br />Product updates<br />Highlight advocacy for biking and environment<br />
  6. 6. Twitter<br />Live tweet races <br />Biking events <br />Trade shows<br />Cannondale riders<br />Online deals<br />
  7. 7. Blog<br />A weekly blog about biking tricks, hidden trails, special events and anything related to biking and the biking community…specifically targeting consumers under the age of 35. Written by employees with distinct personalities …active young adults who target audience can relate to.<br />
  8. 8. Measuring Campaign Success<br /><ul><li>Click through rates
  9. 9. Web traffic
  10. 10. Overall sales
  11. 11. Social media users(Facebook, Twitter, etc.)
  12. 12. Market share </li></li></ul><li>Timeline<br /><ul><li>Full rollout within 6 months
  13. 13. Start with website look and feel
  14. 14. End with social media and sponsorships
  15. 15. Website, Facebook, Twitter, Blog (staggered)</li></li></ul><li>Last Note…<br />Create a brand experience<br />Support cyclists and cycling events<br />Target consumers during Summer (US)<br />India, China, Australia, Western Europe<br />Narrow your scope to what you’re good at<br />Call to action – sell products directly to consumers<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×