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You are Producers not Consumers
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Kyle Lacy
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You are Producers not Consumers
1.
2.
www.getbrandswag.com
3.
4.
5.
6.
www.kylelacy.com @kyleplacy facebook.com/kyleplacy
7.
Add Slideshare Link
8.
#prsacle
9.
10.
11.
812,620 18+ within
10 miles of Cleveland, OH
12.
156,120 55-64 within
10 miles of Cleveland, OH
13.
600M Users on
Facebook
14.
300,000 New Twitter
Accounts Every Day
15.
16.
You can’t be
consumers. You need to be producers.
17.
18.
What is a
brand?
19.
20.
21.
22.
23.
24.
Why is personal
branding important?
25.
26.
27.
28.
29.
30.
31.
6 P’s to
Building a Personal Brand
32.
33.
Your Brand
Plan
34.
35.
You have to
translate your desires into action.
36.
37.
1. Engaging
38.
39.
Loyalty is not
about them being loyal to you...
40.
It is about
listening for the content THEY want to... hear, consume, and remember.
41.
2. Sharing Content
42.
43.
3. Managing
the Conversation
44.
45.
4. Building
Presence
46.
47.
It is all
about integration
48.
Sharing http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
49.
Widgets http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
50.
5. Combining Forces
51.
52.
53.
6. Tracking and
Measurement
54.
55.
Things to Remember
56.
You have to
translate your desires into action.
57.
Give yourself permission
to use crazy ideas.
58.
Conflict gives value
to ambition.
59.
You can’t be
consumers. You need to be producers.
60.
Download Now