You are Producers not Consumers

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You are Producers not Consumers

  1.  
  2. www.getbrandswag.com
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  6. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
  7. Add Slideshare Link
  8. #prsacle
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  10. What are we going to talk about? <ul><li>The Value of Story Telling </li></ul><ul><li>The Definition of Brand </li></ul><ul><li>The 6 P’s of Personal Branding </li></ul><ul><li>6 Ways to Use Social Media </li></ul>
  11. 812,620 18+ within 10 miles of Cleveland, OH
  12. 156,120 55-64 within 10 miles of Cleveland, OH
  13. 600M Users on Facebook
  14. 300,000 New Twitter Accounts Every Day
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  16. You can’t be consumers. You need to be producers.
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  18. What is a brand?
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  24. Why is personal branding important?
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  31. 6 P’s to Building a Personal Brand
  32. <ul><li>Passion </li></ul><ul><li>Purpose </li></ul><ul><li>Planning </li></ul><ul><li>People </li></ul><ul><li>Play </li></ul><ul><li>Perseverance </li></ul>
  33. Your Brand Plan
  34. <ul><li>What are your goals? </li></ul><ul><li>What do you value? </li></ul><ul><li>What are your passions? </li></ul><ul><li>What motivates you? </li></ul><ul><li>What makes you remarkable? </li></ul>
  35. You have to translate your desires into action.
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  37. 1. Engaging
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  39. Loyalty is not about them being loyal to you...
  40. It is about listening for the content THEY want to... hear, consume, and remember.
  41. 2. Sharing Content
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  43. 3. Managing the Conversation
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  45. 4. Building Presence
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  47. It is all about integration
  48. Sharing http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
  49. Widgets http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
  50. 5. Combining Forces
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  53. 6. Tracking and Measurement
  54. Measurement <ul><li>Fan Counts </li></ul><ul><li>Google Grade </li></ul><ul><li>Twitter for Klout </li></ul><ul><li>Sales Metrics </li></ul><ul><li>Email Distribution </li></ul><ul><li>LinkedIn Profile Views </li></ul><ul><li>Retweets Per Page View </li></ul>
  55. Things to Remember
  56. You have to translate your desires into action.
  57. Give yourself permission to use crazy ideas.
  58. Conflict gives value to ambition.
  59. You can’t be consumers. You need to be producers.
  60. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@getbrandswag.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul><ul><li>SlideShare Link ? </li></ul>

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