Using Social Media to Tell Your Story

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Presentation for the Calgary CMA

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  • How many people watch mad men?Typical of a generation but a type of marketer at the time
  • How many people watch mad men?Typical of a generation but a type of marketer at the time
  • How many people watch mad men?Typical of a generation but a type of marketer at the time
  • Challenge 4: The Power of the customerNot only do retailers have more information about their consumers, but consumers have more information about retailers. Gone are the days when brands and retailers tell customers what they need and where to purchase these items. In today’s retail marketplace, customers are hyper-connected to technology and are inundated with resources that influence their purchasing decisions. With an overload of information at their fingertips, customers are empowered to make more educated purchasing decisions than ever before.
  • Take any major sports team or major brand… Tom’s Shoes, Charity Water. There is no question where you achieve the ripple in the pond effect of “viral marketing”.. Somebody who has liked your company has shared your content OH HEY here is a company… I have no idea what they do.. I’m going to Like their page.. Spend copious amounts of time surfing. We like on Facebook… what we like in the real world. Facebook liking is a trailing indicator of a relationship not a leading indicator of a relationship
  • Increasing communication between customers: The ability to share information between people is faster and easier than ever before. Social media, email and texting have all made a major change the way we communicate with each other. Consumers are now using these channels to find out what products and brands their friends and family are purchasing and what they think about these items. 24% of American adults say they've posted comments about a purchase they've made & 62% of people read online reviews before making a purchase. In addition posting something on your Facebook wall or tweet a message about a product you want to purchase will immediately provide the consumer with hundreds of opinions and recommendations.
  • Satisfy the CustomerThe easiest, and possibly the most affordable, way to build customer loyalty is to satisfy the customer. Begin by implementing the most basic customer service rule: treat the customer the way you want to be treated when shopping. Ideas: Back in stock emails, customer survey emails
  • Recent study. Email continues to be highly viable as a promotional vehicle for brands. Especially in offers and discounts. If you would like to get messages from friends and family > social media. Which makes complete sense. Notice that SMS is also moving up the list.
  • How many people watch mad men?Typical of a generation but a type of marketer at the time
  • How many people watch mad men?Typical of a generation but a type of marketer at the time
  • Jason Miller at Pei Wei does a great job of innovating when it comes to mobile and social marketing. In October, he ran a cross-channel voting program for the “Diner Selects” initiativeAllowed consumers to vote in-store, online and on social networksHe saw a unique pattern of votes for text voters vs. social votersThe real-time-ness of the votes prompted more votes
  • Landing page for Caramel Chicken BOBO Offer sign-up and Email Subscription
  • Email sign-up form
  • Email sign-up form
  • Using Social Media to Tell Your Story

    1. 77%Prefer…Email forPromotional Msg ExactTarget SFF #14: The 2012 Channel Preference Survey
    2. MULTIPLECHANNELS xMULTIPLEDEVICES

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