yourmindframe.com
www.kylelacy.com @kyleplacy facebook.com/kyleplacy
SlideShare Link
 
225,460 25-55 year old college  graduates within 10 miles of Indianapolis, IN
75% Social media users say  email is the best way for companies to communicate
70M Tweets Sent a Day
138% increase in spending by email consumers than traditional consumers
101M LinkedIn Members
1,833,880 28-64 who live in Indiana
300,000 New Twitter Accounts  Created Every Day
13,440 35-55 who live 25 miles around Spiceland, IN
However... there is a problem with statistics and trends
 
 
We focus everything on brand awareness from benches and billboards to direct mail and event marketing
We forget that the shift is to the customer
It is about  WHO  instead  of how many
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Branding and  Storytelling Activity
 
Being Socially Relevant
Blog / Wordpress <ul><li>The center point </li></ul><ul><li>Content creation </li></ul>
Reasons to Use a Blog <ul><li>Updating Your Credibility </li></ul><ul><li>Telling the Story </li></ul><ul><li>Content for ...
 
 
 
 
Educate the people on what you offer, how and why
Stories give us context and context helps us understand things
Stories inspire more people to  action
Tips to Writing Blogs <ul><li>Customer stories </li></ul><ul><li>3-5 Blog posts a week </li></ul><ul><li>Other ideas? </li...
Twitter <ul><li>Over 180 million users </li></ul><ul><li>Average age of user is 35 </li></ul>
 
Reasons to Use Twitter <ul><li>Distribution Network </li></ul><ul><li>Communication Channel </li></ul><ul><li>Initial conn...
Tweets
Text-based posts of up to 140 characters which are displayed on the user’s profile page and delivered to other users who h...
 
@
 
RT
 
 
#
Types of #Hashtags <ul><li>Content Search </li></ul><ul><li>Event Search </li></ul>
 
 
 
 
Lists
 
 
 
Personal Use of Twitter
 
 
 
Finding the Real People on Twitter
Email
 
 
Search
http://search.twitter.com
 
 
 
Other Sites
http://nearbytweets.com
 
http://listorious.com
 
Lunch
LinkedIn <ul><li>Professional Facebook </li></ul><ul><li>Over 100 million users </li></ul><ul><ul><li>Average Income : $14...
 
 
 
 
 
 
 
 
Facebook <ul><li>Community Development </li></ul><ul><li>Largest Social Network </li></ul><ul><li>Crowd Sourcing </li></ul>
Community and Content Dev
Facebook Ads for Lead Generation
 
 
 
 
 
YouTube <ul><li>Dynamic content (Video) </li></ul><ul><li>2 Billion Videos a Day </li></ul><ul><li>Emotional content </li>...
 
 
 
 
Networking Community Distribution Content Video Distribution
 
Activity
 
 
 
Starting to Capture <ul><li>Current Customer Lists </li></ul><ul><li>Individuals in the Social Media Sphere </li></ul><ul>...
Capturing is about engagement with people
 
 
 
 
 
Educate people on what you offer, how and why
 
 
What makes you different from the competition?
 
Compel to opt-in and JOIN the community or fans and customers
Different Types of Community <ul><li>Forum </li></ul><ul><li>LinkedIN Company Profile </li></ul><ul><li>Twitter Account </...
 
Ask individuals to purchase via mail, email, Facebook, Twitter, and text messaging
They first need to be involved in the process
in order to deliver the right messaging, technology, and product
 
Allow new and past customers to share their experience working with your company
 
 
 
 
 
 
Creating brand advocates is just as important as creating brand awareness
 
 
 
 
 
 
 
 
 
Activity
Connect With Me <ul><li>Blog:  http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Company: Yo...
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Using Social Media for the Audio Visual Business

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Using Social Media for the Audio Visual Business

  1. 3. yourmindframe.com
  2. 4. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
  3. 5. SlideShare Link
  4. 7. 225,460 25-55 year old college graduates within 10 miles of Indianapolis, IN
  5. 8. 75% Social media users say email is the best way for companies to communicate
  6. 9. 70M Tweets Sent a Day
  7. 10. 138% increase in spending by email consumers than traditional consumers
  8. 11. 101M LinkedIn Members
  9. 12. 1,833,880 28-64 who live in Indiana
  10. 13. 300,000 New Twitter Accounts Created Every Day
  11. 14. 13,440 35-55 who live 25 miles around Spiceland, IN
  12. 15. However... there is a problem with statistics and trends
  13. 18. We focus everything on brand awareness from benches and billboards to direct mail and event marketing
  14. 19. We forget that the shift is to the customer
  15. 20. It is about WHO instead of how many
  16. 45. Branding and Storytelling Activity
  17. 47. Being Socially Relevant
  18. 48. Blog / Wordpress <ul><li>The center point </li></ul><ul><li>Content creation </li></ul>
  19. 49. Reasons to Use a Blog <ul><li>Updating Your Credibility </li></ul><ul><li>Telling the Story </li></ul><ul><li>Content for Distribution </li></ul><ul><li>Search Results </li></ul>
  20. 54. Educate the people on what you offer, how and why
  21. 55. Stories give us context and context helps us understand things
  22. 56. Stories inspire more people to action
  23. 57. Tips to Writing Blogs <ul><li>Customer stories </li></ul><ul><li>3-5 Blog posts a week </li></ul><ul><li>Other ideas? </li></ul>
  24. 58. Twitter <ul><li>Over 180 million users </li></ul><ul><li>Average age of user is 35 </li></ul>
  25. 60. Reasons to Use Twitter <ul><li>Distribution Network </li></ul><ul><li>Communication Channel </li></ul><ul><li>Initial connection point </li></ul><ul><li>Lead Generation </li></ul>
  26. 61. Tweets
  27. 62. Text-based posts of up to 140 characters which are displayed on the user’s profile page and delivered to other users who have subscribed to them (followers)
  28. 64. @
  29. 66. RT
  30. 69. #
  31. 70. Types of #Hashtags <ul><li>Content Search </li></ul><ul><li>Event Search </li></ul>
  32. 75. Lists
  33. 79. Personal Use of Twitter
  34. 83. Finding the Real People on Twitter
  35. 84. Email
  36. 87. Search
  37. 88. http://search.twitter.com
  38. 92. Other Sites
  39. 93. http://nearbytweets.com
  40. 95. http://listorious.com
  41. 97. Lunch
  42. 98. LinkedIn <ul><li>Professional Facebook </li></ul><ul><li>Over 100 million users </li></ul><ul><ul><li>Average Income : $140K </li></ul></ul><ul><li>Corporate Networking </li></ul>
  43. 107. Facebook <ul><li>Community Development </li></ul><ul><li>Largest Social Network </li></ul><ul><li>Crowd Sourcing </li></ul>
  44. 108. Community and Content Dev
  45. 109. Facebook Ads for Lead Generation
  46. 115. YouTube <ul><li>Dynamic content (Video) </li></ul><ul><li>2 Billion Videos a Day </li></ul><ul><li>Emotional content </li></ul>
  47. 120. Networking Community Distribution Content Video Distribution
  48. 122. Activity
  49. 126. Starting to Capture <ul><li>Current Customer Lists </li></ul><ul><li>Individuals in the Social Media Sphere </li></ul><ul><li>Mailing Lists </li></ul><ul><li>Facebook Ads </li></ul><ul><li>Twitter Distribution </li></ul>
  50. 127. Capturing is about engagement with people
  51. 133. Educate people on what you offer, how and why
  52. 136. What makes you different from the competition?
  53. 138. Compel to opt-in and JOIN the community or fans and customers
  54. 139. Different Types of Community <ul><li>Forum </li></ul><ul><li>LinkedIN Company Profile </li></ul><ul><li>Twitter Account </li></ul><ul><li>Ning Customer Community </li></ul>
  55. 141. Ask individuals to purchase via mail, email, Facebook, Twitter, and text messaging
  56. 142. They first need to be involved in the process
  57. 143. in order to deliver the right messaging, technology, and product
  58. 145. Allow new and past customers to share their experience working with your company
  59. 152. Creating brand advocates is just as important as creating brand awareness
  60. 162. Activity
  61. 163. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Company: YourMindFrame.com </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>
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