Using LinkedIn to Drive Leads and Grow Business

http://www.getbrandswag.com

www.kylelacy.com @kyleplacy facebook.com/kyleplacy

blogsearch.google.com

A business oriented social networking site Mainly used for professional networking and has over 48 million registered users in 170 industries

Your Profile • Upload a GOOD Photo • 100% Completion • Use Email address as your last name • Keyword out your profile

Uploading Contacts

Current Contacts

Past and Present Colleagues

Recommendations • Recommend first • Ask. Ask. Ask. – Use custom invite text • Actually do it.

Status Updates

The power is in the introduction from your second degree

How do you measure success?

Measurement

Measurement • Fan Count

Measurement • Fan Count • Tiny.Url (tracking links)

Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code

Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code • Email Distribution • Sears

Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code • Email Distribution • Sears • Phone Calls

Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code • Email Distribution • Sears • Phone Calls • Traffic to Website

Connect With Me Blog: http://www.kylelacy.com Twitter: @kyleplacy Email: kyle@getbrandswag.com Phone: 1-765-610-5965

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by Kyle Lacy on May 19, 2010