3. mindframecampaign.org

5. www.kylelacy.com @kyleplacy facebook.com/kyleplacy

6. New SlideShare Link

8. 73,000 People who have an interest in the United Methodist Church

9. 7.6% of all donations in 2010 were given online source: Blackbaud Giving Index 2010

10. 1 Billion Tweets Sent a Week source: Twitter.com

11. 182% increase in mobile users using Twitter source: Twitter.com

12. 101M LinkedIn Members source: LinkedIn.com

13. $29.5 Bn will be spent on mobile apps in 2013 source: Gartner 2010

14. 6.5 Trillion SMS messages sent in 2010 source: Informa telecoms and media

15. However... there is a problem with statistics and trends

18. We focus everything on brand awareness from benches and billboards to direct mail and event marketing

19. We forget that the shift is to the individual

20. It is about WHO instead of how many

38. Activity

40. Stories give us context and context helps us understand things

41. Stories inspire more people to action

49. Being Socially Relevant

50. Networking Community Distribution Content Video Distribution

52. 1. Personal Development

56. 2. Start Writing

57. tumblr.com wordpress.com

60. 3. Listening

61. Google.com/alerts

64. 4. Building Your Network

65. Current Contacts

71. Networking

79. 5. Brand Awareness

80. 6. Support the Influencers

81. What does it mean to be an influencer?

85. Lunch

94. Activity

95. The Enhancement of Social Currency: Social Commerce

100. Capturing is about engagement with people

104. Educate people on what you offer, how and why

105. How do you change the world?

107. Compel to opt-in and JOIN the community of people who support the brand.

109. Ask individuals to give via mail, email, Facebook, Twitter, and text messaging

110. They first need to be involved in the process

111. in order to deliver the right messaging, technology, and product

112. How do you define a transaction? What is true engagement?

114. Allow new and past donors to share their experience working with your company

115. Make it easy to share. Always.

122. 9 Things To Start Doing, Now.

124. Data should not only be used to report... but to inform.