United Methodist Communications and Online Communication

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United Methodist Communications and Online Communication

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  3. mindframecampaign.org
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  5. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
  6. New SlideShare Link
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  8. 73,000 People who have an interest in the United Methodist Church
  9. 7.6% of all donations in 2010 were given online source: Blackbaud Giving Index 2010
  10. 1 Billion Tweets Sent a Week source: Twitter.com
  11. 182% increase in mobile users using Twitter source: Twitter.com
  12. 101M LinkedIn Members source: LinkedIn.com
  13. $29.5 Bn will be spent on mobile apps in 2013 source: Gartner 2010
  14. 6.5 Trillion SMS messages sent in 2010 source: Informa telecoms and media
  15. However... there is a problem with statistics and trends
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  18. We focus everything on brand awareness from benches and billboards to direct mail and event marketing
  19. We forget that the shift is to the individual
  20. It is about WHO instead of how many
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  38. Activity
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  40. Stories give us context and context helps us understand things
  41. Stories inspire more people to action
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  44. Being Passionate <ul><li>What are your goals? </li></ul><ul><li>How do you want to change the world? </li></ul><ul><li>What makes you tick? </li></ul>
  45. Being Relevant <ul><li>What makes you different? </li></ul><ul><li>What are you good at? </li></ul><ul><li>What do you see trending in your world? </li></ul>
  46. Being Networked <ul><li>Attend events </li></ul><ul><li>Give back to the community </li></ul><ul><li>Build a circle of trust </li></ul>
  47. Being Consistent <ul><li>Create valuable content </li></ul><ul><li>Never stray from You </li></ul><ul><li>Always be hustling </li></ul>
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  49. Being Socially Relevant
  50. Networking Community Distribution Content Video Distribution
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  52. 1. Personal Development
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  56. 2. Start Writing
  57. tumblr.com wordpress.com
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  60. 3. Listening
  61. Google.com/alerts
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  64. 4. Building Your Network
  65. Current Contacts
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  71. Networking
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  79. 5. Brand Awareness
  80. 6. Support the Influencers
  81. What does it mean to be an influencer?
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  85. Lunch
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  93. 3 Types of Social Currency <ul><li>Organizational </li></ul><ul><li>Donor / Member </li></ul><ul><li>The Changed </li></ul>
  94. Activity
  95. The Enhancement of Social Currency: Social Commerce
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  99. Starting to Capture <ul><li>Current Donor or Member Lists </li></ul><ul><li>Individuals in the Social Media Sphere </li></ul><ul><li>Mailing Lists </li></ul><ul><li>Facebook Ads </li></ul><ul><li>Twitter Distribution </li></ul>
  100. Capturing is about engagement with people
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  104. Educate people on what you offer, how and why
  105. How do you change the world?
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  107. Compel to opt-in and JOIN the community of people who support the brand.
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  109. Ask individuals to give via mail, email, Facebook, Twitter, and text messaging
  110. They first need to be involved in the process
  111. in order to deliver the right messaging, technology, and product
  112. How do you define a transaction? What is true engagement?
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  114. Allow new and past donors to share their experience working with your company
  115. Make it easy to share. Always.
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  122. 9 Things To Start Doing, Now.
  123. Evaluation <ul><li>Weekly reporting </li></ul><ul><li>Share accountability </li></ul>
  124. Data should not only be used to report... but to inform.
  125. Analyze Engagement <ul><li>Last year, actual </li></ul><ul><li>This year, projected </li></ul><ul><li>What will close the gap? </li></ul>
  126. Social Currency & Commerce <ul><li>What works, not what’s been done </li></ul><ul><li>Quantify results, not hope </li></ul>
  127. Collaborate <ul><li>REAL partnerships </li></ul><ul><li>Leverage resources </li></ul>
  128. Plan <ul><li>Technology is not the strategy </li></ul><ul><li>Don’t hire a consultant </li></ul><ul><li>Get ahead of the curve </li></ul>
  129. Integrate <ul><li>Communication </li></ul><ul><li>Media </li></ul><ul><li>Message </li></ul>
  130. Innovate Slowly <ul><li>Perfect Basics </li></ul><ul><li>Set reasonable expectations </li></ul>
  131. Change Conditions <ul><li>Recalibration, not replication </li></ul><ul><li>Ask why and plan accordingly </li></ul>
  132. Listen to the Market <ul><li>You serve the community not just the need </li></ul>
  133. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Company: MindFrameCampaign.org </li></ul><ul><li>Email: kyle@mindframecampaign. org </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>

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