Twitter Marketing Seminar

Tweet. Tweet. Tweet

www.kylelacy.com @kyleplacy

Customers are people first.

And buyers second.

What do people thrive on?

Why is integration important?

The Transition of Marketing Communication

What is Twitter? http://www.twitter.com

Micro-blogging service that enables its users to send and read other users’ updates known as tweets.

Cocktail
Party

35-49 Represent 42% of Twitter Users

Tweets

Text-based posts of up to 140 characters which are displayed on the user’s profile page and delivered to other users who have subscribed to them (followers)

Tweet Up

Tiny.Url

Profile

Background
Give Additional Connection Points
Picture or Logo
Give a 140-160 Description of Yourself or Company

Name – Bio - Web
Brief Keyword Rich Bio
Give a 140-160 Description of Yourself or Company
Location
Website

Search

http://search.twitter.com

Friends Enemies

Start by following your friends
Watch the conversation and follow their friends
Follow industry leaders

TweetDeck www.tweetdeck.com Desktop Application for Twitter Management

Hootsuite www.hootsuite.com Web Based Application for Twitter Management

MOST Getting the out of Social Media

Monitoring Objectives Strategy Technology

The Importance of Listening
Custom Reputation Management
Google Alerts
http://www.google.com/alerts
Monitoring

Establish the Rules
Why are you applying social media?
Objectives

Time Productivity
Management of Profiles
Where are you driving the user?
Content. Content. Content.
Strategy

What technology are you using?
What technology are they using?
What technology are your employees using?
Technology

What is a blog?

Injecting traditional content with Twitter

5 Ways to Combine

1. Social Media and Email

Google Feedburner

Exact Target

Mail Chimp

Twitter Name

2. Twitter and Events

Eventbrite

Facebook LinkedIN Twitter

3. Marketing Research

4. Traditional Networking

5. Lead Generation

What You Should Be Doing Tomorrow
Create Your Social Profiles
Setup lists on both Twitter and Facebook
Connect with Your Email Database (Facebook, Twitter, LinkedIN)
Add 10 people to each list

Connect With Me
Blog: http://www.kylelacy.com
Twitter: @kyleplacy
Email: kyle@getbrandswag.com
Phone: 1-765-610-5965

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Twitter Marketing Seminar

by Kyle Lacy on Jan 14, 2010

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Twitter Marketing Seminar — Presentation Transcript