Twitter Marketing Seminar

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  • If you get a chance to attend a workshop presented by Kyle - DON'T MISS IT!!!! Take some paper and a pen - there is a lot of great information!
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Twitter Marketing Seminar

  1. Tweet. Tweet. Tweet
  2. www.kylelacy.com @kyleplacy
  3.  
  4.  
  5. Customers are people first.
  6. And buyers second.
  7. What do people thrive on?
  8.  
  9. 44%
  10. Why is integration important?
  11.  
  12.  
  13.  
  14. The Transition of Marketing Communication
  15.  
  16.  
  17. What is Twitter? http://www.twitter.com
  18.  
  19. <ul><li>Micro-blogging service that enables its users to send and read other users’ updates known as tweets. </li></ul>
  20. <ul><li>Cocktail </li></ul><ul><li>Party </li></ul>
  21. 35-49 Represent 42% of Twitter Users
  22.  
  23. Tweets
  24. <ul><li>Text-based posts of up to 140 characters which are displayed on the user’s profile page and delivered to other users who have subscribed to them (followers) </li></ul>
  25.  
  26. @
  27.  
  28. RT
  29.  
  30. #
  31.  
  32.  
  33. Tweet Up
  34. Tiny.Url
  35.  
  36. Profile
  37.  
  38. Background <ul><li>Give Additional Connection Points </li></ul><ul><li>Picture or Logo </li></ul><ul><li>Give a 140-160 Description of Yourself or Company </li></ul>
  39.  
  40. Name – Bio - Web <ul><li>Brief Keyword Rich Bio </li></ul><ul><li>Give a 140-160 Description of Yourself or Company </li></ul><ul><li>Location </li></ul><ul><li>Website </li></ul>
  41.  
  42. Lists
  43.  
  44.  
  45.  
  46.  
  47. Email
  48.  
  49.  
  50.  
  51. Search
  52. http://search.twitter.com
  53.  
  54.  
  55.  
  56.  
  57.  
  58.  
  59. Friends Enemies
  60. <ul><li>Start by following your friends </li></ul><ul><li>Watch the conversation and follow their friends </li></ul><ul><li>Follow industry leaders </li></ul>
  61.  
  62. TweetDeck www.tweetdeck.com Desktop Application for Twitter Management
  63.  
  64.  
  65. Hootsuite www.hootsuite.com Web Based Application for Twitter Management
  66.  
  67.  
  68.  
  69.  
  70.  
  71.  
  72. MOST Getting the out of Social Media
  73. Monitoring Objectives Strategy Technology
  74. <ul><li>The Importance of Listening </li></ul><ul><li>Custom Reputation Management </li></ul><ul><li>Google Alerts </li></ul><ul><ul><li>http://www.google.com/alerts </li></ul></ul>Monitoring
  75.  
  76. <ul><li>Establish the Rules </li></ul><ul><li>Why are you applying social media? </li></ul>Objectives
  77.  
  78. <ul><li>Time Productivity </li></ul><ul><li>Management of Profiles </li></ul><ul><li>Where are you driving the user? </li></ul><ul><li>Content. Content. Content. </li></ul>Strategy
  79. <ul><li>What technology are you using? </li></ul><ul><li>What technology are they using? </li></ul><ul><li>What technology are your employees using? </li></ul>Technology
  80. What is a blog?
  81. Injecting traditional content with Twitter
  82. 5 Ways to Combine
  83. 1. Social Media and Email
  84.  
  85.  
  86. Google Feedburner
  87. Exact Target
  88. Mail Chimp
  89. Twitter Name
  90.  
  91. 2. Twitter and Events
  92. Eventbrite
  93.  
  94.  
  95.  
  96. Facebook LinkedIN Twitter
  97. 3. Marketing Research
  98. 4. Traditional Networking
  99. 5. Lead Generation
  100.  
  101.  
  102.  
  103.  
  104.  
  105.  
  106. What You Should Be Doing Tomorrow <ul><li>Create Your Social Profiles </li></ul><ul><li>Setup lists on both Twitter and Facebook </li></ul><ul><li>Connect with Your Email Database (Facebook, Twitter, LinkedIN) </li></ul><ul><li>Add 10 people to each list </li></ul>
  107. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@getbrandswag.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>

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