Your SlideShare is downloading. ×
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Trends Changing Marketing - AMA New Orleans

3,933

Published on

Presentation given at the North Shore AMA in New Orleans on January 9th 2014

Presentation given at the North Shore AMA in New Orleans on January 9th 2014

Published in: Business, Technology
3 Comments
18 Likes
Statistics
Notes
No Downloads
Views
Total Views
3,933
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
125
Comments
3
Likes
18
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Kyle Lacy @KylePLacy Lead Global Content Marketing
  • 2. http://bit.ly/AMAJan9 exacttarget.com/blog kylelacy.com
  • 3. What’s Next?
  • 4. Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
  • 5. What’s Next?
  • 6. What’s Now?
  • 7. one. Data Equals Relevance
  • 8. Ginni Rometty CEO, IBM
  • 9. Two types of data development: 1. Empathy 2. Perspective Taking
  • 10. Empathy Daniel Pink
  • 11. Two types : 1. Empathy 2. Perspective Taking
  • 12. Perspective Taking Daniel Pink
  • 13. two. Moments Matter
  • 14. Accenture
  • 15. two. Consumer Mobility
  • 16. 1 in 3 consumers use their mobile phone to research products instore. Cisco Internet Business Group
  • 17. We sent over 1 Billion digital messages on Cyber Monday
  • 18. Many of our retail clients experienced mobile open rates exceeding 80%
  • 19. Design Matters
  • 20. Return Path
  • 21. 63% of US consumers say they delete emails immediately if they are not optimized for mobile. Return Path
  • 22. Facebook mobile users in March 2013
  • 23. 54% increase from March 2012
  • 24. 1 in 3 consumers use their mobile phone to research products instore. Cisco Internet Business Group
  • 25. three. Brand Personalization
  • 26. Two types : 1. Guided Selling 2. EGOnomics
  • 27. Guided Selling
  • 28. Return Path
  • 29. iGoDigital
  • 30. EGOnomics
  • 31. Faith Popcorn
  • 32. Rebuilding the Marketing Leader
  • 33. Keep your eye on the company strategy.
  • 34. Collaborate with peers for the sake of the customer.
  • 35. Build new models to breed innovation.
  • 36. Reorganize the customer journey.
  • 37. Data beats OPINIONS
  • 38. David Walmsley Head of Multichannel Marks & Spencer

×