Presentation given at the North Shore AMA in New Orleans on January 9th 2014

2. Kyle Lacy
@KylePLacy
Lead Global Content Marketing

3. http://bit.ly/AMAJan9
exacttarget.com/blog
kylelacy.com

4. What’s Next?

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6. What’s Next?

7. What’s Now?

8. one.
Data Equals
Relevance

9. Ginni Rometty
CEO, IBM

10. Two types of data
development:
1. Empathy
2. Perspective Taking

11. Empathy
Daniel Pink

12. Two types :
1. Empathy
2. Perspective Taking

13. Perspective Taking
Daniel Pink

14. two.
Moments
Matter

18. Accenture

19. two.
Consumer
Mobility

23. 1 in 3 consumers use
their mobile phone to
research products instore.
Cisco Internet Business Group

26. We sent over 1 Billion
digital messages on
Cyber Monday

27. Many of our retail
clients experienced
mobile open rates
exceeding 80%

28. Design
Matters

29. Return Path

30. 63% of US consumers say
they delete emails
immediately if they are not
optimized for mobile.
Return Path

31. Facebook mobile users in
March 2013

32. 54% increase from March 2012

34. 1 in 3 consumers use
their mobile phone to
research products instore.
Cisco Internet Business Group

37. three.
Brand
Personalization

38. Two types :
1. Guided Selling
2. EGOnomics

39. Guided Selling

40. Return Path

51. iGoDigital

55. EGOnomics

56. Faith Popcorn

75. Rebuilding the
Marketing
Leader

76. Keep your eye on the
company strategy.

77. Collaborate with peers for
the sake of the customer.

78. Build new models to breed
innovation.

79. Reorganize the customer
journey.

80. Data beats
OPINIONS

81. David Walmsley
Head of Multichannel
Marks & Spencer