Trends Changing Marketing - AMA New Orleans
Upcoming SlideShare
Loading in...5
×
 

Trends Changing Marketing - AMA New Orleans

on

  • 4,979 views

Presentation given at the North Shore AMA in New Orleans on January 9th 2014

Presentation given at the North Shore AMA in New Orleans on January 9th 2014

Statistics

Views

Total Views
4,979
Views on SlideShare
4,720
Embed Views
259

Actions

Likes
18
Downloads
120
Comments
3

7 Embeds 259

http://www.scoop.it 197
https://twitter.com 43
http://www.google.com 14
https://hootsuite.scoop.it 2
https://courseweb.pitt.edu 1
http://pulse.me&_=1389349455115 HTTP 1
http://pulse.me&_=1389364981827 HTTP 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Trends Changing Marketing - AMA New Orleans Trends Changing Marketing - AMA New Orleans Presentation Transcript

  • Kyle Lacy @KylePLacy Lead Global Content Marketing
  • http://bit.ly/AMAJan9 exacttarget.com/blog kylelacy.com
  • What’s Next?
  • Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
  • What’s Next?
  • What’s Now?
  • one. Data Equals Relevance
  • Ginni Rometty CEO, IBM
  • Two types of data development: 1. Empathy 2. Perspective Taking
  • Empathy Daniel Pink
  • Two types : 1. Empathy 2. Perspective Taking
  • Perspective Taking Daniel Pink
  • two. Moments Matter
  • Accenture
  • two. Consumer Mobility
  • 1 in 3 consumers use their mobile phone to research products instore. Cisco Internet Business Group
  • We sent over 1 Billion digital messages on Cyber Monday
  • Many of our retail clients experienced mobile open rates exceeding 80%
  • Design Matters
  • Return Path
  • 63% of US consumers say they delete emails immediately if they are not optimized for mobile. Return Path
  • Facebook mobile users in March 2013
  • 54% increase from March 2012
  • 1 in 3 consumers use their mobile phone to research products instore. Cisco Internet Business Group
  • three. Brand Personalization
  • Two types : 1. Guided Selling 2. EGOnomics
  • Guided Selling
  • Return Path
  • iGoDigital
  • EGOnomics
  • Faith Popcorn
  • Rebuilding the Marketing Leader
  • Keep your eye on the company strategy.
  • Collaborate with peers for the sake of the customer.
  • Build new models to breed innovation.
  • Reorganize the customer journey.
  • Data beats OPINIONS
  • David Walmsley Head of Multichannel Marks & Spencer