Kyle Lacy
@KylePLacy
Lead Global Content Marketing
http://bit.ly/AMAJan9
exacttarget.com/blog
kylelacy.com
What’s Next?
Click the center icon >>>>>
and browse for the image you want
to insert.
IF IMAGE INSERTS IN FRONT OF
FOOTER,
Right click ...
What’s Next?
What’s Now?
one.

Data Equals
Relevance
Ginni Rometty
CEO, IBM
Two types of data
development:

1. Empathy
2. Perspective Taking
Empathy

Daniel Pink
Two types :

1. Empathy
2. Perspective Taking
Perspective Taking

Daniel Pink
two.

Moments
Matter
Accenture
two.

Consumer
Mobility
1 in 3 consumers use
their mobile phone to
research products instore.
Cisco Internet Business Group
We sent over 1 Billion
digital messages on
Cyber Monday
Many of our retail
clients experienced
mobile open rates
exceeding 80%
Design
Matters
Return Path
63% of US consumers say
they delete emails
immediately if they are not
optimized for mobile.
Return Path
Facebook mobile users in
March 2013
54% increase from March 2012
1 in 3 consumers use
their mobile phone to
research products instore.
Cisco Internet Business Group
three.

Brand
Personalization
Two types :

1. Guided Selling
2. EGOnomics
Guided Selling
Return Path
iGoDigital
EGOnomics
Faith Popcorn
Rebuilding the
Marketing
Leader
Keep your eye on the
company strategy.
Collaborate with peers for
the sake of the customer.
Build new models to breed
innovation.
Reorganize the customer
journey.
Data beats
OPINIONS
David Walmsley
Head of Multichannel
Marks & Spencer
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
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Trends Changing Marketing - AMA New Orleans

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Presentation given at the North Shore AMA in New Orleans on January 9th 2014

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Trends Changing Marketing - AMA New Orleans

  1. 1. Kyle Lacy @KylePLacy Lead Global Content Marketing
  2. 2. http://bit.ly/AMAJan9 exacttarget.com/blog kylelacy.com
  3. 3. What’s Next?
  4. 4. Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
  5. 5. What’s Next?
  6. 6. What’s Now?
  7. 7. one. Data Equals Relevance
  8. 8. Ginni Rometty CEO, IBM
  9. 9. Two types of data development: 1. Empathy 2. Perspective Taking
  10. 10. Empathy Daniel Pink
  11. 11. Two types : 1. Empathy 2. Perspective Taking
  12. 12. Perspective Taking Daniel Pink
  13. 13. two. Moments Matter
  14. 14. Accenture
  15. 15. two. Consumer Mobility
  16. 16. 1 in 3 consumers use their mobile phone to research products instore. Cisco Internet Business Group
  17. 17. We sent over 1 Billion digital messages on Cyber Monday
  18. 18. Many of our retail clients experienced mobile open rates exceeding 80%
  19. 19. Design Matters
  20. 20. Return Path
  21. 21. 63% of US consumers say they delete emails immediately if they are not optimized for mobile. Return Path
  22. 22. Facebook mobile users in March 2013
  23. 23. 54% increase from March 2012
  24. 24. 1 in 3 consumers use their mobile phone to research products instore. Cisco Internet Business Group
  25. 25. three. Brand Personalization
  26. 26. Two types : 1. Guided Selling 2. EGOnomics
  27. 27. Guided Selling
  28. 28. Return Path
  29. 29. iGoDigital
  30. 30. EGOnomics
  31. 31. Faith Popcorn
  32. 32. Rebuilding the Marketing Leader
  33. 33. Keep your eye on the company strategy.
  34. 34. Collaborate with peers for the sake of the customer.
  35. 35. Build new models to breed innovation.
  36. 36. Reorganize the customer journey.
  37. 37. Data beats OPINIONS
  38. 38. David Walmsley Head of Multichannel Marks & Spencer
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