Trends Changing Marketing - AMA New Orleans

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Presentation given at the North Shore AMA in New Orleans on January 9th 2014

Presentation given at the North Shore AMA in New Orleans on January 9th 2014

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  • 1. Kyle Lacy @KylePLacy Lead Global Content Marketing
  • 2. http://bit.ly/AMAJan9 exacttarget.com/blog kylelacy.com
  • 3. What’s Next?
  • 4. Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
  • 5. What’s Next?
  • 6. What’s Now?
  • 7. one. Data Equals Relevance
  • 8. Ginni Rometty CEO, IBM
  • 9. Two types of data development: 1. Empathy 2. Perspective Taking
  • 10. Empathy Daniel Pink
  • 11. Two types : 1. Empathy 2. Perspective Taking
  • 12. Perspective Taking Daniel Pink
  • 13. two. Moments Matter
  • 14. Accenture
  • 15. two. Consumer Mobility
  • 16. 1 in 3 consumers use their mobile phone to research products instore. Cisco Internet Business Group
  • 17. We sent over 1 Billion digital messages on Cyber Monday
  • 18. Many of our retail clients experienced mobile open rates exceeding 80%
  • 19. Design Matters
  • 20. Return Path
  • 21. 63% of US consumers say they delete emails immediately if they are not optimized for mobile. Return Path
  • 22. Facebook mobile users in March 2013
  • 23. 54% increase from March 2012
  • 24. 1 in 3 consumers use their mobile phone to research products instore. Cisco Internet Business Group
  • 25. three. Brand Personalization
  • 26. Two types : 1. Guided Selling 2. EGOnomics
  • 27. Guided Selling
  • 28. Return Path
  • 29. iGoDigital
  • 30. EGOnomics
  • 31. Faith Popcorn
  • 32. Rebuilding the Marketing Leader
  • 33. Keep your eye on the company strategy.
  • 34. Collaborate with peers for the sake of the customer.
  • 35. Build new models to breed innovation.
  • 36. Reorganize the customer journey.
  • 37. Data beats OPINIONS
  • 38. David Walmsley Head of Multichannel Marks & Spencer