Trends Changing Digital Marketing (Updated Deck)

111,576 views

Published on

Published in: Business, News & Politics
30 Comments
312 Likes
Statistics
Notes
  • 'After being in relationship with Wilson for seven years,he broke up with me, I did everything possible to bring him back but all was in vain, I wanted him back so much because of the love I have for him, I begged him with everything, I made promises but he refused. I explained my problem to someone online and she suggested that I should contact a spell caster that could help me cast a spell to bring him back but I am the type that don't believed in spell, I had no choice than to try it, I meant a spell caster called Dr Zuma zuk and I email him, and he told me there was no problem that everything will be okay before three days, that my ex will return to me before three days, he cast the spell and surprisingly in the second day, it was around 4pm. My ex called me, I was so surprised, I answered the call and all he said was that he was so sorry for everything that happened, that he wanted me to return to him, that he loves me so much. I was so happy and went to him, that was how we started living together happily again. Since then, I have made promise that anybody I know that have a relationship problem, I would be of help to such person by referring him or her to the only real and powerful spell caster who helped me with my own problem and who is different from all the fake ones out there. Anybody could need the help of the spell caster, his email: spiritualherbalisthealing@gmail.com or call him +2349055637784 you can email him if you need his assistance in your relationship or anything. CONTACT HIM NOW FOR SOLUTION TO ALL YOUR PROBLEMS'
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Read what Industry experts like Neil Patel, Rand Fishkin etc. has to say about digital marketing trends at: http://blog.proofhub.com/digital-marketing-trends-qa-from-the-experts/
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Great work thanks for sharing!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • @jeremytorr I definitely see what you are saying. :) Thanks for the comments.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Great presentation!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
111,576
On SlideShare
0
From Embeds
0
Number of Embeds
8,208
Actions
Shares
0
Downloads
2,781
Comments
30
Likes
312
Embeds 0
No embeds

No notes for slide
  • Before I start … Each year ExactTarget publishes new editions of our Subscribers, Fans and Followers research series. The most recent edition, our 21st, 2013 Global Stats Executive Summary, where we share stats on email, mobile, social and the web from our 7 offices around the globe.You can visit exacttarget.com/SFF to download it or any of the other additions that you see here.
  • When we set out on creating new editions of research, we look to our clients and marketers and consumers and asking them: “what’s next”. All of the stats, themes and info that I will talk about today come from the research.
  • Google really ruined this era of marketers.  It was THE BIG THING.  You just tweaked some title tags and BAM, you had thousands of new search engine referrals because you were 1st page on Google.  It was like printing money.  And marketers have been chasing those easy winnings by looking for the NEXT BIG THING. But at each step, the NEXT BIG THING wasn’t really as big or as easy… 
  • Email has survived more “guru”-predicted, near-death experiences than any other medium. The lesson, “_____ Is Dead” proclamations are foolish in a world fragmented by channels and devices. There’s more than enough room for everyone. This should calm some content marketing nerves who woke up to “Blogging Is Dead” headlines earlier this year. But it should also serve as a cautionary tale about beating a dead subject line. “_____ Is Dead” headlines are clearly provocative, linkbait. However, if you ride such waves too late or with a faulty premise, you run the risk of sending “rolling eye content” and losing your credibility. Don’t sacrifice accuracy for provocation.
  • Email has survived more “guru”-predicted, near-death experiences than any other medium. The lesson, “_____ Is Dead” proclamations are foolish in a world fragmented by channels and devices. There’s more than enough room for everyone. This should calm some content marketing nerves who woke up to “Blogging Is Dead” headlines earlier this year. But it should also serve as a cautionary tale about beating a dead subject line. “_____ Is Dead” headlines are clearly provocative, linkbait. However, if you ride such waves too late or with a faulty premise, you run the risk of sending “rolling eye content” and losing your credibility. Don’t sacrifice accuracy for provocation.
  • “Businesses need to be able to truly serve the individual.” Well said. Traditionally, marketer have targeted groups of customers; a select audience.Marketers are now shifting their focus to targeting individuals; the individuals that exist within a select audience.
  • Responsive design has moved from a nice to have to a must have. The increased, everyday importance and use of mobile in our lives requires us to design to meet customer expectations.And their number one expectation is that there be no pinching required to read what we are trying to sell them or tell them. Any effort needed to pinch-in or zoom-out is not worth the value they may find in your hard to read email … another lost subscriber, another lost opportunity.
  • Staples lets you change your email address, opt-down to receive fewer emails, or opt out completely. The options are clearly laid out.
  • Staples lets you change your email address, opt-down to receive fewer emails, or opt out completely. The options are clearly laid out.
  • Lowe’s email is very tablet-friendly. Even their navigation bar is touch-friendly. They limit their product grid to two columns wide, use large text and big buttons. They also use plenty of white space to boost contrast and make the text easier to read.They also use plenty of white space to boost contrast and make the text easier to read.
  • emails are still desktop-oriented. They’re very long, use small text, and have a 5-column wide product grid.
  • emails are still desktop-oriented. They’re very long, use small text, and have a 5-column wide product grid.
  • The email clients that block images by default have been struck through, but it’s changing all the time.
  • The email clients that block images by default have been struck through, but it’s changing all the time.
  • This 2011 B&H email uses great defensive design techniques like HTML text and alt text,…
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • emails are still desktop-oriented. They’re very long, use small text, and have a 5-column wide product grid.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • OK, last but not least: dataLet’s go back to what I said at the start of this chat: marketers used to target a select audience; now they need to shift their focus to target individuals within a select audience. Relevance is everything.
  • OK, last but not least: dataLet’s go back to what I said at the start of this chat: marketers used to target a select audience; now they need to shift their focus to target individuals within a select audience. Relevance is everything.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • image server failed so no images were displayed.
  • Trends Changing Digital Marketing (Updated Deck)

    1. 165 Slides 45 Minutes
    2. @JKROHRS @EXACTTARGET
    3. Great defensive design techniques like HTML text and alt text.
    4. First Time Visitor
    5. Click One Product
    6. Personalized Home Page
    7. Personalization Served in Real-Time
    8. Transactional Recommendations When transactional messages are personalized, sales conversion rates can increase up to 25%
    9. When you start to farm and not HUNT for new customers. You’ll harvest them for life.
    10. Your marketing should be tailored first and foremost to your current customers and employees.
    11. Looking at the Garden Center Industry

    ×