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Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
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Three Global Trends Changing Marketing and the Role of the CMO

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Presentation given at the Argyle event in Dallas, TX on December 12th.

Presentation given at the Argyle event in Dallas, TX on December 12th.

Published in: Business, Technology
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Transcript

  • 1. What’s Next?
  • 2. Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
  • 3. What’s Next?
  • 4. What’s Now?
  • 5. Ginni Rometty CEO, IBM
  • 6. one. Moments Matter
  • 7. Accenture
  • 8. two. Consumer Mobility
  • 9. 1 in 3 consumers use their mobile phone to research products instore. Cisco Internet Business Group
  • 10. Litmus
  • 11. We sent over 1 Billion digital messages on Cyber Monday
  • 12. Many of our retail clients experienced mobile open rates exceeding 80%
  • 13. three. Brand Personalization
  • 14. Two types : 1. Guided Selling 2. EGOnomics
  • 15. Guided Selling
  • 16. Return Path
  • 17. iGoDigital
  • 18. EGOnomics
  • 19. Faith Popcorn
  • 20. Rebuilding the Marketing Leader
  • 21. Keep your eye on the company strategy.
  • 22. Collaborate with peers for the sake of the customer.
  • 23. Build new models to breed innovation.
  • 24. Reorganize the customer journey.
  • 25. Data beats OPINIONS
  • 26. David Walmsley Head of Multichannel Marks & Spencer

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