Three Global Trends Changing Marketing and the Role of the CMO
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Three Global Trends Changing Marketing and the Role of the CMO

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Presentation given at the Argyle event in Dallas, TX on December 12th.

Presentation given at the Argyle event in Dallas, TX on December 12th.

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    Three Global Trends Changing Marketing and the Role of the CMO Three Global Trends Changing Marketing and the Role of the CMO Presentation Transcript

    • What’s Next?
    • Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
    • What’s Next?
    • What’s Now?
    • Ginni Rometty CEO, IBM
    • one. Moments Matter
    • Accenture
    • two. Consumer Mobility
    • 1 in 3 consumers use their mobile phone to research products instore. Cisco Internet Business Group
    • Litmus
    • We sent over 1 Billion digital messages on Cyber Monday
    • Many of our retail clients experienced mobile open rates exceeding 80%
    • three. Brand Personalization
    • Two types : 1. Guided Selling 2. EGOnomics
    • Guided Selling
    • Return Path
    • iGoDigital
    • EGOnomics
    • Faith Popcorn
    • Rebuilding the Marketing Leader
    • Keep your eye on the company strategy.
    • Collaborate with peers for the sake of the customer.
    • Build new models to breed innovation.
    • Reorganize the customer journey.
    • Data beats OPINIONS
    • David Walmsley Head of Multichannel Marks & Spencer