What’s Next?
Click the center icon >>>>>
and browse for the image you want
to insert.
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FOOTER,
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What’s Next?
What’s Now?
Ginni Rometty
CEO, IBM
one.

Moments
Matter
Accenture
two.

Consumer
Mobility
1 in 3 consumers use
their mobile phone to
research products instore.
Cisco Internet Business Group
Litmus
We sent over 1 Billion
digital messages on
Cyber Monday
Many of our retail
clients experienced
mobile open rates
exceeding 80%
three.

Brand
Personalization
Two types :

1. Guided Selling
2. EGOnomics
Guided Selling
Return Path
iGoDigital
EGOnomics
Faith Popcorn
Rebuilding the
Marketing
Leader
Keep your eye on the
company strategy.
Collaborate with peers for
the sake of the customer.
Build new models to breed
innovation.
Reorganize the customer
journey.
Data beats
OPINIONS
David Walmsley
Head of Multichannel
Marks & Spencer
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
Three Global Trends Changing Marketing and the Role of the CMO
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Three Global Trends Changing Marketing and the Role of the CMO

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Presentation given at the Argyle event in Dallas, TX on December 12th.

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Three Global Trends Changing Marketing and the Role of the CMO

  1. 1. What’s Next?
  2. 2. Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
  3. 3. What’s Next?
  4. 4. What’s Now?
  5. 5. Ginni Rometty CEO, IBM
  6. 6. one. Moments Matter
  7. 7. Accenture
  8. 8. two. Consumer Mobility
  9. 9. 1 in 3 consumers use their mobile phone to research products instore. Cisco Internet Business Group
  10. 10. Litmus
  11. 11. We sent over 1 Billion digital messages on Cyber Monday
  12. 12. Many of our retail clients experienced mobile open rates exceeding 80%
  13. 13. three. Brand Personalization
  14. 14. Two types : 1. Guided Selling 2. EGOnomics
  15. 15. Guided Selling
  16. 16. Return Path
  17. 17. iGoDigital
  18. 18. EGOnomics
  19. 19. Faith Popcorn
  20. 20. Rebuilding the Marketing Leader
  21. 21. Keep your eye on the company strategy.
  22. 22. Collaborate with peers for the sake of the customer.
  23. 23. Build new models to breed innovation.
  24. 24. Reorganize the customer journey.
  25. 25. Data beats OPINIONS
  26. 26. David Walmsley Head of Multichannel Marks & Spencer
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