Three Global Trends Changing Marketing and the Role of the CMO

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Presentation given at the Argyle event in Dallas, TX on December 12th.

Presentation given at the Argyle event in Dallas, TX on December 12th.

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Transcript

  • 1. What’s Next?
  • 2. Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
  • 3. What’s Next?
  • 4. What’s Now?
  • 5. Ginni Rometty CEO, IBM
  • 6. one. Moments Matter
  • 7. Accenture
  • 8. two. Consumer Mobility
  • 9. 1 in 3 consumers use their mobile phone to research products instore. Cisco Internet Business Group
  • 10. Litmus
  • 11. We sent over 1 Billion digital messages on Cyber Monday
  • 12. Many of our retail clients experienced mobile open rates exceeding 80%
  • 13. three. Brand Personalization
  • 14. Two types : 1. Guided Selling 2. EGOnomics
  • 15. Guided Selling
  • 16. Return Path
  • 17. iGoDigital
  • 18. EGOnomics
  • 19. Faith Popcorn
  • 20. Rebuilding the Marketing Leader
  • 21. Keep your eye on the company strategy.
  • 22. Collaborate with peers for the sake of the customer.
  • 23. Build new models to breed innovation.
  • 24. Reorganize the customer journey.
  • 25. Data beats OPINIONS
  • 26. David Walmsley Head of Multichannel Marks & Spencer