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The State of Marketing - Insights from 2500 Marketers
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The State of Marketing - Insights from 2500 Marketers

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In the fall of 2013, we surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, we’ve analyzed their insights to give you a …

In the fall of 2013, we surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, we’ve analyzed their insights to give you a current snapshot of the state of marketing. From lifecycle campaigns to return on investment (ROI), you’ll find timely recommendations to help you plan your marketing efforts for the year ahead.

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  • 1. 2014 State of Marketing Insights from over 2,500 global marketers
  • 2. 2014 State of Marketing: Executive Summary The 2014 State of Marketing survey asked marketers about their budgets, priorities, channels, metrics, and strategies for 2014. See a snapshot of key findings here.
  • 3. 2014 Priorities 47 % Driving increased conversion rates
  • 4. 2014 Priorities 46 Increasing & % improving brand awareness
  • 5. 2014 Priorities 29 Collecting, measuring, % & using behaviorbased data
  • 6. 98% of marketers plan to increase or maintain their digital spend in 2014.
  • 7. Top 5 areas for increased digital spending: 61 % Data & Analytics
  • 8. Top 5 areas for increased digital spending: 60 % Marketing Automation
  • 9. Top 5 areas for increased digital spending: 58 % Email Marketing
  • 10. Top 5 areas for increased digital spending: 57 % Social Media Marketing
  • 11. Top 5 areas for increased digital spending: 57 % Content Management
  • 12. 65% of marketers said driving subscriber engagement is their primary lifecycle challenge.
  • 13. 68% of marketers believe email is core to their business
  • 14. 49% are sending more than 500,000 emails annually
  • 15. 42% rarely/never use responsive design
  • 16. 86% believe social efforts will or do provide ROI
  • 17. 57% have a dedicated social team
  • 18. 46% of marketers believe social is core to their business
  • 19. 80% of marketers using mobile believe mobile efforts do or will provide ROI
  • 20. 47% have an app
  • 21. 30% are using location-based functionality
  • 22. Want more? Download the full report at exacttarget.com/stateofmarketing