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The Power of
Content Marketing
Kyle Lacy
Senior Manager
Global Content Marketing & Research
@kyleplacy
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
What you will see with rapid data
and social sharing is the death of the
average and the era of you.
Businesses will be able to truly serve
the individual.
Ginni Rometty
CEO, IBM
Three types of content
development:

1. Empathy
2. Perspective Taking
3. Personalization
Empathy
Understanding someone’s
emotional state or feelings
Daniel Pink
Two types :

1. Empathy
2. Perspective Taking
Perspective Taking
Cognitive & analytical – it’s
understanding someone’s
interests
Daniel Pink
The Power of Content Marketing at @Dreamforce
Personalization
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
We must move from numbers
keeping score to numbers that
drive better actions.
David Walmsley
Head of Multichannel
Marks & Spencer
Chris Moody
VP of Marketing
@cnmoody
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
Marcus Nelson
Founder / CEO
@marcusnelson
All about Addvocate
Enable people across the organization to use their personal
social networks to share captivating content, invite friends to
events, offer tips & tricks, and become the face of your brand.
Browser plugins for Chrome and Firefox
Mobile for iOS available soon.
Chatter and Chatter Mobile integrations available soon.

@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
The Power of Content Marketing at @Dreamforce

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Editor's Notes

  1. We will need headshot of Ana Lapter