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The Power of Content Marketing at @Dreamforce
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The Power of Content Marketing at @Dreamforce

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The Power of COntent marketing session presented at Dreamforce with Marcus Nelson of Addvocate, Chris Moody of Compendium and myself.

The Power of COntent marketing session presented at Dreamforce with Marcus Nelson of Addvocate, Chris Moody of Compendium and myself.

Published in Business , Technology
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Transcript

  • 1. The Power of Content Marketing
  • 2. Kyle Lacy Senior Manager Global Content Marketing & Research @kyleplacy
  • 3. What you will see with rapid data and social sharing is the death of the average and the era of you. Businesses will be able to truly serve the individual. Ginni Rometty CEO, IBM
  • 4. Three types of content development: 1. Empathy 2. Perspective Taking 3. Personalization
  • 5. Empathy Understanding someone’s emotional state or feelings Daniel Pink
  • 6. Two types : 1. Empathy 2. Perspective Taking
  • 7. Perspective Taking Cognitive & analytical – it’s understanding someone’s interests Daniel Pink
  • 8. Personalization
  • 9. We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer
  • 10. Chris Moody VP of Marketing @cnmoody
  • 11. Marcus Nelson Founder / CEO @marcusnelson
  • 12. All about Addvocate Enable people across the organization to use their personal social networks to share captivating content, invite friends to events, offer tips & tricks, and become the face of your brand. Browser plugins for Chrome and Firefox Mobile for iOS available soon. Chatter and Chatter Mobile integrations available soon. @marcusnelson #df13
  • 13. @marcusnelson #df13
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