The Power of Content Marketing at @Dreamforce
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

The Power of Content Marketing at @Dreamforce

  • 5,610 views
Uploaded on

The Power of COntent marketing session presented at Dreamforce with Marcus Nelson of Addvocate, Chris Moody of Compendium and myself.

The Power of COntent marketing session presented at Dreamforce with Marcus Nelson of Addvocate, Chris Moody of Compendium and myself.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
5,610
On Slideshare
5,371
From Embeds
239
Number of Embeds
16

Actions

Shares
Downloads
244
Comments
1
Likes
28

Embeds 239

http://www.scoop.it 104
https://twitter.com 50
http://eventifier.com 35
http://darrellellens.tumblr.com 13
http://ss-blog.sl.ss 9
http://www.linkedin.com 7
http://ec2-54-243-189-159.compute-1.amazonaws.com 5
http://www.google.com 5
http://tweetedtimes.com 3
https://drive.jolicloud.com 2
http://eventifier.co 1
http://de.linkedin.com 1
http://iframe.ly 1
http://pulse.me&_=1384984985028 HTTP 1
http://pulse.me&_=1384863507911 HTTP 1
http://www.pinterest.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • We will need headshot of Ana Lapter

Transcript

  • 1. The Power of Content Marketing
  • 2. Kyle Lacy Senior Manager Global Content Marketing & Research @kyleplacy
  • 3. What you will see with rapid data and social sharing is the death of the average and the era of you. Businesses will be able to truly serve the individual. Ginni Rometty CEO, IBM
  • 4. Three types of content development: 1. Empathy 2. Perspective Taking 3. Personalization
  • 5. Empathy Understanding someone’s emotional state or feelings Daniel Pink
  • 6. Two types : 1. Empathy 2. Perspective Taking
  • 7. Perspective Taking Cognitive & analytical – it’s understanding someone’s interests Daniel Pink
  • 8. Personalization
  • 9. We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer
  • 10. Chris Moody VP of Marketing @cnmoody
  • 11. Marcus Nelson Founder / CEO @marcusnelson
  • 12. All about Addvocate Enable people across the organization to use their personal social networks to share captivating content, invite friends to events, offer tips & tricks, and become the face of your brand. Browser plugins for Chrome and Firefox Mobile for iOS available soon. Chatter and Chatter Mobile integrations available soon. @marcusnelson #df13
  • 13. @marcusnelson #df13
  • 14. @marcusnelson #df13
  • 15. @marcusnelson #df13
  • 16. @marcusnelson #df13
  • 17. @marcusnelson #df13
  • 18. @marcusnelson #df13
  • 19. @marcusnelson #df13
  • 20. @marcusnelson #df13
  • 21. @marcusnelson #df13
  • 22. @marcusnelson #df13
  • 23. @marcusnelson #df13
  • 24. @marcusnelson #df13
  • 25. @marcusnelson #df13
  • 26. @marcusnelson #df13