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The Power of
Content Marketing
Kyle Lacy
Senior Manager
Global Content Marketing & Research
@kyleplacy
What you will see with rapid data
and social sharing is the death of the
average and the era of you.
Businesses will be ab...
Three types of content
development:

1. Empathy
2. Perspective Taking
3. Personalization
Empathy
Understanding someone’s
emotional state or feelings
Daniel Pink
Two types :

1. Empathy
2. Perspective Taking
Perspective Taking
Cognitive & analytical – it’s
understanding someone’s
interests
Daniel Pink
Personalization
We must move from numbers
keeping score to numbers that
drive better actions.
David Walmsley
Head of Multichannel
Marks & ...
Chris Moody
VP of Marketing
@cnmoody
Marcus Nelson
Founder / CEO
@marcusnelson
All about Addvocate
Enable people across the organization to use their personal
social networks to share captivating conte...
@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
@marcusnelson

#df13
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
The Power of Content Marketing at @Dreamforce
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The Power of Content Marketing at @Dreamforce

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The Power of COntent marketing session presented at Dreamforce with Marcus Nelson of Addvocate, Chris Moody of Compendium and myself.

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  • We will need headshot of Ana Lapter
  • Transcript of "The Power of Content Marketing at @Dreamforce"

    1. 1. The Power of Content Marketing
    2. 2. Kyle Lacy Senior Manager Global Content Marketing & Research @kyleplacy
    3. 3. What you will see with rapid data and social sharing is the death of the average and the era of you. Businesses will be able to truly serve the individual. Ginni Rometty CEO, IBM
    4. 4. Three types of content development: 1. Empathy 2. Perspective Taking 3. Personalization
    5. 5. Empathy Understanding someone’s emotional state or feelings Daniel Pink
    6. 6. Two types : 1. Empathy 2. Perspective Taking
    7. 7. Perspective Taking Cognitive & analytical – it’s understanding someone’s interests Daniel Pink
    8. 8. Personalization
    9. 9. We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer
    10. 10. Chris Moody VP of Marketing @cnmoody
    11. 11. Marcus Nelson Founder / CEO @marcusnelson
    12. 12. All about Addvocate Enable people across the organization to use their personal social networks to share captivating content, invite friends to events, offer tips & tricks, and become the face of your brand. Browser plugins for Chrome and Firefox Mobile for iOS available soon. Chatter and Chatter Mobile integrations available soon. @marcusnelson #df13
    13. 13. @marcusnelson #df13
    14. 14. @marcusnelson #df13
    15. 15. @marcusnelson #df13
    16. 16. @marcusnelson #df13
    17. 17. @marcusnelson #df13
    18. 18. @marcusnelson #df13
    19. 19. @marcusnelson #df13
    20. 20. @marcusnelson #df13
    21. 21. @marcusnelson #df13
    22. 22. @marcusnelson #df13
    23. 23. @marcusnelson #df13
    24. 24. @marcusnelson #df13
    25. 25. @marcusnelson #df13
    26. 26. @marcusnelson #df13
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