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The Future of Social Media for the Health Industry

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Kyle Lacy
Kyle Lacy
1 of 159
 
 
 
www.kylelacy.com @kyleplacy facebook.com/kyleplacy
http://bit.ly/henrycountysocial
 
 
Session 1 The Future of Customer Communication Session 2 Finding and Balancing Your Online Voice
Session 3 The Social Community : Facebook and YouTube Session 4 Using Twitter for Brand Awareness and Distribution
Video
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
 
Data as of May 3, 2009 - Source: ebennett.org/data 131 YouTube 250 U.S. Hospitals: 24 Blogs 160 Twitter 94 Facebook
 
 
 
 
 
 
End Session 1
 
1. Recruitment
2. Customer Service
3. Community Outreach
4. Patient Education
 
5. Public Relations
5. Crisis Communication
 
MOST Getting the out of Social Media
 
Monitoring Objectives Strategy Tools
[object Object],[object Object],[object Object],[object Object],[object Object],Monitoring
[object Object],[object Object],[object Object],3 Steps to Listening
 
 
[object Object],[object Object],[object Object],Objectives
[object Object],[object Object],[object Object],Strategy
[object Object],[object Object],[object Object],Tools
Session 2 End
 
What is a blog?
www.wordpress.com www.compendium.com
What is a blog?
A place to share stories and establish trust.
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activity
Write out 5 blog post titles and who would read the post.
 
 
 
 
 
 
 
 
 
The Fan Page ,[object Object]
 
 
The Fan Page ,[object Object],[object Object]
 
 
The Fan Page ,[object Object],[object Object],[object Object]
 
 
The Fan Page ,[object Object],[object Object],[object Object],[object Object]
 
The Fan Page ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
The Fan Page ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
facebook.com/facebook-widgets
 
 
Facebook Ads ,[object Object],[object Object],[object Object]
 
Activity
Session 3 End
 
What is Twitter? http://www.twitter.com
[object Object]
[object Object],[object Object]
35-49 Represent 42% of Twitter Users
 
Profile
 
 
Background ,[object Object],[object Object],[object Object]
 
Tweets
[object Object]
 
@
 
RT
 
DM
Tiny.Url
http://bit.ly
 
 
Tweet Up
 
Search
http://search.twitter.com
 
 
 
 
 
 
Friends Enemies
[object Object],[object Object],[object Object]
 
 
Connect With Me ,[object Object],[object Object],[object Object],[object Object]

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The Future of Social Media for the Health Industry