The Future of Social Media for the Health Industry

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The Future of Social Media for the Health Industry

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  4. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
  5. http://bit.ly/henrycountysocial
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  8. Session 1 The Future of Customer Communication Session 2 Finding and Balancing Your Online Voice
  9. Session 3 The Social Community : Facebook and YouTube Session 4 Using Twitter for Brand Awareness and Distribution
  10. Video
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  37. The online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
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  39. Data as of May 3, 2009 - Source: ebennett.org/data 131 YouTube 250 U.S. Hospitals: 24 Blogs 160 Twitter 94 Facebook
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  46. End Session 1
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  48. 1. Recruitment
  49. 2. Customer Service
  50. 3. Community Outreach
  51. 4. Patient Education
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  53. 5. Public Relations
  54. 5. Crisis Communication
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  56. MOST Getting the out of Social Media
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  58. Monitoring Objectives Strategy Tools
  59. <ul><li>The Importance of Listening </li></ul><ul><li>Custom Reputation Management </li></ul><ul><ul><li>Radian6.com </li></ul></ul><ul><li>Google Alerts </li></ul><ul><ul><li>http://www.google.com/alerts </li></ul></ul>Monitoring
  60. <ul><li>Clients </li></ul><ul><li>Competitors </li></ul><ul><li>Industry </li></ul>3 Steps to Listening
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  63. <ul><li>Establish the Rules </li></ul><ul><li>Why are you applying social media? </li></ul><ul><li>What do you want to accomplish? </li></ul>Objectives
  64. <ul><li>The Value of a Story </li></ul><ul><li>Building Brand Awareness </li></ul><ul><li>Where are you driving the user? </li></ul>Strategy
  65. <ul><li>What technology are you using? </li></ul><ul><li>What technology are they using? </li></ul><ul><li>What technology are your employees using? </li></ul>Tools
  66. Session 2 End
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  68. What is a blog?
  69. www.wordpress.com www.compendium.com
  70. What is a blog?
  71. A place to share stories and establish trust.
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  74. <ul><li>Tell Stories </li></ul><ul><li>Incorporate Humor </li></ul><ul><li>Guest Posts from Partners </li></ul><ul><li>Lists. Lists. Lists. </li></ul><ul><li>Make a Video </li></ul><ul><li>Don’t blatantly promote yourself </li></ul><ul><li>Be Authentic </li></ul><ul><li>Stay Focused </li></ul>
  75. Activity
  76. Write out 5 blog post titles and who would read the post.
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  86. The Fan Page <ul><li>Photo </li></ul>
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  89. The Fan Page <ul><li>Photo </li></ul><ul><li>Information </li></ul>
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  92. The Fan Page <ul><li>Photo </li></ul><ul><li>Information </li></ul><ul><li>Wall Settings </li></ul>
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  95. The Fan Page <ul><li>Photo </li></ul><ul><li>Information </li></ul><ul><li>Wall Settings </li></ul><ul><li>Photos </li></ul>
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  97. The Fan Page <ul><li>Photo </li></ul><ul><li>Information </li></ul><ul><li>Wall Settings </li></ul><ul><li>Photos </li></ul><ul><li>Custom Tabs </li></ul>
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  99. The Fan Page <ul><li>Be Interesting </li></ul><ul><li>Listen to People </li></ul><ul><ul><li>And Respond </li></ul></ul><ul><li>It Is All About the Share </li></ul><ul><li>Ask Genuine Questions </li></ul>
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  115. facebook.com/facebook-widgets
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  118. Facebook Ads <ul><li>Segment ads based on age, birthday, gender, and other demographic data </li></ul><ul><li>Most importantly: REGION BASED </li></ul><ul><li>Pay-per-click </li></ul>
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  120. Activity
  121. Session 3 End
  122.  
  123. What is Twitter? http://www.twitter.com
  124. <ul><li>Micro-blogging service that enables its users to send and read other users’ updates known as tweets. </li></ul>
  125. <ul><li>Cocktail </li></ul><ul><li>Party </li></ul>
  126. 35-49 Represent 42% of Twitter Users
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  128. Profile
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  131. Background <ul><li>Give Additional Connection Points </li></ul><ul><li>Picture or Logo </li></ul><ul><li>Give a 140-160 Description of Yourself or Company </li></ul>
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  133. Tweets
  134. <ul><li>Text-based posts of up to 140 characters which are displayed on the user’s profile page and delivered to other users who have subscribed to them (followers) </li></ul>
  135.  
  136. @
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  138. RT
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  140. DM
  141. Tiny.Url
  142. http://bit.ly
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  145. Tweet Up
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  147. Search
  148. http://search.twitter.com
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  155. Friends Enemies
  156. <ul><li>Start by following your friends </li></ul><ul><li>Watch the conversation and follow their friends </li></ul><ul><li>Follow industry leaders </li></ul>
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  159. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@getbrandswag.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>

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