SOMEBIZ Conference Mexico City

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My presentation from the SOMEBIZ Presentation in Mexico City. Thanks to everyone who attended!

My presentation from the SOMEBIZ Presentation in Mexico City. Thanks to everyone who attended!

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Transcript

  • 1.  
  • 2. www.getbrandswag.com
  • 3.  
  • 4. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
  • 5. Numbers thanks to Guillermo Perezbolde V
  • 6. 30,600,000
  • 7. 146,000 enero 2010
  • 8. 1,825,000 julio 2010
  • 9. http://www.slideshare.net/gpbolde/twitter-en-mxico-julio-2010 1,825,000 julio 2010 146,000 enero 2010
  • 10. 300,000 over
  • 11.  
  • 12. What are we going to talk about?
    • Technology and Change
    • How to Use Social and Why
    • Measurement
  • 13.  
  • 14.  
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  • 22.  
  • 23. Mobile industry grew at 17% pre year, achieving more than 80% penetration by early 2010
  • 24. 2012
  • 25.  
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  • 31.  
  • 32.  
  • 33.  
  • 34. #reynosafollow
  • 35. “ Just saw police officers telling a group of narcos about the positions of navy checkpoints”
  • 36.  
  • 37.  
  • 38.  
  • 39.  
  • 40.  
  • 41.  
  • 42. 1. Customer Participation
  • 43. Offer customers the highest level of engagement next to being there
  • 44. 2. Marketing Research
  • 45. 3. Media/Marketing Integration
  • 46. 4. Increase Value of Customer Spend
  • 47. Measurement
    • Fan Count
    • Bit.ly (tracking links)
    • Coupon Code
    • Ticket Sales
    • Email Distribution
    • Phone Calls
    • Traffic to Website
  • 48. 5. News Distribution
  • 49. 6. Employee Personal Brands
  • 50.  
  • 51.  
  • 52. Why is Organizational Storytelling Important?
  • 53. Thoughts
    • Use your assets
    • Embrace Technology
    • Ask the customer and then follow
    • Be proactive
    • Don’t fear less control
  • 54. Connect With Me
    • Blog: http://www.kylelacy.com
    • Twitter: @kyleplacy
    • Email: [email_address]