Social Media and Law Firms

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Social Media and Law Firms

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  2. http://www.getbrandswag.com
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  4. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
  5. http://bit.ly/bungersocial
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  26. MOST Getting the out of Social Media
  27. Monitoring Objectives Strategy Tools
  28. <ul><li>The Importance of Listening </li></ul><ul><li>Custom Reputation Management </li></ul><ul><ul><li>Radian6.com </li></ul></ul><ul><li>Google Alerts </li></ul><ul><ul><li>http://www.google.com/alerts </li></ul></ul>Monitoring
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  31. <ul><li>Establish the Rules </li></ul><ul><li>Why are you applying social media? </li></ul><ul><li>What do you want to accomplish? </li></ul>Objectives
  32. <ul><li>The Value of a Story </li></ul><ul><li>Building Brand Awareness </li></ul><ul><li>Where are you driving the user? </li></ul>Strategy
  33. <ul><li>What technology are you using? </li></ul><ul><li>What technology are they using? </li></ul><ul><li>What technology are your employees using? </li></ul>Tools
  34. 5 Ways to Combine
  35. 1. Marketing Research
  36. 2. Thought Leaders
  37. 3. Traditional Networking
  38. 4. Recruiting
  39. 5. More Billing
  40. Defamation Privacy Torts Trade Libel Trade Secrets Securities Fraud Selective Disclosure Forward-Looking Employment Issues Discovery User Privacy
  41. 6. Lead Generatio n
  42. What You Should Be Doing Tomorrow <ul><li>Build Your Social Policy </li></ul><ul><li>Create a Blog to Build Affinity and Content </li></ul><ul><li>Research for Clients </li></ul><ul><li>Connect with Your Email Database (Facebook, T witter, LinkedIN) </li></ul>
  43. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@getbrandswag.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>

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