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Social + Email Gives You Superpowers
 

Social + Email Gives You Superpowers

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For all the magazine publishers out there. This presentation describes the power behind social media and email working together for digital marketing success.

For all the magazine publishers out there. This presentation describes the power behind social media and email working together for digital marketing success.

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  • Community, multichannel and nonlinear mean one thing Social development of brands. It is up to the brands to help build the message because of social media. Social media has built an element of community within a brand. Consumers are now the more powerful voice in the market. Remember – 90% of all consumers trust peer recommendations over any other form of marketing. Because they are the brand and brands are the sum of all conversations around that brand.
  • Community, multichannel and nonlinear mean one thing Social development of brands. It is up to the brands to help build the message because of social media. Social media has built an element of community within a brand. Consumers are now the more powerful voice in the market. Remember – 90% of all consumers trust peer recommendations over any other form of marketing. Because they are the brand and brands are the sum of all conversations around that brand.
  • Community, multichannel and nonlinear mean one thing Social development of brands. It is up to the brands to help build the message because of social media. Social media has built an element of community within a brand. Consumers are now the more powerful voice in the market. Remember – 90% of all consumers trust peer recommendations over any other form of marketing. Because they are the brand and brands are the sum of all conversations around that brand.
  • Satisfy the Customer The easiest, and possibly the most affordable, way to build customer loyalty is to satisfy the customer. Begin by implementing the most basic customer service rule: treat the customer the way you want to be treated when shopping. Ideas: Back in stock emails, customer survey emails
  • Recent study. Email continues to be highly viable as a promotional vehicle for brands. Especially in offers and discounts. If you would like to get messages from friends and family > social media. Which makes complete sense. Notice that SMS is also moving up the list.

Social + Email Gives You Superpowers Social + Email Gives You Superpowers Presentation Transcript

  • Session Title Session Subtitle Speaker NameTitle, Company/Publication