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Kyle Lacy
Kyle Lacy
TechnologyBusiness
1 of 46
Building Social Strategy
www.kylelacy.com @kyleplacy
 
 
Customers are people first.
And buyers second.
What do people thrive on?
 
44%
Why is integration important?
 
 
The Transition of Marketing Communication
 
 
MOST Getting the out of Social Media
Monitoring Objectives Strategy Tools
[object Object],[object Object],[object Object],[object Object],Monitoring
 
[object Object],[object Object],Objectives
Sharing Searching
[object Object],[object Object],Strategy
What is a blog?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategy
[object Object],[object Object],[object Object],Tools
5 Ways to Combine
1. Social Media and Email
 
 
 
2. Twitter and Events
Eventbrite.com
 
 
 
3. Marketing Research
Friends Enemies
4. Traditional Networking
5. Lead Generation
 
 
 
 
 
 
Connect With Me ,[object Object],[object Object],[object Object],[object Object]

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