Building Social Strategy
www.kylelacy.com @kyleplacy
 
 
Customers are people first.
And buyers second.
What do people thrive on?
 
44%
Why is integration important?
 
 
The Transition of Marketing Communication
 
 
MOST Getting the out of Social Media
Monitoring Objectives Strategy Tools
<ul><li>The Importance of Listening </li></ul><ul><li>Custom Reputation Management </li></ul><ul><li>Google Alerts </li></...
 
<ul><li>Establish the Rules </li></ul><ul><li>Why are you applying social media? </li></ul>Objectives
Sharing Searching
<ul><li>The Central Point </li></ul><ul><ul><li>Where are you driving the user? </li></ul></ul>Strategy
What is a blog?
<ul><li>The Central Point </li></ul><ul><ul><li>Where are you driving the user? </li></ul></ul><ul><li>Time </li></ul><ul>...
<ul><li>What tools are you using? </li></ul><ul><li>What tools are they using? </li></ul><ul><li>What tools are your emplo...
5 Ways to Combine
1. Social Media and Email
 
 
 
2. Twitter and Events
Eventbrite.com
 
 
 
3. Marketing Research
Friends Enemies
4. Traditional Networking
5. Lead Generation
 
 
 
 
 
 
Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@...
Upcoming SlideShare
Loading in...5
×

Reb Cin Presentation

550

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
550
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Reb Cin Presentation

  1. 1. Building Social Strategy
  2. 2. www.kylelacy.com @kyleplacy
  3. 5. Customers are people first.
  4. 6. And buyers second.
  5. 7. What do people thrive on?
  6. 9. 44%
  7. 10. Why is integration important?
  8. 13. The Transition of Marketing Communication
  9. 16. MOST Getting the out of Social Media
  10. 17. Monitoring Objectives Strategy Tools
  11. 18. <ul><li>The Importance of Listening </li></ul><ul><li>Custom Reputation Management </li></ul><ul><li>Google Alerts </li></ul><ul><ul><li>http://www.google.com/alerts </li></ul></ul>Monitoring
  12. 20. <ul><li>Establish the Rules </li></ul><ul><li>Why are you applying social media? </li></ul>Objectives
  13. 21. Sharing Searching
  14. 22. <ul><li>The Central Point </li></ul><ul><ul><li>Where are you driving the user? </li></ul></ul>Strategy
  15. 23. What is a blog?
  16. 24. <ul><li>The Central Point </li></ul><ul><ul><li>Where are you driving the user? </li></ul></ul><ul><li>Time </li></ul><ul><ul><li>Commitment </li></ul></ul><ul><ul><li>Time Block </li></ul></ul><ul><li>Content </li></ul><ul><ul><li>Stories </li></ul></ul><ul><ul><li>Creating Editorial Calendar </li></ul></ul>Strategy
  17. 25. <ul><li>What tools are you using? </li></ul><ul><li>What tools are they using? </li></ul><ul><li>What tools are your employees using? </li></ul>Tools
  18. 26. 5 Ways to Combine
  19. 27. 1. Social Media and Email
  20. 31. 2. Twitter and Events
  21. 32. Eventbrite.com
  22. 36. 3. Marketing Research
  23. 37. Friends Enemies
  24. 38. 4. Traditional Networking
  25. 39. 5. Lead Generation
  26. 46. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@getbrandswag.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×