Reb Cin Presentation

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Reb Cin Presentation

  1. Building Social Strategy
  2. www.kylelacy.com @kyleplacy
  3.  
  4.  
  5. Customers are people first.
  6. And buyers second.
  7. What do people thrive on?
  8.  
  9. 44%
  10. Why is integration important?
  11.  
  12.  
  13. The Transition of Marketing Communication
  14.  
  15.  
  16. MOST Getting the out of Social Media
  17. Monitoring Objectives Strategy Tools
  18. <ul><li>The Importance of Listening </li></ul><ul><li>Custom Reputation Management </li></ul><ul><li>Google Alerts </li></ul><ul><ul><li>http://www.google.com/alerts </li></ul></ul>Monitoring
  19.  
  20. <ul><li>Establish the Rules </li></ul><ul><li>Why are you applying social media? </li></ul>Objectives
  21. Sharing Searching
  22. <ul><li>The Central Point </li></ul><ul><ul><li>Where are you driving the user? </li></ul></ul>Strategy
  23. What is a blog?
  24. <ul><li>The Central Point </li></ul><ul><ul><li>Where are you driving the user? </li></ul></ul><ul><li>Time </li></ul><ul><ul><li>Commitment </li></ul></ul><ul><ul><li>Time Block </li></ul></ul><ul><li>Content </li></ul><ul><ul><li>Stories </li></ul></ul><ul><ul><li>Creating Editorial Calendar </li></ul></ul>Strategy
  25. <ul><li>What tools are you using? </li></ul><ul><li>What tools are they using? </li></ul><ul><li>What tools are your employees using? </li></ul>Tools
  26. 5 Ways to Combine
  27. 1. Social Media and Email
  28.  
  29.  
  30.  
  31. 2. Twitter and Events
  32. Eventbrite.com
  33.  
  34.  
  35.  
  36. 3. Marketing Research
  37. Friends Enemies
  38. 4. Traditional Networking
  39. 5. Lead Generation
  40.  
  41.  
  42.  
  43.  
  44.  
  45.  
  46. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@getbrandswag.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>

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