Re Max Sales Presentation

The Pact

www.kylelacy.com

Customers are people first.

Community Engagement Attention 

The online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.

Blogs
Social Networking
Wikis
Podcasts
Online Video

The average age of a social media user is 32

Baby Boomers are the largest growing sector on the Internet
89% use Social Media to talk to Friends

Silence is not an option.

How do we utilize the future of communication?

Customers are people first.

7 Steps To Building Online Relationships

The Dreaded Facebook DING

be authentic

The Importance of Listening
Party It Up
Add Pictures
Geographically Based
Talk About What YOU do
Be Authentic

What is a blog?

A place to share stories and establish trust.

Writing good content is key
Don’t think too hard. React.
Authenticity
Your unique perspective
Lists. Lists. Lists.
Make a Video
What do YOU do?
Connect with your target Audience
Content! Content! Content!

Email to Contacts the news about the blog
Add URL to all communication mediums
Email
Business Card
Social Media Networks
Traditional Marketing
Press Release
Talk it Up!
Launch Your Blog

What is Facebook?

5 Tips to Marketing on Facebook

#1: Your Profile
YOUR picture
Fill out the information to 100%
Feed in other networks
The power of the photo gallery

#2: Client Connection
Encourage current and past clients to connect with you
Search for current and past clients using your email database
Marketing Material Integration

#3: The FanPage
Do not invite everyone
Easy to blast messages
Update Your Wall Regularly
Use Secondary Pages to Segment
House Photos
Twitter
Events

#3.5: More Fan Page
Community engagement
Little League
Farmer’s Market
Local Club or Golf Course

#4: Facebook Marketplace

#5: Events
Upload Photos and videos of past showings
Invite Your Email Contacts
Encourage “Invite your friend link”
The Power of the Share

#6: Facebook Ads
Segment ads based on age, birthday, gender, and other demographic data
Most importantly: REGION BASED
Pay-per-click

Successful Habit
Time Management
Google Calendar
www.google.com/calendar
Time Management

Create separate folders
2 Email Accounts
Brand Monitoring
Business Account
Check social media folders twice a day
Organize the Email

www.Ping.fm www.Hootsuite.com

What You Should Be Doing Tomorrow
Create Your Social Profiles
Setup Your Calendar Block
Connect with Your Email Database

Twitter/Facebook Seminar http://www.tinyurl.com/brandswag

Connect With Me
Blog: http://www.kylelacy.com
Twitter: @kyleplacy
Facebook: http://www.facebook.com/kyleplacy
Email: kyle@getbrandswag.com
Phone: 1-765-610-5965

Re Max Sales Presentation

by Kyle Lacy on Oct 02, 2009

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