Monarch Boot Camp

www.kylelacy.com @kyleplacy facebook.com/kyleplacy

http://bit.ly/monarchsocial

Session 1 The Future of Customer Communication Session 2 Finding and Balancing Your Online Voice

Session 3 Using Facebook for Brand Awareness and Generation Session 4 Using Twitter for Brand Awareness and Generation

Borders no longer exist

Language is Secondary

“ It’s easy to imagine a not-too-distant future in which automatic translation will allow two people in the world to message one another in real time, each experiencing the chat in his or her tongue.” -Vint Cerf VP of Google

Content

The online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.

End Session 1

be authentic

MOST Getting the out of Social Media

Monitoring Objectives Strategy Tools

The Importance of Listening
Custom Reputation Management
Radian6.com
Google Alerts
http://www.google.com/alerts
Monitoring

Establish the Rules
Why are you applying social media?
What do you want to accomplish?
Revenue, New Donors, etc
Objectives

The Value of a Story
Building Brand Awareness
Where are you driving the user?
Strategy

What technology are you using?
What technology are they using?
What technology are your employees using?
Tools

5 Ways to Combine

1. Marketing Research

2. Traditional Networking

3. Integration

4. Brand Awareness

5. Lead Generation

blogsearch.google.com

Session 2 End

What is a blog?

A place to share stories and establish trust.

What is a blog?

www.wordpress.com

Tell Stories
Incorporate Humor
Guest Posts from Clients
Lists. Lists. Lists.
Make a Video
Don’t blatantly promote yourself
Be Authentic
Stay Focused
Content! Content! Content!

Activity

Write out 5 blog post titles and who would read the post.

http://www.facebook.com

What is Facebook?

5 Tips to Marketing on Facebook

Where You At? Searching Based on Location

Talk to Me Like You Love Me Personal Messaging

Common Interest Group Domination

Using Friend Lists

#5 Sniping Competitor’s Fan Pages

Bonus: Importing that Email

#1: Your Profile
YOUR picture
Fill out the information to 100%
Feed in other networks
The power of the photo gallery

#2: Client Connection
Encourage current and past clients to connect with you
Search for current and past clients using your email database
Marketing Material Integration

#3: The FanPage
Do not invite everyone
Easy to blast messages
Update Your Wall Regularly
Use Secondary Pages to Segment
House Photos
Twitter
Events

#4: More Fan Page
Community engagement
Little League
Farmer’s Market
Local Club or Golf Course

#5: Facebook Ads
Segment ads based on age, birthday, gender, and other demographic data
Most importantly: REGION BASED
Pay-per-click

Session 3 End

What is Twitter? http://www.twitter.com

Micro-blogging service that enables its users to send and read other users’ updates known as tweets.

Cocktail
Party

35-49 Represent 42% of Twitter Users

Tweets

Text-based posts of up to 140 characters which are displayed on the user’s profile page and delivered to other users who have subscribed to them (followers)

Profile

Background
Give Additional Connection Points
Picture or Logo
Give a 140-160 Description of Yourself or Company

Tiny.Url

http://bit.ly

Tweet Up

Eventbrite.com

Search

http://search.twitter.com

Friends Enemies

Start by following your friends
Watch the conversation and follow their friends
Follow industry leaders

The Beauty of Twellowhood

http://www.twellowhood.com

What You Should Be Doing Tomorrow
Create Your Social Profiles
Setup lists on both Twitter and Facebook
Connect with Your Email Database (Facebook, Twitter, LinkedIN)
Add 10 people to each list

Connect With Me
Blog: http://www.kylelacy.com
Twitter: @kyleplacy
Email: kyle@getbrandswag.com
Phone: 1-765-610-5965

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Monarch Boot Camp

by Kyle Lacy on Mar 08, 2010

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Monarch Boot Camp — Presentation Transcript