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Milldonorpresentation capturing engagement

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  • The graphic below represents the status of many non-profits’ donor and volunteer base. With a wealth transactional donors and one-time volunteers a few board members. This void is less representative of the nature of the average donor/volunteer base, and more representative of the average Non-Profit’s effort to further engage their donor base. If we are not giving them a clear incremental path invest more of their time and/or $ - why would they?
  • The graphic below represents the status of many non-profits’ donor and volunteer base. With a wealth transactional donors and one-time volunteers a few board members. This void is less representative of the nature of the average donor/volunteer base, and more representative of the average Non-Profit’s effort to further engage their donor base. If we are not giving them a clear incremental path invest more of their time and/or $ - why would they?
  • Transcript

    • 1. Millennial
      Donors
      capturing engagement from the next generation
      June 28, 2010
    • 2. the next generation of givers
    • 3. 69%
      of donors under the age of 35 are professionals, academics, owners, managers or entrepreneurs
      Statistics from Cygnus Research 09
      Copyright Achieve 2010
    • 4. 52%
      earn over $70,000
      Statistics from Cygnus Research 09
      Copyright Achieve 2010
    • 5. 70%
      are notsupporting dependents
      Statistics from Cygnus Research 09
      Copyright Achieve 2010
    • 6. Donations Last Year
      23%
      42%
      $0 - $49
      $300+
    • 7. Largest Gift Last Year
      43%
      15%
      $0 - $99
      $1,000+
    • 8. Volunteer Hrs. Last Year
      36%
      29%
      0-5 Hrs.
      30+ Hrs.
    • 9. key findings
    • 10. a seat at the table: give me a voice
    • 11. Access
      53%
      61%
      Have It.
      Want It.
    • 12. Value Opinions
      75%
      25%
      Yes.
      No.
    • 13. Strategic Thinking
      75%
      25%
      Yes.
      No.
    • 14. two-faced: find me on Facebook, meet me face-to-face
    • 15. Receive Information
      93%
      23%
      27%
      Email.
      Facebook.
      Print.
    • 16. Likely to Donate
      81%
      66%
      Email.
      Face to Face.
    • 17. emerging evangelists: help me spread the word
    • 18. Willingness – Family/Friend
      70%
      30%
      Yes.
      No.
    • 19. What Do You Need?
      Specific Information& Website Links
      91%
    • 20. what does this mean?
    • 21. MillennialDonor Focus
      Copyright Achieve 2010
    • 22. The engagement gap is the space or void between a transactional donor/volunteer and someone who sits on its board. The engagement gap blocks people from opportunities to hear, participate in and contribute to the betterment of the organization.
    • 23. I ran in the 5K once, it’s a good cause, and I had friends going as well. It was a great time for a great cause, I’d love to do more!
      The Holidays are a perfect time to give, and I will probably always send a check to this organization – they’re doing a great job.
    • 24. Institution Commitments
      Copyright Achieve 2010
    • 25. Copyright Achieve 2010
    • 26. Engagement
      First
      Copyright Achieve 2010
    • 27. Together Not Separate
      Copyright Achieve 2010
    • 28. Social is an Aspect Not the Focus
      Copyright Achieve 2010
    • 29. Focus on Pull Fundraising
      Copyright Achieve 2010
    • 30. Technology is a Support Not a Crutch
      Copyright Achieve 2010
    • 31. Strategies
      Copyright Achieve 2010
    • 32. Information Please!
      Millennials look for more information when they first hear about organizations. Through website and Google. Ensure that you are ready to inform and create easy calls of action.
      Copyright Achieve 2010
    • 33. information first,
      do nothing second, volunteer third, &
      donate last
      Copyright Achieve 2010
    • 34. Access to the Leadership
      A need to feel that they have the ability to access the leadership of the organization. This means a systemmust be in place for Millennial donors to voice opinions, provide counsel, and develop solutions with and for the board/executive leadership.
      Copyright Achieve 2010
    • 35. InvolveThroughout the Process
      Involve in the decision making process and keep informed throughout the process overall. Our work is not a secret– if you treat it that way they will not respond.
      Copyright Achieve 2010
    • 36. Organized Creativity
      Millennial donors that develop solutions for the institution will respond more than those that are told the solution has been created.
      Provide an organized approach for Millennial donors to develop solutions.
      Copyright Achieve 2010
    • 37. Engage Friends and Family
      The friends made during the college years and their early professional careers.
      Opportunities to engage the friends and family they have while pursuing a call to action will be the most important.
      Copyright Achieve 2010
    • 38. Exclusiveness
      Blanket messaging for participation will be less effective.
      Providing opportunities to Millennial alumni that feel or offer exclusiveness will spark excitement and engagement.
      Copyright Achieve 2010
    • 39. Language
      Capacity, community, impact, empowers, collaboration, partnership, engages, challenges, ability, connects, and committed. 
      To a Millennial donor, these words are so hard to understand- especially when multiple organizations use these words. 
      Copyright Achieve 2010
    • 40. Call to Action
      Millennial donors respond to calls of action. A specific goal, needed input, and/or assistance with developing a solution. Drive with content. Simple calls to contribute or donate tend to fall on deaf ears.
      Copyright Achieve 2010
    • 41. Be Specific…Be Clear…Be Honest…
      Copyright Achieve 2010
    • 42. Donor
      Profiling
      Brochures
      Messaging
      Collateral
      Copyright Achieve 2010
    • 43. Influencers
      Messages for participation from the organization may get small results.
      Work through “influencers” to communicate messaging in a peer to peer approach. Utilization of “influencers” will help deliver messaging, spark a call to action, and influence peer engagement.
      Copyright Achieve 2010
    • 44. Easy
      Engagement is easy and is turn-key. Messages to Millennial donor have easy entry points, clicks, opportunities to immediately involve.
      Work through “influencers” to ask what is their network like to see immediately from organizations.
      Copyright Achieve 2010
    • 45. Find Where People Are Going and Where They Came From
      Copyright Achieve 2010
    • 46. Millennial Levels of Engagement
    • 47. Scenarios and Response
    • 48. Millennial Engagement Map: Acquisition to Donation
    • 49. Conversations
      Be Honest About Meeting
      Understand Experience or Interest
      Understand Life Issues
      Understand Connections/Networks
      Understand Communication Preference
      Understand Willingness to Connect
      Copyright Achieve 2010
    • 50. a quick recap!
    • 51. realign volunteer and staff resources for face to face
    • 52. be specific
    • 53. multichannel approach
    • 54. long-term investment
    • 55. Derrick Feldmann
      dfeldmann@achieveguidance.com
      @achieve_consult
      317-637-3000
      downloaddiscusscontributeparticipateengagechat
      55
      www.millennialdonors.com
      Page 55