0
 
http://www.getbrandswag.com
 
www.kylelacy.com @kyleplacy facebook.com/kyleplacy
http://bit.ly/kokomotwitter
 
 
<ul><li>Future of Online Communication </li></ul><ul><li>The Basics </li></ul><ul><li>The Strategy </li></ul>
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Borders no longer exist
 
 
Language is Secondary
“ It’s easy to imagine a not-too-distant future in which automatic translation will allow two people in the world to messa...
 
 
 
 
 
 
 
 
What is Twitter? http://www.twitter.com
<ul><li>Micro-blogging service that enables its users to send and read other users’ updates known as tweets. </li></ul>
<ul><li>Cocktail </li></ul><ul><li>Party </li></ul>
35-49 Represent 42% of Twitter Users
 
Tweets
<ul><li>Text-based posts of up to 140 characters which are displayed on the user’s profile page and delivered to other use...
 
@
 
RT
 
#
 
 
DM
Tiny.Url
 
http://bit.ly
 
Tweet Up
Profile
 
Name – Bio - Web <ul><li>Brief Keyword Rich Bio </li></ul><ul><li>Give a 140-160 Description of Yourself or Company </li><...
 
Background <ul><li>Give Additional Connection Points </li></ul><ul><li>Picture or Logo </li></ul><ul><li>Give a 140-160 De...
Lists
 
 
 
MOST Getting the out of Social Media
Monitoring Objectives Strategy Tools
<ul><li>The Importance of Listening </li></ul><ul><li>Custom Reputation Management </li></ul><ul><ul><li>Radian6.com  </li...
 
 
<ul><li>Establish the Rules </li></ul><ul><li>Why are you applying social media? </li></ul><ul><li>What do you want to acc...
<ul><li>The Value of a Story </li></ul><ul><li>Building Brand Awareness </li></ul><ul><li>Where are you driving the user? ...
<ul><li>What technology are you using? </li></ul><ul><li>What technology are they using? </li></ul><ul><li>What technology...
 
 
Email
 
 
 
Search
http://search.twitter.com
 
 
 
 
 
Friends Enemies
<ul><li>Start by following your friends </li></ul><ul><li>Watch the conversation and follow their friends </li></ul><ul><l...
 
TweetDeck www.tweetdeck.com Desktop Application for Twitter Management
Hootsuite www.hootsuite.com Web Based Application for Twitter Management
5 Ways to Combine
1.  Marketing Research
2.  Traditional Networking
3.  Integration
4.  Brand Awareness
5. Lead Generation
blogsearch.google.com
 
 
 
 
 
Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@...
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Transcript of "Isbdc hammong nw"

  1. 2. http://www.getbrandswag.com
  2. 4. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
  3. 5. http://bit.ly/kokomotwitter
  4. 8. <ul><li>Future of Online Communication </li></ul><ul><li>The Basics </li></ul><ul><li>The Strategy </li></ul>
  5. 23. Borders no longer exist
  6. 26. Language is Secondary
  7. 27. “ It’s easy to imagine a not-too-distant future in which automatic translation will allow two people in the world to message one another in real time, each experiencing the chat in his or her tongue.” -Vint Cerf VP of Google
  8. 36. What is Twitter? http://www.twitter.com
  9. 37. <ul><li>Micro-blogging service that enables its users to send and read other users’ updates known as tweets. </li></ul>
  10. 38. <ul><li>Cocktail </li></ul><ul><li>Party </li></ul>
  11. 39. 35-49 Represent 42% of Twitter Users
  12. 41. Tweets
  13. 42. <ul><li>Text-based posts of up to 140 characters which are displayed on the user’s profile page and delivered to other users who have subscribed to them (followers) </li></ul>
  14. 44. @
  15. 46. RT
  16. 48. #
  17. 51. DM
  18. 52. Tiny.Url
  19. 54. http://bit.ly
  20. 56. Tweet Up
  21. 57. Profile
  22. 59. Name – Bio - Web <ul><li>Brief Keyword Rich Bio </li></ul><ul><li>Give a 140-160 Description of Yourself or Company </li></ul><ul><li>Location </li></ul><ul><li>Website </li></ul>
  23. 61. Background <ul><li>Give Additional Connection Points </li></ul><ul><li>Picture or Logo </li></ul><ul><li>Give a 140-160 Description of Yourself or Company </li></ul>
  24. 62. Lists
  25. 66. MOST Getting the out of Social Media
  26. 67. Monitoring Objectives Strategy Tools
  27. 68. <ul><li>The Importance of Listening </li></ul><ul><li>Custom Reputation Management </li></ul><ul><ul><li>Radian6.com </li></ul></ul><ul><li>Google Alerts </li></ul><ul><ul><li>http://www.google.com/alerts </li></ul></ul>Monitoring
  28. 71. <ul><li>Establish the Rules </li></ul><ul><li>Why are you applying social media? </li></ul><ul><li>What do you want to accomplish? </li></ul>Objectives
  29. 72. <ul><li>The Value of a Story </li></ul><ul><li>Building Brand Awareness </li></ul><ul><li>Where are you driving the user? </li></ul>Strategy
  30. 73. <ul><li>What technology are you using? </li></ul><ul><li>What technology are they using? </li></ul><ul><li>What technology are your employees using? </li></ul>Tools
  31. 76. Email
  32. 80. Search
  33. 81. http://search.twitter.com
  34. 87. Friends Enemies
  35. 88. <ul><li>Start by following your friends </li></ul><ul><li>Watch the conversation and follow their friends </li></ul><ul><li>Look at Lists </li></ul><ul><li>Follow industry leaders </li></ul>
  36. 90. TweetDeck www.tweetdeck.com Desktop Application for Twitter Management
  37. 91. Hootsuite www.hootsuite.com Web Based Application for Twitter Management
  38. 92. 5 Ways to Combine
  39. 93. 1. Marketing Research
  40. 94. 2. Traditional Networking
  41. 95. 3. Integration
  42. 96. 4. Brand Awareness
  43. 97. 5. Lead Generation
  44. 98. blogsearch.google.com
  45. 104. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@getbrandswag.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>
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