Integrating Social Media

www.kylelacy.com

“ Prior to the Internet, the latest technology that had any real effect on the way people sat down and talked together was a table.” -Prof. Clay Shirky

Customers are people first.

And buyers second.

What do people thrive on?

Why is integration important?

The Transition of Marketing Communication

MOST Getting the out of Social Media

Monitoring Objectives Strategy Technology

The Importance of Listening
Custom Reputation Management
Google Alerts
http://www.google.com/alerts
Monitoring

Establish the Rules
Why are you applying social media?
Objectives

Time Productivity
Management of Profiles
Where are you driving the user?
Content. Content. Content.
Strategy

What technology are you using?
What technology are they using?
What technology are your employees using?
Technology

What is a blog?

Injecting new media with traditional content

5 Ways to Combine

1. Social Media and Email

Google Feedburner

Delivra

Mail Chimp

Facebook Fanpage

2. Social Media and Events

Eventbrite

Facebook LinkedIN Twitter

3. Marketing Research

4. Traditional Networking

5. Lead Generation

Connect With Me
Blog: http://www.kylelacy.com
Twitter: @kyleplacy
Email: kyle@getbrandswag.com
Phone: 1-765-610-5965

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Integrating Social Media

by Kyle Lacy on Nov 25, 2009

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Integrating Social Media — Presentation Transcript