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Increasing Online Giving Through Social Media
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Increasing Online Giving Through Social Media

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Building, Communicating, and Raising Donations through Social Media for Not for Profits (non profits).

Building, Communicating, and Raising Donations through Social Media for Not for Profits (non profits).

Published in Technology , News & Politics
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Transcript

  • 1.  
  • 2. www.getbrandswag.com
  • 3. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
  • 4.  
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  • 20.  
  • 21.  
  • 22.  
  • 23. MOST Getting the out of Social Media
  • 24. Monitoring Objectives Strategy Tools
  • 25.
    • The Importance of Listening
    • Custom Reputation Management
      • Radian6.com
    • Google Alerts
      • http://www.google.com/alerts
    Monitoring
  • 26.  
  • 27.  
  • 28.
    • Establish the Rules
    • Why are you applying social media?
    • What do you want to accomplish?
      • Revenue, New Donors, etc
    Objectives
  • 29.
    • The Value of a Story
    • Focusing on the Micro Donations
    • Building Brand Awareness
    • Where are you driving the user?
    Strategy
  • 30.
    • What technology are you using?
    • What technology are they using?
    • What technology are your employees using?
    Tools
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36.  
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  • 41.  
  • 42.  
  • 43.  
  • 44.  
  • 45. What You Should Be Doing Tomorrow
    • What is your story?
    • Who can tell your story?
    • Start Listening
    • Setup Profiles
    • Write Your First Story
  • 46. Connect With Me
    • Blog: http://www.kylelacy.com
    • Twitter: @kyleplacy
    • Email: kyle@getbrandswag.com
    • Phone: 1-765-610-5965