www.getbrandswag.com
www.kylelacy.com @kyleplacy facebook.com/kyleplacy
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MOST Getting the out of Social Media
Monitoring Objectives Strategy Tools
<ul><li>The Importance of Listening </li></ul><ul><li>Custom Reputation Management </li></ul><ul><ul><li>Radian6.com  </li...
 
 
<ul><li>Establish the Rules </li></ul><ul><li>Why are you applying social media? </li></ul><ul><li>What do you want to acc...
<ul><li>The Value of a Story </li></ul><ul><li>Focusing on the Micro Donations </li></ul><ul><li>Building Brand Awareness ...
<ul><li>What technology are you using? </li></ul><ul><li>What technology are they using? </li></ul><ul><li>What technology...
 
 
 
 
 
 
 
 
 
 
 
 
 
 
What You Should Be Doing Tomorrow <ul><li>What is your story? </li></ul><ul><li>Who can tell your story? </li></ul><ul><li...
Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@...
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Increasing Online Giving Through Social Media

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Building, Communicating, and Raising Donations through Social Media for Not for Profits (non profits).

Published in: Technology, News & Politics

Increasing Online Giving Through Social Media

  1. 2. www.getbrandswag.com
  2. 3. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
  3. 23. MOST Getting the out of Social Media
  4. 24. Monitoring Objectives Strategy Tools
  5. 25. <ul><li>The Importance of Listening </li></ul><ul><li>Custom Reputation Management </li></ul><ul><ul><li>Radian6.com </li></ul></ul><ul><li>Google Alerts </li></ul><ul><ul><li>http://www.google.com/alerts </li></ul></ul>Monitoring
  6. 28. <ul><li>Establish the Rules </li></ul><ul><li>Why are you applying social media? </li></ul><ul><li>What do you want to accomplish? </li></ul><ul><ul><li>Revenue, New Donors, etc </li></ul></ul>Objectives
  7. 29. <ul><li>The Value of a Story </li></ul><ul><li>Focusing on the Micro Donations </li></ul><ul><li>Building Brand Awareness </li></ul><ul><li>Where are you driving the user? </li></ul>Strategy
  8. 30. <ul><li>What technology are you using? </li></ul><ul><li>What technology are they using? </li></ul><ul><li>What technology are your employees using? </li></ul>Tools
  9. 45. What You Should Be Doing Tomorrow <ul><li>What is your story? </li></ul><ul><li>Who can tell your story? </li></ul><ul><li>Start Listening </li></ul><ul><li>Setup Profiles </li></ul><ul><li>Write Your First Story </li></ul>
  10. 46. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@getbrandswag.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>
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