5. www.kylelacy.com
@kyleplacy
twitter.com/kyleplacy

7. What are we going to talk
about?

8. What are we going to talk
about?
• 5 Ways Technology is Changing
Communication

9. What are we going to talk
about?
• 5 Ways Technology is Changing
Communication
• Overview of the Social Web

10. What are we going to talk
about?
• 5 Ways Technology is Changing
Communication
• Overview of the Social Web
• Telling the Story with Social Media

11. What are we going to talk
about?
• 5 Ways Technology is Changing
Communication
• Overview of the Social Web
• Telling the Story with Social Media
• Engagement through Social Media

12. Goals for Today

13. Goals for Today
• Persuading people to support through
membership, donations & advocacy

14. Goals for Today
• Persuading people to support through
membership, donations & advocacy
• Action steps for engaging users on the
social web

16. 225,460

17. 225,460
25-55 year old college

18. 225,460
25-55 year old college
graduates within 10 miles of
Indianapolis, IN

20. 1,833,880

21. 1,833,880
28-64 who live in Indiana

23. 103,280

24. 103,280
28-48 within 25 miles of

25. 103,280
28-48 within 25 miles of
Fort Wayne, IN

27. 88,440

28. 88,440
37-64 within 10 miles of

29. 88,440
37-64 within 10 miles of
South Bend, IN

31. 600M

32. 600M
Users on Facebook

34. 300,000

35. 300,000
New Twitter Accounts

36. 300,000
New Twitter Accounts
Every Day

38. 70M

39. 70M
Tweets Sent a Day

41. You can’t be consumers.

42. You can’t be consumers.
You need to be producers.

54. 2012

67. The Transition of
Marketing
Communication

70. Twitter

71. Twitter
• Over 180 million users

72. Twitter
• Over 180 million users
• Average age of user is 35

73. Twitter
• Over 180 million users
• Average age of user is 35
• Distribution Network

74. LinkedIn

75. LinkedIn
• Professional Facebook

76. LinkedIn
• Professional Facebook
• Over 100 million users

77. LinkedIn
• Professional Facebook
• Over 100 million users
Average Income : $140K

78. LinkedIn
• Professional Facebook
• Over 100 million users
Average Income : $140K
• Corporate Networking

79. Facebook

80. Facebook
• Community Development

81. Facebook
• Community Development
• Largest Social Network

82. Facebook
• Community Development
• Largest Social Network
• Crowd Sourcing

83. Blogging

84. Blogging
• The Center Point

86. Content

87. Content Distribution

88. Content Distribution Community

89. Content Distribution Community
Networking

90. Biggest
Misconception?

94. Activity

98. Break

101. Recruiting is about
engagement with people

102. Loyalty is not about them
being loyal to you...

103. It is about listening for the content
THEY want to...

104. It is about listening for the content
THEY want to...
hear, consume, and
remember.

106. Educate the movement
population about the
impact and issues

107. Stories give us context
and context helps us
understand things

111. Stories inspire more
people to action

112. Story Telling

113. Story Telling
• Remember the characters

114. Story Telling
• Remember the characters
• What is the conflict?

115. Story Telling
• Remember the characters
• What is the conflict?
• Talk about the environment

119. Compel to opt-in and
JOIN the movement

123. Ask individuals to give
via email, Facebook,
Twitter, and text

124. They first need to be
involved in the process

128. Allow new and past
users to share their
experience and
advocate for the
organization

130. Action Items

131. Action Items
• Tell the Story

132. Action Items
• Tell the Story
• Define the characters of your
environment

133. Things to Remember

134. You have to translate your
desires into action.

135. Give yourself permission to
use crazy ideas.

136. Conflict gives value to
ambition.

137. You can’t be consumers.
You need to be producers.

138. Connect With Me
• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: kyle@getbrandswag.com
• Phone: 1-765-610-5965