www.kylelacy.com    @kyleplacytwitter.com/kyleplacy
What are we going to talk         about?
What are we going to talk           about?• 5 Ways Technology is Changing  Communication
What are we going to talk           about?• 5 Ways Technology is Changing  Communication• Overview of the Social Web
What are we going to talk            about?• 5 Ways Technology is Changing  Communication• Overview of the Social Web• Tel...
What are we going to talk            about?• 5 Ways Technology is Changing  Communication• Overview of the Social Web• Tel...
Goals for Today
Goals for Today• Persuading people to support through  membership, donations & advocacy
Goals for Today• Persuading people to support through  membership, donations & advocacy• Action steps for engaging users o...
225,460
225,46025-55 year old college
225,460   25-55 year old collegegraduates within 10 miles of      Indianapolis, IN
1,833,880
1,833,88028-64 who live in Indiana
103,280
103,28028-48 within 25 miles of
103,28028-48 within 25 miles of    Fort Wayne, IN
88,440
88,44037-64 within 10 miles of
88,44037-64 within 10 miles of    South Bend, IN
600M
600MUsers on Facebook
300,000
300,000New Twitter Accounts
300,000New Twitter Accounts     Every Day
70M
70MTweets Sent a Day
You can’t be consumers.
You can’t be consumers.You need to be producers.
2012
The Transition of   MarketingCommunication
Twitter
Twitter• Over 180 million users
Twitter• Over 180 million users• Average age of user is 35
Twitter• Over 180 million users• Average age of user is 35• Distribution Network
LinkedIn
LinkedIn• Professional Facebook
LinkedIn• Professional Facebook• Over 100 million users
LinkedIn• Professional Facebook• Over 100 million users   Average Income : $140K
LinkedIn• Professional Facebook• Over 100 million users   Average Income : $140K• Corporate Networking
Facebook
Facebook• Community Development
Facebook• Community Development• Largest Social Network
Facebook• Community Development• Largest Social Network• Crowd Sourcing
Blogging
Blogging• The Center Point
Content
Content   Distribution
Content   Distribution Community
Content   Distribution Community          Networking
BiggestMisconception?
Activity
Break
Recruiting is aboutengagement with people
Loyalty is not about them  being loyal to you...
It is about listening for the content           THEY want to...
It is about listening for the content           THEY want to...  hear, consume, and      remember.
Educate the movement population about the  impact and issues
Stories give us context and context helps us  understand things
Stories inspire more  people to action
Story Telling
Story Telling• Remember the characters
Story Telling• Remember the characters• What is the conflict?
Story Telling• Remember the characters• What is the conflict?• Talk about the environment
Compel to opt-in andJOIN the movement
Ask individuals to give via email, Facebook,   Twitter, and text
They first need to beinvolved in the process
Allow new and pastusers to share their  experience and advocate for the    organization
Action Items
Action Items• Tell the Story
Action Items• Tell the Story• Define the characters of your  environment
Things to Remember
You have to translate your   desires into action.
Give yourself permission to      use crazy ideas.
Conflict gives value to      ambition.
You can’t be consumers.You need to be producers.
Connect With Me• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Email: kyle@getbrandswag.com• Phone: 1-765-610-5965
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Historic Preservation and Social Media
Upcoming SlideShare
Loading in …5
×

Historic Preservation and Social Media

4,618 views

Published on

1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total views
4,618
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
17
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Historic Preservation and Social Media

    1. www.kylelacy.com @kyleplacytwitter.com/kyleplacy
    2. What are we going to talk about?
    3. What are we going to talk about?• 5 Ways Technology is Changing Communication
    4. What are we going to talk about?• 5 Ways Technology is Changing Communication• Overview of the Social Web
    5. What are we going to talk about?• 5 Ways Technology is Changing Communication• Overview of the Social Web• Telling the Story with Social Media
    6. What are we going to talk about?• 5 Ways Technology is Changing Communication• Overview of the Social Web• Telling the Story with Social Media• Engagement through Social Media
    7. Goals for Today
    8. Goals for Today• Persuading people to support through membership, donations & advocacy
    9. Goals for Today• Persuading people to support through membership, donations & advocacy• Action steps for engaging users on the social web
    10. 225,460
    11. 225,46025-55 year old college
    12. 225,460 25-55 year old collegegraduates within 10 miles of Indianapolis, IN
    13. 1,833,880
    14. 1,833,88028-64 who live in Indiana
    15. 103,280
    16. 103,28028-48 within 25 miles of
    17. 103,28028-48 within 25 miles of Fort Wayne, IN
    18. 88,440
    19. 88,44037-64 within 10 miles of
    20. 88,44037-64 within 10 miles of South Bend, IN
    21. 600M
    22. 600MUsers on Facebook
    23. 300,000
    24. 300,000New Twitter Accounts
    25. 300,000New Twitter Accounts Every Day
    26. 70M
    27. 70MTweets Sent a Day
    28. You can’t be consumers.
    29. You can’t be consumers.You need to be producers.
    30. 2012
    31. The Transition of MarketingCommunication
    32. Twitter
    33. Twitter• Over 180 million users
    34. Twitter• Over 180 million users• Average age of user is 35
    35. Twitter• Over 180 million users• Average age of user is 35• Distribution Network
    36. LinkedIn
    37. LinkedIn• Professional Facebook
    38. LinkedIn• Professional Facebook• Over 100 million users
    39. LinkedIn• Professional Facebook• Over 100 million users Average Income : $140K
    40. LinkedIn• Professional Facebook• Over 100 million users Average Income : $140K• Corporate Networking
    41. Facebook
    42. Facebook• Community Development
    43. Facebook• Community Development• Largest Social Network
    44. Facebook• Community Development• Largest Social Network• Crowd Sourcing
    45. Blogging
    46. Blogging• The Center Point
    47. Content
    48. Content Distribution
    49. Content Distribution Community
    50. Content Distribution Community Networking
    51. BiggestMisconception?
    52. Activity
    53. Break
    54. Recruiting is aboutengagement with people
    55. Loyalty is not about them being loyal to you...
    56. It is about listening for the content THEY want to...
    57. It is about listening for the content THEY want to... hear, consume, and remember.
    58. Educate the movement population about the impact and issues
    59. Stories give us context and context helps us understand things
    60. Stories inspire more people to action
    61. Story Telling
    62. Story Telling• Remember the characters
    63. Story Telling• Remember the characters• What is the conflict?
    64. Story Telling• Remember the characters• What is the conflict?• Talk about the environment
    65. Compel to opt-in andJOIN the movement
    66. Ask individuals to give via email, Facebook, Twitter, and text
    67. They first need to beinvolved in the process
    68. Allow new and pastusers to share their experience and advocate for the organization
    69. Action Items
    70. Action Items• Tell the Story
    71. Action Items• Tell the Story• Define the characters of your environment
    72. Things to Remember
    73. You have to translate your desires into action.
    74. Give yourself permission to use crazy ideas.
    75. Conflict gives value to ambition.
    76. You can’t be consumers.You need to be producers.
    77. Connect With Me• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Email: kyle@getbrandswag.com• Phone: 1-765-610-5965

    ×