Global Stats on the Importance of Social, Email and Mobile

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Presentation given at Webbdagarna in Sweden last week. Talks about the importance of email, social and mobile

Presentation given at Webbdagarna in Sweden last week. Talks about the importance of email, social and mobile

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  • Email has survived more “guru”-predicted, near-death experiences than any other medium. The lesson, “_____ Is Dead” proclamations are foolish in a world fragmented by channels and devices. There’s more than enough room for everyone. This should calm some content marketing nerves who woke up to “Blogging Is Dead” headlines earlier this year. But it should also serve as a cautionary tale about beating a dead subject line. “_____ Is Dead” headlines are clearly provocative, linkbait. However, if you ride such waves too late or with a faulty premise, you run the risk of sending “rolling eye content” and losing your credibility. Don’t sacrifice accuracy for provocation.

Transcript

  • 1. 11 billion+ 250+ 200+ 900 million+
  • 2. Slide via JESS3
  • 3. Stacie enters the contest and selects the option toOpt-in to promotional messages from Major Cook sothat she can be the first to find out about similar offers.
  • 4. KunskapsspårSök E-postkommunikationA2, 1 trappa upp A4, 1 trappa upp Sociala medier A1, stora salenWebbstrategi E-handelC1, nedre plan C2, nedre plan