3. mindframecampaign.org

4. Kyle Lacy Brian Lauterbach

5. #SBDonor

8. 225,460 25-55 year old college graduates within 10 miles of Indianapolis, IN

9. 1,833,880 28-64 who live in Indiana

10. 103,280 28-48 within 25 miles of Fort Wayne, IN

11. 88,440 37-64 within 10 miles of South Bend, IN

12. 700M Users on Facebook

13. 300,000 New Twitter Accounts Every Day

14. 70M Tweets Sent a Day

15. However... there is a problem with statistics and trends

18. We focus everything on brand awareness from benches and billboards to direct mail and event marketing

19. We forget that the shift is to the donor

20. It is about WHO instead of how many

38. Being Socially Relevant

65. Networking Community Distribution Content Video Distribution

67. Activity

68. Your organization was just given $30,000 from the community foundation to create and implement a social media strategy. This strategy will help communication to attract new donors to the mission of your organization.

69. Design a strategy with resources, staff, creativity and time. What are 5 things you are going to do? Tell the Foundation How do they know you achieved them?

70. Lunch

71. Organization Presentations

78. GENERATIONAL ASPIRATIONAL PSYCHOLOGICAL TRANSACTIONAL

79. SEGMENTATION EDUCATION REALIZATION PARTICIPATION

82. Needs Assessment

83. Top 10 Things To Start Doing, Now.