Giving and Engagement in a Digital World

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Giving and Engagement in a Digital World

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  3. mindframecampaign.org
  4. Kyle Lacy Brian Lauterbach
  5. #SBDonor
  6. Build Your Organization <ul><li>What is your name? </li></ul><ul><li>Who is your target population? </li></ul><ul><li>What are the services you provide? </li></ul><ul><li>How are you primarily funded? </li></ul><ul><li>Who is your spokesperson? </li></ul>
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  8. 225,460 25-55 year old college graduates within 10 miles of Indianapolis, IN
  9. 1,833,880 28-64 who live in Indiana
  10. 103,280 28-48 within 25 miles of Fort Wayne, IN
  11. 88,440 37-64 within 10 miles of South Bend, IN
  12. 700M Users on Facebook
  13. 300,000 New Twitter Accounts Every Day
  14. 70M Tweets Sent a Day
  15. However... there is a problem with statistics and trends
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  18. We focus everything on brand awareness from benches and billboards to direct mail and event marketing
  19. We forget that the shift is to the donor
  20. It is about WHO instead of how many
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  38. Being Socially Relevant
  39. Blog / Website <ul><li>The center point </li></ul><ul><li>Establishing credibility </li></ul><ul><li>Content creation </li></ul>
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  43. Twitter <ul><li>Over 180 million users </li></ul><ul><li>Average age of user is 35 </li></ul><ul><li>Distribution Network </li></ul><ul><li>Initial connection point </li></ul>
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  48. Facebook <ul><li>Community Development </li></ul><ul><li>Largest Social Network </li></ul><ul><li>Crowd Sourcing </li></ul>
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  58. LinkedIn <ul><li>Professional Facebook </li></ul><ul><li>Over 100 million users </li></ul><ul><li>Average Income : $140K </li></ul><ul><li>Corporate Networking </li></ul>
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  63. YouTube <ul><li>Dynamic content (Video) </li></ul><ul><li>2 Billion Videos a Day </li></ul><ul><li>Emotional content </li></ul>
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  65. Networking Community Distribution Content Video Distribution
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  67. Activity
  68. Your organization was just given $30,000 from the community foundation to create and implement a social media strategy. This strategy will help communication to attract new donors to the mission of your organization.
  69. Design a strategy with resources, staff, creativity and time. What are 5 things you are going to do? Tell the Foundation How do they know you achieved them?
  70. Lunch
  71. Organization Presentations
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  78. GENERATIONAL ASPIRATIONAL PSYCHOLOGICAL TRANSACTIONAL
  79. SEGMENTATION EDUCATION REALIZATION PARTICIPATION
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  82. Needs Assessment
  83. Top 10 Things To Start Doing, Now.
  84. ANALYZE <ul><li>Last year, actual </li></ul><ul><li>This year, projected </li></ul><ul><li>What will close the gap? </li></ul>
  85. EVALUATION <ul><li>Weekly reporting </li></ul><ul><li>Share accountability </li></ul>
  86. BUDGET <ul><li>What works, not what’s been done </li></ul><ul><li>Quantify results, not hope </li></ul>
  87. COLLABORATE <ul><li>REAL partnerships </li></ul><ul><li>Leveraged resources </li></ul><ul><li>Mergers? </li></ul>
  88. PLAN <ul><li>Technology is not the strategy </li></ul><ul><li>Don’t hire a consultant </li></ul><ul><li>Get ahead of curve </li></ul>
  89. INTEGRATE <ul><li>Communication </li></ul><ul><li>Media </li></ul><ul><li>Message </li></ul>
  90. INNOVATE SLOWLY <ul><li>Perfect basics </li></ul><ul><li>Set reasonable expectations </li></ul>
  91. SEEK ANSWERS <ul><li>Don’t read proposals, communicate needs from service providers. </li></ul><ul><li>What will be the result? </li></ul>
  92. CHANGE CONDITIONS <ul><li>Recalibration, not replication </li></ul><ul><li>Ask why - and plan accordingly </li></ul>
  93. HEAR THE MARKET <ul><li>You serve the community, not just the art form. </li></ul><ul><li>Accept competition for dollars, don’t blame it. </li></ul>
  94. Q&A <ul><li>YourMindFrame.com </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>facebook.com/yourmindf r ame.com </li></ul>

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