Facebook powerpoint

www.kylelacy.com @kyleplacy facebook.com/kyleplacy

http://bit.ly/monarchsocial

The Fan Page
Photo

The Fan Page
Photo
Information

The Fan Page
Photo
Information
Wall Settings

The Fan Page
Photo
Information
Wall Settings
Photos

The Fan Page
Photo
Information
Wall Settings
Photos
Custom Tabs

The Fan Page
Be Interesting
Listen to People
And Respond
It Is All About the Share
Ask Genuine Questions

facebook.com/facebook-widgets

Facebook Ads
Segment ads based on age, birthday, gender, and other demographic data
Most importantly: REGION BASED
Pay-per-click

Bonus: Importing that Email

How do you measure success?

Measurement
Fan Count
Tiny.Url (tracking links)
Coupon Code
Email Distribution
Sears
Phone Calls
Traffic to Website

Interactions
Interactions: total number of comments, wall posts, and likes
Interactions = viral marketing

Interactions Per Post
Interactions: average number of comments, wall posts and likes generated by each piece of content you post

Post Quality
Determined by the % of your fans that engage
Depends on how you compare to similar pages

Total Fans
Measures fans who unsubscribe (hiders)
Measure what you are doing right

Questions?

Connect With Me
Blog: http://www.kylelacy.com
Twitter: @kyleplacy
Email: kyle@getbrandswag.com
Phone: 1-765-610-5965

http://www.slideshare.net	19
http://globalzezinhocoimbra.zip.net	11
http://blog.uol.com.br	8

by Kyle Lacy on Mar 16, 2010