mindframecampaign.org
www.kylelacy.com @kyleplacy facebook.com/kyleplacy
 
1 Billion Tweets Sent a Week source: Twitter.com
182% increase in mobile users using Twitter source: Twitter.com
101M LinkedIn Members source: LinkedIn.com
40,000+ In Indianapolis source: LinkedIn.com
200M Mobile users on Facebook source: Gartner 2010
60% + Workforce Using  Social Media
6.5 Trillion SMS messages sent  in 2010 source: Informa telecoms and media
362,980 35-45 year olds living within 50 miles of Indianapolis
However... there is a problem with statistics and trends
 
 
We forget that the shift is to the individual
We want to challenge the classic ways of participation and organization.
There are actually few organizations that can support passionate employees – even if they say they want them. That’s becau...
 
Source : Insights Consulting
 
 
 
 
 
 
 
How do you gauge the appetite for risk & expectations?
 
 
 
 
 
 
“ When it comes to a social media strategy, like most companies, we’re building the building the bicycle  while we ride it...
2 Reasons to Use Digital Technology <ul><li>Social Collaboration </li></ul><ul><li>Thought Leadership </li></ul>
Social Collaboration
Driving Business Results <ul><li>Knowledge sharing </li></ul><ul><li>Collaboration </li></ul><ul><li>Speed & quality of pr...
Deloitte : D Street
Deloitte : D Street
Thought Leadership
 
 
 
 
 
 
The Tools
 
Twitter <ul><li>Over 200 million users </li></ul><ul><li>Average age of user is 35 </li></ul><ul><li>Distribution Network ...
 
 
 
 
 
LinkedIn <ul><li>Professional Facebook </li></ul><ul><li>Over 40,000 Professionals in Metro Indianapolis </li></ul><ul><li...
 
 
 
Facebook <ul><li>Community Development </li></ul><ul><li>Largest Social Network </li></ul><ul><li>Over 750 Million Users <...
 
YouTube <ul><li>Dynamic content (Video) </li></ul><ul><li>2 Billion Videos a Day </li></ul><ul><li>NBA has more subscriber...
 
 
The Blog <ul><li>The Center Point </li></ul><ul><li>Content Creation </li></ul>
 
 
 
 
 
 
Stories give us context and context helps us understand things
Stories inspire more people to  action
Networking Community Distribution Content Video Distribution
What Drives Engagement? <ul><li>Senior leaders who care </li></ul><ul><li>Manager’s feedback and dialogue </li></ul><ul><l...
Q&A
Connect With Me <ul><li>Blog:  http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Company: Mi...
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Employee Engagement Using Social Media

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Employee Engagement Using Social Media

  1. 3. mindframecampaign.org
  2. 4. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
  3. 6. 1 Billion Tweets Sent a Week source: Twitter.com
  4. 7. 182% increase in mobile users using Twitter source: Twitter.com
  5. 8. 101M LinkedIn Members source: LinkedIn.com
  6. 9. 40,000+ In Indianapolis source: LinkedIn.com
  7. 10. 200M Mobile users on Facebook source: Gartner 2010
  8. 11. 60% + Workforce Using Social Media
  9. 12. 6.5 Trillion SMS messages sent in 2010 source: Informa telecoms and media
  10. 13. 362,980 35-45 year olds living within 50 miles of Indianapolis
  11. 14. However... there is a problem with statistics and trends
  12. 17. We forget that the shift is to the individual
  13. 18. We want to challenge the classic ways of participation and organization.
  14. 19. There are actually few organizations that can support passionate employees – even if they say they want them. That’s because the original industrial revolution was designed to support productivity. – David Armano
  15. 21. Source : Insights Consulting
  16. 29. How do you gauge the appetite for risk & expectations?
  17. 36. “ When it comes to a social media strategy, like most companies, we’re building the building the bicycle while we ride it.” 3M
  18. 37. 2 Reasons to Use Digital Technology <ul><li>Social Collaboration </li></ul><ul><li>Thought Leadership </li></ul>
  19. 38. Social Collaboration
  20. 39. Driving Business Results <ul><li>Knowledge sharing </li></ul><ul><li>Collaboration </li></ul><ul><li>Speed & quality of problem solving </li></ul><ul><li>Innovation </li></ul><ul><li>Job satisfaction </li></ul><ul><li>Profitability </li></ul>
  21. 40. Deloitte : D Street
  22. 41. Deloitte : D Street
  23. 42. Thought Leadership
  24. 49. The Tools
  25. 51. Twitter <ul><li>Over 200 million users </li></ul><ul><li>Average age of user is 35 </li></ul><ul><li>Distribution Network </li></ul>
  26. 57. LinkedIn <ul><li>Professional Facebook </li></ul><ul><li>Over 40,000 Professionals in Metro Indianapolis </li></ul><ul><li>Over 100 million users </li></ul><ul><ul><li>Average Income : $140 </li></ul></ul>
  27. 61. Facebook <ul><li>Community Development </li></ul><ul><li>Largest Social Network </li></ul><ul><li>Over 750 Million Users </li></ul><ul><li>Collaboration </li></ul>
  28. 63. YouTube <ul><li>Dynamic content (Video) </li></ul><ul><li>2 Billion Videos a Day </li></ul><ul><li>NBA has more subscribers than any sports brand in the world </li></ul>
  29. 66. The Blog <ul><li>The Center Point </li></ul><ul><li>Content Creation </li></ul>
  30. 73. Stories give us context and context helps us understand things
  31. 74. Stories inspire more people to action
  32. 75. Networking Community Distribution Content Video Distribution
  33. 76. What Drives Engagement? <ul><li>Senior leaders who care </li></ul><ul><li>Manager’s feedback and dialogue </li></ul><ul><li>Frequent and authentic communication </li></ul><ul><li>A voice that matters </li></ul><ul><li>Learning and growth </li></ul><ul><li>Quality relationships </li></ul>
  34. 77. Q&A
  35. 78. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Company: MindFrameCampaign.org </li></ul><ul><li>Email: kyle@mindframecampaign. org </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>
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