Eight Technology Trends Disrupting Business in 2014

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Updated deck with new trends and perspectives. Including mobility, wearable technology, data analysis and collaborative consumption.

Updated deck with new trends and perspectives. Including mobility, wearable technology, data analysis and collaborative consumption.

More in: Technology , Business
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  • Email has survived more “guru”-predicted, near-death experiences than any other medium. The lesson, “_____ Is Dead” proclamations are foolish in a world fragmented by channels and devices. There’s more than enough room for everyone. This should calm some content marketing nerves who woke up to “Blogging Is Dead” headlines earlier this year. But it should also serve as a cautionary tale about beating a dead subject line. “_____ Is Dead” headlines are clearly provocative, linkbait. However, if you ride such waves too late or with a faulty premise, you run the risk of sending “rolling eye content” and losing your credibility. Don’t sacrifice accuracy for provocation.
  • Email has survived more “guru”-predicted, near-death experiences than any other medium. The lesson, “_____ Is Dead” proclamations are foolish in a world fragmented by channels and devices. There’s more than enough room for everyone. This should calm some content marketing nerves who woke up to “Blogging Is Dead” headlines earlier this year. But it should also serve as a cautionary tale about beating a dead subject line. “_____ Is Dead” headlines are clearly provocative, linkbait. However, if you ride such waves too late or with a faulty premise, you run the risk of sending “rolling eye content” and losing your credibility. Don’t sacrifice accuracy for provocation.
  • “Businesses need to be able to truly serve the individual.” Well said. Traditionally, marketer have targeted groups of customers; a select audience.Marketers are now shifting their focus to targeting individuals; the individuals that exist within a select audience.
  • emails are still desktop-oriented. They’re very long, use small text, and have a 5-column wide product grid.
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  • OK, last but not least: dataLet’s go back to what I said at the start of this chat: marketers used to target a select audience; now they need to shift their focus to target individuals within a select audience. Relevance is everything.
  • OK, last but not least: dataLet’s go back to what I said at the start of this chat: marketers used to target a select audience; now they need to shift their focus to target individuals within a select audience. Relevance is everything.
  • OK, last but not least: dataLet’s go back to what I said at the start of this chat: marketers used to target a select audience; now they need to shift their focus to target individuals within a select audience. Relevance is everything.
  • image server failed so no images were displayed.
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  • “Businesses need to be able to truly serve the individual.” Well said. Traditionally, marketer have targeted groups of customers; a select audience.Marketers are now shifting their focus to targeting individuals; the individuals that exist within a select audience.
  • “Businesses need to be able to truly serve the individual.” Well said. Traditionally, marketer have targeted groups of customers; a select audience.Marketers are now shifting their focus to targeting individuals; the individuals that exist within a select audience.
  • “Businesses need to be able to truly serve the individual.” Well said. Traditionally, marketer have targeted groups of customers; a select audience.Marketers are now shifting their focus to targeting individuals; the individuals that exist within a select audience.
  • “Businesses need to be able to truly serve the individual.” Well said. Traditionally, marketer have targeted groups of customers; a select audience.Marketers are now shifting their focus to targeting individuals; the individuals that exist within a select audience.

Transcript

  • 1. 100 Slides 45 Minutes
  • 2. 93% of U.S. online consumers are email subscribers, and receive at least one permission-based email each day. Channel Preference Survey, ExactTarget
  • 3. 75% of social media users say email is the best way for companies to communicate. Channel Preference Survey, ExactTarget
  • 4. 66% of U.S. consumers have made a purchase as a result of an offer received by email. Channel Preference Survey, ExactTarget
  • 5. 49% of consumers want a seamless shopping experience across all channels. Accenture
  • 6. 1 in 3 consumers use their mobile phone to research products in-store. Cisco Internet Business Group
  • 7. 48% of all emails sent are now opened and read on a mobile device. Return Path
  • 8. 63% of US consumers say they delete emails immediately if they are not optimized for mobile. Return Path
  • 9. 19 million unique people composed 263 million Tweets about live TV in Q2 2013 alone. SocialGuide / Nielsen
  • 10. 19 million unique people composed 263 million Tweets about live TV in Q2 2013 alone. 24%+ y/y for authors and 38%+ in tweet volume.
  • 11. 41% of consumers buy more from retailers who send personalized emails based on past buying behaviors. Return Path
  • 12. 15-25% increase in sales if the transactional message includes personalized product recommendations. iGoDigital