Email
Like
Liked ×
Save
Private Content
Embed
Loading embed code…
We have emailed the verification/download link to "".
Login to your email and click the link to download the file directly.

To request the link at a different email address, update it here. Close
Validation messages. Success message. Fail message.

Check your bulk/spam folders if you can't find our mail.
Loading

+ Follow

Growing Customer Engagement Using Social Media, Email, and Mobile

by Kyle Lacy on May 10, 2012

1,670 views

The changing world of social media, mobile, and email marketing in this concise presentation given at the Pittsburgh AMA chapter.

Accessibility

View text version

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

File a copyright complaint

3 Embeds 578

http://www.scoop.it	567
http://omarkattan.tumblr.com	10
http://pradtimes.com	1

Statistics

Likes: 4
Downloads: 55
Comments: 1
Embed Views: 578
Views on SlideShare: 1,092
Total Views: 1,670

1–1 of 1 previous next

EngiMedia at EngiMedia interessanti i contenuti e lo stile di presentazione. ' case study alla fine 11 months ago
Are you sure you want to

How many people watch mad men?Typical of a generation but a type of marketer at the time
How many people watch mad men?Typical of a generation but a type of marketer at the time
How many people watch mad men?Typical of a generation but a type of marketer at the time
Take any major sports team or major brand… Tom’s Shoes, Charity Water. There is no question where you achieve the ripple in the pond effect of “viral marketing”.. Somebody who has liked your company has shared your content OH HEY here is a company… I have no idea what they do.. I’m going to Like their page.. Spend copious amounts of time surfing. We like on Facebook… what we like in the real world. Facebook liking is a trailing indicator of a relationship not a leading indicator of a relationship
Recent study. Email continues to be highly viable as a promotional vehicle for brands. Especially in offers and discounts. If you would like to get messages from friends and family > social media. Which makes complete sense. Notice that SMS is also moving up the list.
Jason Miller at Pei Wei does a great job of innovating when it comes to mobile and social marketing. In October, he ran a cross-channel voting program for the “Diner Selects” initiativeAllowed consumers to vote in-store, online and on social networksHe saw a unique pattern of votes for text voters vs. social votersThe real-time-ness of the votes prompted more votes
Landing page for Caramel Chicken BOBO Offer sign-up and Email Subscription
Email sign-up form
Email sign-up form

4 Likes

mkl01 Tags the best presentacion 10 months ago
EngiMedia at EngiMedia Tags social case study 11 months ago
Erica Donaldson, Manager | Distribution Channels & Social Media at Deloitte Tags mobility shared brand email-marketing 1 year ago
Karen Hochberg, Strategic Marketing Manager at ONS:Edge 1 year ago

Growing Customer Engagement Using Social Media, Email, and Mobile Presentation Transcript

77%Prefer…Email forPromotional Msg ExactTarget SFF #14: The 2012 Channel Preference Survey

Growing Customer Engagement Using Social Media, Email, and Mobile

by Kyle Lacy on May 10, 2012

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 578

Statistics

Growing Customer Engagement Using Social Media, Email, and Mobile Presentation Transcript