Cpi Social Boot Camp
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Cpi Social Boot Camp

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Cpi Social Boot Camp Cpi Social Boot Camp Presentation Transcript

  • The Social CPI
  • www.kylelacy.com @kyleplacy
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  • Session 1 : The Strategy
    • Social Media Introduction
    • 7 Steps to Building an Online Relationship
    • Getting the Most Out of Social Media
    • 5 Ways to Combine Social with Traditional
    • Productivity in Social Media
  • Session 2 : The Tools
    • Explaining the Blog
    • What is this BookFace or Facebook?
    • Tweet away with Twitter
    • Are you Linked with LinkedIN?
    • Driving Leads through Twitter and Facebook
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  • Customers are people first.
  • And buyers second.
  • What do people thrive on?
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  • 44%
  • Why is integration important?
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  • The online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
    • Blogs
    • Social Networking
    • Wikis
    • Podcasts
    • Online Video
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  • The Transition of Marketing Communication
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  • How do we utilize the future of communication?
  • Customers are people first.
  • 7 Steps To Building Online Relationships
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  • be authentic
    • The Importance of Listening
    • Party It Up
    • Add Pictures
    • Geographically Based
    • Talk About What YOU do
    Be Authentic
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  • BREAK
  • MOST Getting the out of Social Media
  • Monitoring Objectives Strategy Technology
    • The Importance of Listening
    • Custom Reputation Management
    • Google Alerts
      • http://www.google.com/alerts
    Monitoring
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    • Establish the Rules
    • Why are you applying social media?
    Objectives
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    • Time Productivity
    • Management of Profiles
    • Where are you driving the user?
    • Content. Content. Content.
    Strategy
    • What technology are you using?
    • What technology are they using?
    • What technology are your employees using?
    Technology
  • What is a blog?
  • Injecting traditional content with social media
  • 5 Ways to Combine
  • Activity
  • 1. Social Media and Email
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  • Google Feedburner
  • Email Signature
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  • 2. Social Media and Events
  • Eventbrite
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  • 3. Marketing Research
  • 4. Traditional Networking
  • 5. Lead Generation
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  • BREAK
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    • Beware of the Addiction
    • Commit Yourself
    • 4-Touch Point Model
    • 4. Tools & Tips
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  • The Dreaded Facebook DING
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  • 4-TouchPoint Model
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  • Questions?
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    • Successful Habit
    • Time Management
    • Google Calendar
      • www.google.com/calendar
    Time Management
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    • Create separate folders
    • 2 Email Accounts
      • Brand Monitoring
      • Business Account
    • Check social media folders twice
    Organize the Email
  • www.Ping.fm www.twittermail.com www.idictate.com
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  • Lunch
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  • What is a blog?
  • What is a blog?
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  • A place to share stories and establish trust.
  • Insert picture of CPI Blog
    • Writing good content is key
      • Don’t think too hard. React.
      • Authenticity
    • Your unique perspective
    • Lists. Lists. Lists.
    • Make a Video
    • What do YOU do?
    • Connect with your target Audience
    Content! Content! Content!
    • Email to Contacts the news about the blog
    • Add URL to all communication mediums
      • Email
      • Business Card
      • Social Media Networks
      • Traditional Marketing
      • Press Release
    • Talk it Up!
    Launch Your Blog or Post
  • Activity
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  • Break
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  • What is Facebook?
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  • 5 Tips to Marketing on Facebook
  • #1: Your Profile
    • YOUR picture
    • Fill out the information to 100%
    • Feed in other networks
    • The power of the photo gallery
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  • #2: Client Connection
    • Encourage current and past clients to connect with you
    • Search for current and past clients using your email database
    • Marketing Material Integration
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  • #3: The FanPage
    • Do not invite everyone
    • Easy to blast messages
    • Update Your Wall Regularly
    • Use Secondary Pages to Segment
      • House Photos
      • Twitter
      • Events
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  • #3.5: More Fan Page
    • Community engagement
      • Little League
      • Farmer’s Market
      • Local Club or Golf Course
  • #5: Events
    • Upload Photos and videos of past showings
    • Invite Your Email Contacts
    • Encourage “Invite your friend link”
    • The Power of the Share
  • #6: Facebook Ads
    • Segment ads based on age, birthday, gender, and other demographic data
    • Most importantly: REGION BASED
    • Pay-per-click
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  • What is Twitter? http://www.twitter.com
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    • Micro-blogging service that enables its users to send and read other users’ updates known as tweets.
    • Cocktail
    • Party
  • 35-49 Represent 42% of Twitter Users
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  • Tweets
    • Text-based posts of up to 140 characters which are displayed on the user’s profile page and delivered to other users who have subscribed to them (followers)
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  • @
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  • RT
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  • #
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  • Tweet Up
  • Tiny.Url
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  • Profile
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  • Background
    • Give Additional Connection Points
    • Picture or Logo
    • Give a 140-160 Description of Yourself or Company
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  • Name – Bio - Web
    • Brief Keyword Rich Bio
    • Give a 140-160 Description of Yourself or Company
    • Location
    • Website
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  • Lists
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  • Email
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  • Search
  • http://search.twitter.com
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  • Friends Enemies
    • Start by following your friends
    • Watch the conversation and follow their friends
    • Follow industry leaders
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  • TweetDeck www.tweetdeck.com Desktop Application for Twitter Management
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  • Hootsuite www.hootsuite.com Web Based Application for Twitter Management
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      • A business oriented social networking site
      • Mainly used for professional networking and has over 48 million registered users in 170 industries
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  • #1a: Your Profile
    • Upload a GOOD Photo
    • 100% Completion
    • Use Email address as your last name
    • Keyword out your profile
    • Integrate! Link Your Blog
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  • #1b: Profile Show all your affiliations in your profile – your past companies, educational institutions, and activities
  • #2: Uploading Contacts
  • Current Contacts
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  • Past and Present Colleagues
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  • Classmates
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  • #3: Recommendations
    • Recommend first
    • Ask. Ask. Ask.
      • Use custom invite text
    • Actually do it.
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  • #4: Groups
    • Join Groups (not too many) and Participate.
    • Meet People Through Group Discussion
    • Ask Questions
    • Consider Creating Your Own Group
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  • #5a: Events
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  • #5b: Events
  • 4 Ways Events are Discovered
    • Activity of Connections attending event
    • Promotion through a Group
    • Sharing or Recommending the Event
    • Event Search
  • #6 Status Updates
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  • Attendance at The 2nd Annual Financial Planning Summit for Accountants was up 40%. Thanks to all who made it a success! 3 months ago 
  • 4 Ways Events are Discovered
    • Activity of Connections attending event
    • Promotion through a Group
    • Sharing or Recommending the Event
    • Event Search
  • #7 Applications
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  • Blog Link Reading List by Amazon Events Tweet
  • #8 Networking for a Job or a Lead
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  • #9 Search
  • Strategic Partners
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  • #10 Lead Generation
  • The power is in the introduction from your second degree
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  • http://www.facebook.com
  • #1 Where You At? Searching Based on Location
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  • #2 Talk to Me Like You Love Me Personal Messaging
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  • #3 Common Interest Group Domination
  • #4 Using Friend Lists
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  • #5 Sniping Competitor’s Fan Pages
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  • Bonus: Importing that Email
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  • Twitter
  • #1 Stalking with Twitter Search
  • http://search.twitter.com
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  • #2 Tracking Twitter Search
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  • #3 The Beauty of Twellowhood
  • http://www.twellowhood.com
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  • #4 List Them Up in Twitter
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  • #5 Using Google Alerts
  • http://www.google.com/alerts
  • What You Should Be Doing Tomorrow
    • Create Your Social Profiles
    • Setup lists on both Twitter and Facebook
    • Connect with Your Email Database (Facebook, Twitter, LinkedIN)
    • Add 10 people to each list
  • Connect With Me
    • Blog: http://www.kylelacy.com
    • Twitter: @kyleplacy
    • Email: kyle@getbrandswag.com
    • Phone: 1-765-610-5965