The Social CPI
www.kylelacy.com @kyleplacy
 
Session 1 : The Strategy <ul><li>Social Media Introduction </li></ul><ul><li>7 Steps to Building an Online Relationship </...
Session 2 : The Tools <ul><li>Explaining the Blog </li></ul><ul><li>What is this BookFace or Facebook? </li></ul><ul><li>T...
 
Customers are people first.
And buyers second.
What do people thrive on?
 
44%
Why is integration important?
 
 
The online technologies and practices that people use to share opinions, insights, experiences, and  perspectives with eac...
<ul><li>Blogs </li></ul><ul><li>Social Networking </li></ul><ul><li>Wikis </li></ul><ul><li>Podcasts </li></ul><ul><li>Onl...
 
 
The Transition of Marketing Communication
 
How do we utilize the future of communication?
Customers are people first.
7 Steps To Building Online Relationships
 
 
 
 
 
be authentic
<ul><li>The Importance of Listening </li></ul><ul><li>Party It Up </li></ul><ul><li>Add Pictures </li></ul><ul><li>Geograp...
 
BREAK
MOST Getting the out of Social Media
Monitoring Objectives Strategy Technology
<ul><li>The Importance of Listening </li></ul><ul><li>Custom Reputation Management </li></ul><ul><li>Google Alerts </li></...
 
<ul><li>Establish the Rules </li></ul><ul><li>Why are you applying social media? </li></ul>Objectives
 
<ul><li>Time Productivity </li></ul><ul><li>Management of Profiles </li></ul><ul><li>Where are you driving the user? </li>...
<ul><li>What technology are you using? </li></ul><ul><li>What technology are they using? </li></ul><ul><li>What technology...
What is a blog?
Injecting traditional  content with social media
5 Ways to Combine
Activity
1. Social Media and Email
 
 
Google Feedburner
Email Signature
 
2. Social Media and Events
Eventbrite
 
 
 
3. Marketing Research
4. Traditional Networking
5. Lead Generation
 
 
 
 
 
 
BREAK
 
<ul><li>Beware  of the Addiction </li></ul><ul><li>Commit Yourself </li></ul><ul><li>4-Touch Point Model </li></ul><ul><li...
 
 
The Dreaded Facebook DING
 
4-TouchPoint Model
 
 
Questions?
 
<ul><li>Successful Habit </li></ul><ul><li>Time Management </li></ul><ul><li>Google Calendar </li></ul><ul><ul><li>www.goo...
 
 
 
<ul><li>Create separate folders </li></ul><ul><li>2 Email Accounts </li></ul><ul><ul><li>Brand Monitoring </li></ul></ul><...
www.Ping.fm www.twittermail.com www.idictate.com
 
 
 
Lunch
 
What is a blog?
What is a blog?
 
A place to share stories and establish trust.
Insert picture of CPI Blog
<ul><li>Writing good content is key </li></ul><ul><ul><li>Don’t think too hard. React. </li></ul></ul><ul><ul><li>Authenti...
<ul><li>Email to Contacts the news about the blog </li></ul><ul><li>Add URL to all communication mediums </li></ul><ul><ul...
Activity
 
Break
 
What is Facebook?
 
 
5 Tips to Marketing on Facebook
#1: Your Profile <ul><li>YOUR picture </li></ul><ul><li>Fill out the information to 100% </li></ul><ul><li>Feed in other n...
 
 
#2: Client Connection <ul><li>Encourage current and past clients to connect with you </li></ul><ul><li>Search for current ...
 
#3: The FanPage <ul><li>Do not invite everyone </li></ul><ul><li>Easy to blast messages </li></ul><ul><li>Update Your Wall...
 
#3.5: More Fan Page <ul><li>Community engagement </li></ul><ul><ul><li>Little League </li></ul></ul><ul><ul><li>Farmer’s M...
#5: Events <ul><li>Upload Photos and videos of past showings </li></ul><ul><li>Invite Your Email Contacts </li></ul><ul><l...
#6: Facebook Ads <ul><li>Segment ads based on age, birthday, gender, and other demographic data </li></ul><ul><li>Most imp...
 
 
What is Twitter? http://www.twitter.com
 
<ul><li>Micro-blogging service that enables its users to send and read other users’ updates known as tweets. </li></ul>
<ul><li>Cocktail </li></ul><ul><li>Party </li></ul>
35-49 Represent 42% of Twitter Users
 
Tweets
<ul><li>Text-based posts of up to 140 characters which are displayed on the user’s profile page and delivered to other use...
 
@
 
RT
 
#
 
 
Tweet Up
Tiny.Url
 
Profile
 
Background <ul><li>Give Additional Connection Points </li></ul><ul><li>Picture or Logo </li></ul><ul><li>Give a 140-160 De...
 
Name – Bio - Web <ul><li>Brief Keyword Rich Bio </li></ul><ul><li>Give a 140-160 Description of Yourself or Company </li><...
 
Lists
 
 
 
 
Email
 
 
 
Search
http://search.twitter.com
 
 
 
 
 
 
Friends Enemies
<ul><li>Start by following your friends </li></ul><ul><li>Watch the conversation and follow their friends </li></ul><ul><l...
 
TweetDeck www.tweetdeck.com Desktop Application for Twitter Management
 
 
Hootsuite www.hootsuite.com Web Based Application for Twitter Management
 
 
 
 
 
 
 
 
<ul><ul><li>A business oriented social networking site </li></ul></ul><ul><ul><li>Mainly used for professional networking ...
 
#1a: Your Profile <ul><li>Upload a GOOD Photo </li></ul><ul><li>100% Completion  </li></ul><ul><li>Use Email address as yo...
 
#1b: Profile Show all your affiliations in your profile – your past companies, educational institutions, and activities
#2: Uploading Contacts
Current Contacts
 
 
 
 
 
 
Past and Present Colleagues
 
 
Classmates
 
#3: Recommendations <ul><li>Recommend first </li></ul><ul><li>Ask. Ask. Ask. </li></ul><ul><ul><li>Use custom invite text ...
 
 
#4: Groups <ul><li>Join Groups (not too many) and Participate.  </li></ul><ul><li>Meet People Through Group Discussion  </...
 
 
 
 
 
 
#5a: Events
 
 
 
#5b: Events
4 Ways Events are Discovered <ul><li>Activity of Connections attending event </li></ul><ul><li>Promotion through a Group <...
#6 Status Updates
 
 
Attendance at The 2nd Annual Financial Planning Summit for Accountants was up 40%. Thanks to all who made it a success! 3 ...
4 Ways Events are Discovered <ul><li>Activity of Connections attending event </li></ul><ul><li>Promotion through a Group <...
#7 Applications
 
Blog Link Reading List by Amazon Events Tweet
#8 Networking for a  Job or a Lead
 
 
 
 
#9 Search
Strategic Partners
 
 
 
#10 Lead Generation
The power is in the introduction from your second degree
 
 
 
 
http://www.facebook.com
#1 Where You At? Searching Based on Location
 
 
 
 
#2 Talk to Me Like You Love Me Personal Messaging
 
 
#3 Common Interest Group Domination
#4 Using Friend Lists
 
 
 
 
#5 Sniping Competitor’s Fan Pages
 
 
Bonus: Importing that Email
 
 
 
Twitter
#1 Stalking with Twitter Search
http://search.twitter.com
 
 
 
 
 
 
#2 Tracking Twitter Search
 
 
 
#3 The Beauty of Twellowhood
http://www.twellowhood.com
 
 
 
 
 
#4 List Them Up in Twitter
 
 
 
 
 
#5 Using Google Alerts
http://www.google.com/alerts
What You Should Be Doing Tomorrow <ul><li>Create Your Social Profiles </li></ul><ul><li>Setup lists on both Twitter and Fa...
Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@...
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Cpi Social Boot Camp

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Transcript of "Cpi Social Boot Camp"

  1. 1. The Social CPI
  2. 2. www.kylelacy.com @kyleplacy
  3. 4. Session 1 : The Strategy <ul><li>Social Media Introduction </li></ul><ul><li>7 Steps to Building an Online Relationship </li></ul><ul><li>Getting the Most Out of Social Media </li></ul><ul><li>5 Ways to Combine Social with Traditional </li></ul><ul><li>Productivity in Social Media </li></ul>
  4. 5. Session 2 : The Tools <ul><li>Explaining the Blog </li></ul><ul><li>What is this BookFace or Facebook? </li></ul><ul><li>Tweet away with Twitter </li></ul><ul><li>Are you Linked with LinkedIN? </li></ul><ul><li>Driving Leads through Twitter and Facebook </li></ul>
  5. 7. Customers are people first.
  6. 8. And buyers second.
  7. 9. What do people thrive on?
  8. 11. 44%
  9. 12. Why is integration important?
  10. 15. The online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
  11. 16. <ul><li>Blogs </li></ul><ul><li>Social Networking </li></ul><ul><li>Wikis </li></ul><ul><li>Podcasts </li></ul><ul><li>Online Video </li></ul>
  12. 19. The Transition of Marketing Communication
  13. 21. How do we utilize the future of communication?
  14. 22. Customers are people first.
  15. 23. 7 Steps To Building Online Relationships
  16. 29. be authentic
  17. 30. <ul><li>The Importance of Listening </li></ul><ul><li>Party It Up </li></ul><ul><li>Add Pictures </li></ul><ul><li>Geographically Based </li></ul><ul><li>Talk About What YOU do </li></ul>Be Authentic
  18. 32. BREAK
  19. 33. MOST Getting the out of Social Media
  20. 34. Monitoring Objectives Strategy Technology
  21. 35. <ul><li>The Importance of Listening </li></ul><ul><li>Custom Reputation Management </li></ul><ul><li>Google Alerts </li></ul><ul><ul><li>http://www.google.com/alerts </li></ul></ul>Monitoring
  22. 37. <ul><li>Establish the Rules </li></ul><ul><li>Why are you applying social media? </li></ul>Objectives
  23. 39. <ul><li>Time Productivity </li></ul><ul><li>Management of Profiles </li></ul><ul><li>Where are you driving the user? </li></ul><ul><li>Content. Content. Content. </li></ul>Strategy
  24. 40. <ul><li>What technology are you using? </li></ul><ul><li>What technology are they using? </li></ul><ul><li>What technology are your employees using? </li></ul>Technology
  25. 41. What is a blog?
  26. 42. Injecting traditional content with social media
  27. 43. 5 Ways to Combine
  28. 44. Activity
  29. 45. 1. Social Media and Email
  30. 48. Google Feedburner
  31. 49. Email Signature
  32. 51. 2. Social Media and Events
  33. 52. Eventbrite
  34. 56. 3. Marketing Research
  35. 57. 4. Traditional Networking
  36. 58. 5. Lead Generation
  37. 65. BREAK
  38. 67. <ul><li>Beware of the Addiction </li></ul><ul><li>Commit Yourself </li></ul><ul><li>4-Touch Point Model </li></ul><ul><li>4. Tools & Tips </li></ul>
  39. 70. The Dreaded Facebook DING
  40. 72. 4-TouchPoint Model
  41. 75. Questions?
  42. 77. <ul><li>Successful Habit </li></ul><ul><li>Time Management </li></ul><ul><li>Google Calendar </li></ul><ul><ul><li>www.google.com/calendar </li></ul></ul>Time Management
  43. 81. <ul><li>Create separate folders </li></ul><ul><li>2 Email Accounts </li></ul><ul><ul><li>Brand Monitoring </li></ul></ul><ul><ul><li>Business Account </li></ul></ul><ul><li>Check social media folders twice </li></ul>Organize the Email
  44. 82. www.Ping.fm www.twittermail.com www.idictate.com
  45. 86. Lunch
  46. 88. What is a blog?
  47. 89. What is a blog?
  48. 91. A place to share stories and establish trust.
  49. 92. Insert picture of CPI Blog
  50. 93. <ul><li>Writing good content is key </li></ul><ul><ul><li>Don’t think too hard. React. </li></ul></ul><ul><ul><li>Authenticity </li></ul></ul><ul><li>Your unique perspective </li></ul><ul><li>Lists. Lists. Lists. </li></ul><ul><li>Make a Video </li></ul><ul><li>What do YOU do? </li></ul><ul><li>Connect with your target Audience </li></ul>Content! Content! Content!
  51. 94. <ul><li>Email to Contacts the news about the blog </li></ul><ul><li>Add URL to all communication mediums </li></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Business Card </li></ul></ul><ul><ul><li>Social Media Networks </li></ul></ul><ul><ul><li>Traditional Marketing </li></ul></ul><ul><ul><li>Press Release </li></ul></ul><ul><li>Talk it Up! </li></ul>Launch Your Blog or Post
  52. 95. Activity
  53. 97. Break
  54. 99. What is Facebook?
  55. 102. 5 Tips to Marketing on Facebook
  56. 103. #1: Your Profile <ul><li>YOUR picture </li></ul><ul><li>Fill out the information to 100% </li></ul><ul><li>Feed in other networks </li></ul><ul><li>The power of the photo gallery </li></ul>
  57. 106. #2: Client Connection <ul><li>Encourage current and past clients to connect with you </li></ul><ul><li>Search for current and past clients using your email database </li></ul><ul><li>Marketing Material Integration </li></ul>
  58. 108. #3: The FanPage <ul><li>Do not invite everyone </li></ul><ul><li>Easy to blast messages </li></ul><ul><li>Update Your Wall Regularly </li></ul><ul><li>Use Secondary Pages to Segment </li></ul><ul><ul><li>House Photos </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Events </li></ul></ul>
  59. 110. #3.5: More Fan Page <ul><li>Community engagement </li></ul><ul><ul><li>Little League </li></ul></ul><ul><ul><li>Farmer’s Market </li></ul></ul><ul><ul><li>Local Club or Golf Course </li></ul></ul>
  60. 111. #5: Events <ul><li>Upload Photos and videos of past showings </li></ul><ul><li>Invite Your Email Contacts </li></ul><ul><li>Encourage “Invite your friend link” </li></ul><ul><li>The Power of the Share </li></ul>
  61. 112. #6: Facebook Ads <ul><li>Segment ads based on age, birthday, gender, and other demographic data </li></ul><ul><li>Most importantly: REGION BASED </li></ul><ul><li>Pay-per-click </li></ul>
  62. 115. What is Twitter? http://www.twitter.com
  63. 117. <ul><li>Micro-blogging service that enables its users to send and read other users’ updates known as tweets. </li></ul>
  64. 118. <ul><li>Cocktail </li></ul><ul><li>Party </li></ul>
  65. 119. 35-49 Represent 42% of Twitter Users
  66. 121. Tweets
  67. 122. <ul><li>Text-based posts of up to 140 characters which are displayed on the user’s profile page and delivered to other users who have subscribed to them (followers) </li></ul>
  68. 124. @
  69. 126. RT
  70. 128. #
  71. 131. Tweet Up
  72. 132. Tiny.Url
  73. 134. Profile
  74. 136. Background <ul><li>Give Additional Connection Points </li></ul><ul><li>Picture or Logo </li></ul><ul><li>Give a 140-160 Description of Yourself or Company </li></ul>
  75. 138. Name – Bio - Web <ul><li>Brief Keyword Rich Bio </li></ul><ul><li>Give a 140-160 Description of Yourself or Company </li></ul><ul><li>Location </li></ul><ul><li>Website </li></ul>
  76. 140. Lists
  77. 145. Email
  78. 149. Search
  79. 150. http://search.twitter.com
  80. 157. Friends Enemies
  81. 158. <ul><li>Start by following your friends </li></ul><ul><li>Watch the conversation and follow their friends </li></ul><ul><li>Follow industry leaders </li></ul>
  82. 160. TweetDeck www.tweetdeck.com Desktop Application for Twitter Management
  83. 163. Hootsuite www.hootsuite.com Web Based Application for Twitter Management
  84. 172. <ul><ul><li>A business oriented social networking site </li></ul></ul><ul><ul><li>Mainly used for professional networking and has over 48 million registered users in 170 industries </li></ul></ul>
  85. 174. #1a: Your Profile <ul><li>Upload a GOOD Photo </li></ul><ul><li>100% Completion </li></ul><ul><li>Use Email address as your last name </li></ul><ul><li>Keyword out your profile </li></ul><ul><li>Integrate! Link Your Blog </li></ul>
  86. 176. #1b: Profile Show all your affiliations in your profile – your past companies, educational institutions, and activities
  87. 177. #2: Uploading Contacts
  88. 178. Current Contacts
  89. 185. Past and Present Colleagues
  90. 188. Classmates
  91. 190. #3: Recommendations <ul><li>Recommend first </li></ul><ul><li>Ask. Ask. Ask. </li></ul><ul><ul><li>Use custom invite text </li></ul></ul><ul><li>Actually do it. </li></ul>
  92. 193. #4: Groups <ul><li>Join Groups (not too many) and Participate. </li></ul><ul><li>Meet People Through Group Discussion </li></ul><ul><li>Ask Questions </li></ul><ul><li>Consider Creating Your Own Group </li></ul>
  93. 200. #5a: Events
  94. 204. #5b: Events
  95. 205. 4 Ways Events are Discovered <ul><li>Activity of Connections attending event </li></ul><ul><li>Promotion through a Group </li></ul><ul><li>Sharing or Recommending the Event </li></ul><ul><li>Event Search </li></ul>
  96. 206. #6 Status Updates
  97. 209. Attendance at The 2nd Annual Financial Planning Summit for Accountants was up 40%. Thanks to all who made it a success! 3 months ago 
  98. 210. 4 Ways Events are Discovered <ul><li>Activity of Connections attending event </li></ul><ul><li>Promotion through a Group </li></ul><ul><li>Sharing or Recommending the Event </li></ul><ul><li>Event Search </li></ul>
  99. 211. #7 Applications
  100. 213. Blog Link Reading List by Amazon Events Tweet
  101. 214. #8 Networking for a Job or a Lead
  102. 219. #9 Search
  103. 220. Strategic Partners
  104. 224. #10 Lead Generation
  105. 225. The power is in the introduction from your second degree
  106. 230. http://www.facebook.com
  107. 231. #1 Where You At? Searching Based on Location
  108. 236. #2 Talk to Me Like You Love Me Personal Messaging
  109. 239. #3 Common Interest Group Domination
  110. 240. #4 Using Friend Lists
  111. 245. #5 Sniping Competitor’s Fan Pages
  112. 248. Bonus: Importing that Email
  113. 252. Twitter
  114. 253. #1 Stalking with Twitter Search
  115. 254. http://search.twitter.com
  116. 261. #2 Tracking Twitter Search
  117. 265. #3 The Beauty of Twellowhood
  118. 266. http://www.twellowhood.com
  119. 272. #4 List Them Up in Twitter
  120. 278. #5 Using Google Alerts
  121. 279. http://www.google.com/alerts
  122. 280. What You Should Be Doing Tomorrow <ul><li>Create Your Social Profiles </li></ul><ul><li>Setup lists on both Twitter and Facebook </li></ul><ul><li>Connect with Your Email Database (Facebook, Twitter, LinkedIN) </li></ul><ul><li>Add 10 people to each list </li></ul>
  123. 281. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@getbrandswag.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>
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