Cpi Social Boot Camp

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Cpi Social Boot Camp

  1. The Social CPI
  2. www.kylelacy.com @kyleplacy
  3.  
  4. Session 1 : The Strategy <ul><li>Social Media Introduction </li></ul><ul><li>7 Steps to Building an Online Relationship </li></ul><ul><li>Getting the Most Out of Social Media </li></ul><ul><li>5 Ways to Combine Social with Traditional </li></ul><ul><li>Productivity in Social Media </li></ul>
  5. Session 2 : The Tools <ul><li>Explaining the Blog </li></ul><ul><li>What is this BookFace or Facebook? </li></ul><ul><li>Tweet away with Twitter </li></ul><ul><li>Are you Linked with LinkedIN? </li></ul><ul><li>Driving Leads through Twitter and Facebook </li></ul>
  6.  
  7. Customers are people first.
  8. And buyers second.
  9. What do people thrive on?
  10.  
  11. 44%
  12. Why is integration important?
  13.  
  14.  
  15. The online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
  16. <ul><li>Blogs </li></ul><ul><li>Social Networking </li></ul><ul><li>Wikis </li></ul><ul><li>Podcasts </li></ul><ul><li>Online Video </li></ul>
  17.  
  18.  
  19. The Transition of Marketing Communication
  20.  
  21. How do we utilize the future of communication?
  22. Customers are people first.
  23. 7 Steps To Building Online Relationships
  24.  
  25.  
  26.  
  27.  
  28.  
  29. be authentic
  30. <ul><li>The Importance of Listening </li></ul><ul><li>Party It Up </li></ul><ul><li>Add Pictures </li></ul><ul><li>Geographically Based </li></ul><ul><li>Talk About What YOU do </li></ul>Be Authentic
  31.  
  32. BREAK
  33. MOST Getting the out of Social Media
  34. Monitoring Objectives Strategy Technology
  35. <ul><li>The Importance of Listening </li></ul><ul><li>Custom Reputation Management </li></ul><ul><li>Google Alerts </li></ul><ul><ul><li>http://www.google.com/alerts </li></ul></ul>Monitoring
  36.  
  37. <ul><li>Establish the Rules </li></ul><ul><li>Why are you applying social media? </li></ul>Objectives
  38.  
  39. <ul><li>Time Productivity </li></ul><ul><li>Management of Profiles </li></ul><ul><li>Where are you driving the user? </li></ul><ul><li>Content. Content. Content. </li></ul>Strategy
  40. <ul><li>What technology are you using? </li></ul><ul><li>What technology are they using? </li></ul><ul><li>What technology are your employees using? </li></ul>Technology
  41. What is a blog?
  42. Injecting traditional content with social media
  43. 5 Ways to Combine
  44. Activity
  45. 1. Social Media and Email
  46.  
  47.  
  48. Google Feedburner
  49. Email Signature
  50.  
  51. 2. Social Media and Events
  52. Eventbrite
  53.  
  54.  
  55.  
  56. 3. Marketing Research
  57. 4. Traditional Networking
  58. 5. Lead Generation
  59.  
  60.  
  61.  
  62.  
  63.  
  64.  
  65. BREAK
  66.  
  67. <ul><li>Beware of the Addiction </li></ul><ul><li>Commit Yourself </li></ul><ul><li>4-Touch Point Model </li></ul><ul><li>4. Tools & Tips </li></ul>
  68.  
  69.  
  70. The Dreaded Facebook DING
  71.  
  72. 4-TouchPoint Model
  73.  
  74.  
  75. Questions?
  76.  
  77. <ul><li>Successful Habit </li></ul><ul><li>Time Management </li></ul><ul><li>Google Calendar </li></ul><ul><ul><li>www.google.com/calendar </li></ul></ul>Time Management
  78.  
  79.  
  80.  
  81. <ul><li>Create separate folders </li></ul><ul><li>2 Email Accounts </li></ul><ul><ul><li>Brand Monitoring </li></ul></ul><ul><ul><li>Business Account </li></ul></ul><ul><li>Check social media folders twice </li></ul>Organize the Email
  82. www.Ping.fm www.twittermail.com www.idictate.com
  83.  
  84.  
  85.  
  86. Lunch
  87.  
  88. What is a blog?
  89. What is a blog?
  90.  
  91. A place to share stories and establish trust.
  92. Insert picture of CPI Blog
  93. <ul><li>Writing good content is key </li></ul><ul><ul><li>Don’t think too hard. React. </li></ul></ul><ul><ul><li>Authenticity </li></ul></ul><ul><li>Your unique perspective </li></ul><ul><li>Lists. Lists. Lists. </li></ul><ul><li>Make a Video </li></ul><ul><li>What do YOU do? </li></ul><ul><li>Connect with your target Audience </li></ul>Content! Content! Content!
  94. <ul><li>Email to Contacts the news about the blog </li></ul><ul><li>Add URL to all communication mediums </li></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Business Card </li></ul></ul><ul><ul><li>Social Media Networks </li></ul></ul><ul><ul><li>Traditional Marketing </li></ul></ul><ul><ul><li>Press Release </li></ul></ul><ul><li>Talk it Up! </li></ul>Launch Your Blog or Post
  95. Activity
  96.  
  97. Break
  98.  
  99. What is Facebook?
  100.  
  101.  
  102. 5 Tips to Marketing on Facebook
  103. #1: Your Profile <ul><li>YOUR picture </li></ul><ul><li>Fill out the information to 100% </li></ul><ul><li>Feed in other networks </li></ul><ul><li>The power of the photo gallery </li></ul>
  104.  
  105.  
  106. #2: Client Connection <ul><li>Encourage current and past clients to connect with you </li></ul><ul><li>Search for current and past clients using your email database </li></ul><ul><li>Marketing Material Integration </li></ul>
  107.  
  108. #3: The FanPage <ul><li>Do not invite everyone </li></ul><ul><li>Easy to blast messages </li></ul><ul><li>Update Your Wall Regularly </li></ul><ul><li>Use Secondary Pages to Segment </li></ul><ul><ul><li>House Photos </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Events </li></ul></ul>
  109.  
  110. #3.5: More Fan Page <ul><li>Community engagement </li></ul><ul><ul><li>Little League </li></ul></ul><ul><ul><li>Farmer’s Market </li></ul></ul><ul><ul><li>Local Club or Golf Course </li></ul></ul>
  111. #5: Events <ul><li>Upload Photos and videos of past showings </li></ul><ul><li>Invite Your Email Contacts </li></ul><ul><li>Encourage “Invite your friend link” </li></ul><ul><li>The Power of the Share </li></ul>
  112. #6: Facebook Ads <ul><li>Segment ads based on age, birthday, gender, and other demographic data </li></ul><ul><li>Most importantly: REGION BASED </li></ul><ul><li>Pay-per-click </li></ul>
  113.  
  114.  
  115. What is Twitter? http://www.twitter.com
  116.  
  117. <ul><li>Micro-blogging service that enables its users to send and read other users’ updates known as tweets. </li></ul>
  118. <ul><li>Cocktail </li></ul><ul><li>Party </li></ul>
  119. 35-49 Represent 42% of Twitter Users
  120.  
  121. Tweets
  122. <ul><li>Text-based posts of up to 140 characters which are displayed on the user’s profile page and delivered to other users who have subscribed to them (followers) </li></ul>
  123.  
  124. @
  125.  
  126. RT
  127.  
  128. #
  129.  
  130.  
  131. Tweet Up
  132. Tiny.Url
  133.  
  134. Profile
  135.  
  136. Background <ul><li>Give Additional Connection Points </li></ul><ul><li>Picture or Logo </li></ul><ul><li>Give a 140-160 Description of Yourself or Company </li></ul>
  137.  
  138. Name – Bio - Web <ul><li>Brief Keyword Rich Bio </li></ul><ul><li>Give a 140-160 Description of Yourself or Company </li></ul><ul><li>Location </li></ul><ul><li>Website </li></ul>
  139.  
  140. Lists
  141.  
  142.  
  143.  
  144.  
  145. Email
  146.  
  147.  
  148.  
  149. Search
  150. http://search.twitter.com
  151.  
  152.  
  153.  
  154.  
  155.  
  156.  
  157. Friends Enemies
  158. <ul><li>Start by following your friends </li></ul><ul><li>Watch the conversation and follow their friends </li></ul><ul><li>Follow industry leaders </li></ul>
  159.  
  160. TweetDeck www.tweetdeck.com Desktop Application for Twitter Management
  161.  
  162.  
  163. Hootsuite www.hootsuite.com Web Based Application for Twitter Management
  164.  
  165.  
  166.  
  167.  
  168.  
  169.  
  170.  
  171.  
  172. <ul><ul><li>A business oriented social networking site </li></ul></ul><ul><ul><li>Mainly used for professional networking and has over 48 million registered users in 170 industries </li></ul></ul>
  173.  
  174. #1a: Your Profile <ul><li>Upload a GOOD Photo </li></ul><ul><li>100% Completion </li></ul><ul><li>Use Email address as your last name </li></ul><ul><li>Keyword out your profile </li></ul><ul><li>Integrate! Link Your Blog </li></ul>
  175.  
  176. #1b: Profile Show all your affiliations in your profile – your past companies, educational institutions, and activities
  177. #2: Uploading Contacts
  178. Current Contacts
  179.  
  180.  
  181.  
  182.  
  183.  
  184.  
  185. Past and Present Colleagues
  186.  
  187.  
  188. Classmates
  189.  
  190. #3: Recommendations <ul><li>Recommend first </li></ul><ul><li>Ask. Ask. Ask. </li></ul><ul><ul><li>Use custom invite text </li></ul></ul><ul><li>Actually do it. </li></ul>
  191.  
  192.  
  193. #4: Groups <ul><li>Join Groups (not too many) and Participate. </li></ul><ul><li>Meet People Through Group Discussion </li></ul><ul><li>Ask Questions </li></ul><ul><li>Consider Creating Your Own Group </li></ul>
  194.  
  195.  
  196.  
  197.  
  198.  
  199.  
  200. #5a: Events
  201.  
  202.  
  203.  
  204. #5b: Events
  205. 4 Ways Events are Discovered <ul><li>Activity of Connections attending event </li></ul><ul><li>Promotion through a Group </li></ul><ul><li>Sharing or Recommending the Event </li></ul><ul><li>Event Search </li></ul>
  206. #6 Status Updates
  207.  
  208.  
  209. Attendance at The 2nd Annual Financial Planning Summit for Accountants was up 40%. Thanks to all who made it a success! 3 months ago 
  210. 4 Ways Events are Discovered <ul><li>Activity of Connections attending event </li></ul><ul><li>Promotion through a Group </li></ul><ul><li>Sharing or Recommending the Event </li></ul><ul><li>Event Search </li></ul>
  211. #7 Applications
  212.  
  213. Blog Link Reading List by Amazon Events Tweet
  214. #8 Networking for a Job or a Lead
  215.  
  216.  
  217.  
  218.  
  219. #9 Search
  220. Strategic Partners
  221.  
  222.  
  223.  
  224. #10 Lead Generation
  225. The power is in the introduction from your second degree
  226.  
  227.  
  228.  
  229.  
  230. http://www.facebook.com
  231. #1 Where You At? Searching Based on Location
  232.  
  233.  
  234.  
  235.  
  236. #2 Talk to Me Like You Love Me Personal Messaging
  237.  
  238.  
  239. #3 Common Interest Group Domination
  240. #4 Using Friend Lists
  241.  
  242.  
  243.  
  244.  
  245. #5 Sniping Competitor’s Fan Pages
  246.  
  247.  
  248. Bonus: Importing that Email
  249.  
  250.  
  251.  
  252. Twitter
  253. #1 Stalking with Twitter Search
  254. http://search.twitter.com
  255.  
  256.  
  257.  
  258.  
  259.  
  260.  
  261. #2 Tracking Twitter Search
  262.  
  263.  
  264.  
  265. #3 The Beauty of Twellowhood
  266. http://www.twellowhood.com
  267.  
  268.  
  269.  
  270.  
  271.  
  272. #4 List Them Up in Twitter
  273.  
  274.  
  275.  
  276.  
  277.  
  278. #5 Using Google Alerts
  279. http://www.google.com/alerts
  280. What You Should Be Doing Tomorrow <ul><li>Create Your Social Profiles </li></ul><ul><li>Setup lists on both Twitter and Facebook </li></ul><ul><li>Connect with Your Email Database (Facebook, Twitter, LinkedIN) </li></ul><ul><li>Add 10 people to each list </li></ul>
  281. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@getbrandswag.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>

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