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Certa Pro Social Boot Camp

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Kyle Lacy
Kyle Lacy

Social media bootcamp presentation

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The Social CertaPro
www.kylelacy.com @kyleplacy facebook.com/kyleplacy
 
 
Session 1 : The Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Session 2 : The Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
What do people thrive on?
 
 
4 Ways Technology is Changing Communication
 
Borders no longer exist
Language is Secondary
“ It’s easy to imagine a not-too-distant future in which automatic translation will allow two people in the world to message one another in real time, each experiencing the chat in his or her tongue.” -Vint Cerf VP of Google
 
 
 
 
 
 
 
Content
 
 
The online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
The Transition of Marketing Communication
 
 
 
 
 
Activity
How do we utilize the future of communication?
 
7 Steps To Building Online Relationships
 
 
 
 
 
be authentic
[object Object],[object Object],[object Object],[object Object],[object Object],Be Authentic
 
Break
MOST Getting the out of Social Media
Monitoring Objectives Strategy Tools
[object Object],[object Object],[object Object],[object Object],Monitoring
 
[object Object],[object Object],Objectives
[object Object],[object Object],[object Object],[object Object],Strategy
[object Object],[object Object],[object Object],[object Object],Tools
5 Ways to Combine
1. Marketing Research
2. Traditional Networking
3. Integration
4. Brand Awareness
5. Lead Generation
blogsearch.google.com
 
 
 
 
 
 
Break
 
 
Gary V Video
 
 
 
The Dreaded Facebook DING
 
 
 
 
[object Object],[object Object],[object Object],[object Object],Time Management
 
[object Object],[object Object],[object Object],[object Object],[object Object],Organize the Email
 
 
 
 
 
 
[object Object],[object Object],[object Object]
 
 
 
Lunch
 
What is a blog?
A place to share stories and establish trust.
What is a blog?
www.wordpress.com
 
 
8 Tips to B2B Blogging
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content! Content! Content!
Activity
Write out 5 blog post titles and who would read the post.
 
 
[object Object],[object Object]
 
#1a: Your Profile ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
#1b: Profile Show all your affiliations in your profile – your past companies, educational institutions, and activities
 
#2: Uploading Contacts
Current Contacts
 
 
 
 
 
 
Past and Present Colleagues
 
 
Classmates
 
 
#3: Recommendations ,[object Object],[object Object],[object Object],[object Object]
 
 
#4: Groups ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
#5a: Events
 
 
 
 
 
 
#5b: Events
4 Ways Events are Discovered ,[object Object],[object Object],[object Object],[object Object]
#6 Status Updates
 
Attendance at The 2nd Annual Financial Planning Summit for Accountants was up 40%. Thanks to all who made it a success! 3 months ago 
#7 Applications
 
Blog Link Reading List by Amazon Events Tweet
#8 Networking for a Lead or Strategic Partnership
Lead Generation and Introductions
 
 
 
 
Strategic Partners
 
#9 Utilizing Answers
 
#10 Connect.Connect.Connect
Break
 
http://www.facebook.com
What is Facebook?
 
 
 
5 Tips to Marketing on Facebook
#1: Your Profile ,[object Object],[object Object],[object Object],[object Object]
 
#2: Client Connection ,[object Object],[object Object],[object Object]
 
 
 
 
 
#3: The FanPage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#4: More Fan Page ,[object Object],[object Object],[object Object],[object Object]
#5: Facebook Ads ,[object Object],[object Object],[object Object]
 
Break
 
What is Twitter? http://www.twitter.com
[object Object]
[object Object],[object Object]
35-49 Represent 42% of Twitter Users
 
Tweets
[object Object]
 
@
 
RT
 
DM
Profile
 
 
Background ,[object Object],[object Object],[object Object]
 
Tiny.Url
http://bit.ly
 
#
 
 
Tweet Up
Eventbrite.com
 
 
 
 
Email
 
 
 
Search
http://search.twitter.com
 
 
 
 
 
 
Friends Enemies
[object Object],[object Object],[object Object]
Hootsuite www.hootsuite.com Web Based Application for Social Media Management
 
http://www.facebook.com
Where You At? Searching Based on Location
 
 
 
 
Talk to Me Like You Love Me Personal Messaging
 
 
Common Interest Group Domination
Using Friend Lists
 
 
 
 
#5 Sniping Competitor’s Fan Pages
 
 
Bonus: Importing that Email
 
 
 
The Beauty of Twellowhood
http://www.twellowhood.com
 
 
 
 
 
What You Should Be Doing Tomorrow ,[object Object],[object Object],[object Object],[object Object]
Connect With Me ,[object Object],[object Object],[object Object],[object Object]

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