Certa Pro Social Boot Camp

2,434 views

Published on

Social media bootcamp presentation

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,434
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Certa Pro Social Boot Camp

  1. The Social CertaPro
  2. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
  3.  
  4.  
  5. Session 1 : The Strategy <ul><li>Social Media Introduction </li></ul><ul><li>7 Steps to Building an Online Relationship </li></ul><ul><li>Getting the Most Out of Social Media </li></ul><ul><li>5 Ways to Combine Social with Traditional </li></ul><ul><li>Productivity in Social Media </li></ul>
  6. Session 2 : The Tools <ul><li>Explaining the Blog </li></ul><ul><li>What is this BookFace or Facebook? </li></ul><ul><li>Tweet away with Twitter </li></ul><ul><li>Are you Linked with LinkedIN? </li></ul><ul><li>Driving Leads through Social Media </li></ul>
  7.  
  8.  
  9. What do people thrive on?
  10.  
  11.  
  12. 4 Ways Technology is Changing Communication
  13.  
  14. Borders no longer exist
  15. Language is Secondary
  16. “ It’s easy to imagine a not-too-distant future in which automatic translation will allow two people in the world to message one another in real time, each experiencing the chat in his or her tongue.” -Vint Cerf VP of Google
  17.  
  18.  
  19.  
  20.  
  21.  
  22.  
  23.  
  24. Content
  25.  
  26.  
  27. The online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
  28. <ul><li>Blogs </li></ul><ul><li>Social Networking </li></ul><ul><li>Wikis </li></ul><ul><li>Podcasts </li></ul><ul><li>Online Video </li></ul>
  29.  
  30.  
  31.  
  32.  
  33. The Transition of Marketing Communication
  34.  
  35.  
  36.  
  37.  
  38.  
  39. Activity
  40. How do we utilize the future of communication?
  41.  
  42. 7 Steps To Building Online Relationships
  43.  
  44.  
  45.  
  46.  
  47.  
  48. be authentic
  49. <ul><li>The Importance of Listening </li></ul><ul><li>Party It Up </li></ul><ul><li>Add Pictures </li></ul><ul><li>Geographically Based </li></ul><ul><li>Talk About What YOU do </li></ul>Be Authentic
  50.  
  51. Break
  52. MOST Getting the out of Social Media
  53. Monitoring Objectives Strategy Tools
  54. <ul><li>The Importance of Listening </li></ul><ul><li>Custom Reputation Management </li></ul><ul><li>Google Alerts </li></ul><ul><ul><li>http://www.google.com/alerts </li></ul></ul>Monitoring
  55.  
  56. <ul><li>Establish the Rules </li></ul><ul><li>Why are you applying social media? </li></ul>Objectives
  57. <ul><li>Time Productivity </li></ul><ul><li>Management of Profiles </li></ul><ul><li>Where are you driving the user? </li></ul><ul><li>Content. Content. Content. </li></ul>Strategy
  58. <ul><li>What technology are you using? </li></ul><ul><li>What technology are they using? </li></ul><ul><li>What technology are your employees using? </li></ul><ul><li>What is going to make you the most productive? </li></ul>Tools
  59. 5 Ways to Combine
  60. 1. Marketing Research
  61. 2. Traditional Networking
  62. 3. Integration
  63. 4. Brand Awareness
  64. 5. Lead Generation
  65. blogsearch.google.com
  66.  
  67.  
  68.  
  69.  
  70.  
  71.  
  72. Break
  73.  
  74.  
  75. Gary V Video
  76.  
  77.  
  78.  
  79. The Dreaded Facebook DING
  80.  
  81.  
  82.  
  83.  
  84. <ul><li>Successful Habit </li></ul><ul><li>Time Management </li></ul><ul><li>Google Calendar </li></ul><ul><ul><li>www.google.com/calendar </li></ul></ul>Time Management
  85.  
  86. <ul><li>Create separate folders </li></ul><ul><li>2 Email Accounts </li></ul><ul><ul><li>Brand Monitoring </li></ul></ul><ul><ul><li>Business Account </li></ul></ul><ul><li>Check social media folders twice </li></ul>Organize the Email
  87.  
  88.  
  89.  
  90.  
  91.  
  92.  
  93. <ul><li>Capture everything with your voice </li></ul><ul><li>Text and email hands free </li></ul><ul><li>Send messages to social networks </li></ul>
  94.  
  95.  
  96.  
  97. Lunch
  98.  
  99. What is a blog?
  100. A place to share stories and establish trust.
  101. What is a blog?
  102. www.wordpress.com
  103.  
  104.  
  105. 8 Tips to B2B Blogging
  106. <ul><li>Tell Stories </li></ul><ul><li>Incorporate Humor </li></ul><ul><li>Guest Posts from Clients </li></ul><ul><li>Lists. Lists. Lists. </li></ul><ul><li>Make a Video </li></ul><ul><li>Don’t blatantly promote yourself </li></ul><ul><li>Be Authentic </li></ul><ul><li>Stay Focused </li></ul>Content! Content! Content!
  107. Activity
  108. Write out 5 blog post titles and who would read the post.
  109.  
  110.  
  111. <ul><ul><li>A business oriented social networking site </li></ul></ul><ul><ul><li>Mainly used for professional networking and has over 48 million registered users in 170 industries </li></ul></ul>
  112.  
  113. #1a: Your Profile <ul><li>Upload a GOOD Photo </li></ul><ul><li>100% Completion </li></ul><ul><li>Use Email address as your last name </li></ul><ul><li>Keyword out your profile </li></ul><ul><li>Integrate! Link Your Blog </li></ul>
  114.  
  115. #1b: Profile Show all your affiliations in your profile – your past companies, educational institutions, and activities
  116.  
  117. #2: Uploading Contacts
  118. Current Contacts
  119.  
  120.  
  121.  
  122.  
  123.  
  124.  
  125. Past and Present Colleagues
  126.  
  127.  
  128. Classmates
  129.  
  130.  
  131. #3: Recommendations <ul><li>Recommend first </li></ul><ul><li>Ask. Ask. Ask. </li></ul><ul><ul><li>Use custom invite text </li></ul></ul><ul><li>Actually do it. </li></ul>
  132.  
  133.  
  134. #4: Groups <ul><li>Join 2 Groups </li></ul><ul><li>Meet People Through Group Discussion </li></ul><ul><li>Ask Questions </li></ul><ul><li>Consider Creating Your Own Group </li></ul>
  135.  
  136.  
  137.  
  138.  
  139.  
  140.  
  141. #5a: Events
  142.  
  143.  
  144.  
  145.  
  146.  
  147.  
  148. #5b: Events
  149. 4 Ways Events are Discovered <ul><li>Activity of Connections attending event </li></ul><ul><li>Promotion through a Group </li></ul><ul><li>Sharing or Recommending the Event </li></ul><ul><li>Event Search </li></ul>
  150. #6 Status Updates
  151.  
  152. Attendance at The 2nd Annual Financial Planning Summit for Accountants was up 40%. Thanks to all who made it a success! 3 months ago 
  153. #7 Applications
  154.  
  155. Blog Link Reading List by Amazon Events Tweet
  156. #8 Networking for a Lead or Strategic Partnership
  157. Lead Generation and Introductions
  158.  
  159.  
  160.  
  161.  
  162. Strategic Partners
  163.  
  164. #9 Utilizing Answers
  165.  
  166. #10 Connect.Connect.Connect
  167. Break
  168.  
  169. http://www.facebook.com
  170. What is Facebook?
  171.  
  172.  
  173.  
  174. 5 Tips to Marketing on Facebook
  175. #1: Your Profile <ul><li>YOUR picture </li></ul><ul><li>Fill out the information to 100% </li></ul><ul><li>Feed in other networks </li></ul><ul><li>The power of the photo gallery </li></ul>
  176.  
  177. #2: Client Connection <ul><li>Encourage current and past clients to connect with you </li></ul><ul><li>Search for current and past clients using your email database </li></ul><ul><li>Marketing Material Integration </li></ul>
  178.  
  179.  
  180.  
  181.  
  182.  
  183. #3: The FanPage <ul><li>Do not invite everyone </li></ul><ul><li>Easy to blast messages </li></ul><ul><li>Update Your Wall Regularly </li></ul><ul><li>Use Secondary Pages to Segment </li></ul><ul><ul><li>House Photos </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Events </li></ul></ul>
  184. #4: More Fan Page <ul><li>Community engagement </li></ul><ul><ul><li>Little League </li></ul></ul><ul><ul><li>Farmer’s Market </li></ul></ul><ul><ul><li>Local Club or Golf Course </li></ul></ul>
  185. #5: Facebook Ads <ul><li>Segment ads based on age, birthday, gender, and other demographic data </li></ul><ul><li>Most importantly: REGION BASED </li></ul><ul><li>Pay-per-click </li></ul>
  186.  
  187. Break
  188.  
  189. What is Twitter? http://www.twitter.com
  190. <ul><li>Micro-blogging service that enables its users to send and read other users’ updates known as tweets. </li></ul>
  191. <ul><li>Cocktail </li></ul><ul><li>Party </li></ul>
  192. 35-49 Represent 42% of Twitter Users
  193.  
  194. Tweets
  195. <ul><li>Text-based posts of up to 140 characters which are displayed on the user’s profile page and delivered to other users who have subscribed to them (followers) </li></ul>
  196.  
  197. @
  198.  
  199. RT
  200.  
  201. DM
  202. Profile
  203.  
  204.  
  205. Background <ul><li>Give Additional Connection Points </li></ul><ul><li>Picture or Logo </li></ul><ul><li>Give a 140-160 Description of Yourself or Company </li></ul>
  206.  
  207. Tiny.Url
  208. http://bit.ly
  209.  
  210. #
  211.  
  212.  
  213. Tweet Up
  214. Eventbrite.com
  215.  
  216.  
  217.  
  218.  
  219. Email
  220.  
  221.  
  222.  
  223. Search
  224. http://search.twitter.com
  225.  
  226.  
  227.  
  228.  
  229.  
  230.  
  231. Friends Enemies
  232. <ul><li>Start by following your friends </li></ul><ul><li>Watch the conversation and follow their friends </li></ul><ul><li>Follow industry leaders </li></ul>
  233. Hootsuite www.hootsuite.com Web Based Application for Social Media Management
  234.  
  235. http://www.facebook.com
  236. Where You At? Searching Based on Location
  237.  
  238.  
  239.  
  240.  
  241. Talk to Me Like You Love Me Personal Messaging
  242.  
  243.  
  244. Common Interest Group Domination
  245. Using Friend Lists
  246.  
  247.  
  248.  
  249.  
  250. #5 Sniping Competitor’s Fan Pages
  251.  
  252.  
  253. Bonus: Importing that Email
  254.  
  255.  
  256.  
  257. The Beauty of Twellowhood
  258. http://www.twellowhood.com
  259.  
  260.  
  261.  
  262.  
  263.  
  264. What You Should Be Doing Tomorrow <ul><li>Create Your Social Profiles </li></ul><ul><li>Setup lists on both Twitter and Facebook </li></ul><ul><li>Connect with Your Email Database (Facebook, Twitter, LinkedIN) </li></ul><ul><li>Add 10 people to each list </li></ul>
  265. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@getbrandswag.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>

×