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Building Your Personal Brand

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Presentation from my time at MarcusThomas in Cleveland. I had an awesome time!

Presentation from my time at MarcusThomas in Cleveland. I had an awesome time!

Published in: Technology, Business

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  • Transcript

    • 1. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
    • 2. What is a brand?
    • 3. Commodity vs Lifestyle
    • 4. and a collection of perceptions
    • 5. Why is personal branding important?
    • 6. 6 P’s to Building a Personal Brand
    • 7. •Passion
    • 8. •Passion •Purpose
    • 9. •Passion •Purpose •Planning
    • 10. •Passion •Purpose •Planning •People
    • 11. •Passion •Purpose •Planning •People •Play
    • 12. •Passion •Purpose •Planning •People •Play •Perseverance
    • 13. Your Brand Plan
    • 14. •What are your goals?
    • 15. •What are your goals? •What do you value?
    • 16. •What are your goals? •What do you value? •What are your passions?
    • 17. •What are your goals? •What do you value? •What are your passions? •What motivates you?
    • 18. •What are your goals? •What do you value? •What are your passions? •What motivates you? •What makes you remarkable?
    • 19. The Brand Plan
    • 20. The Brand Plan • Identify Your Passions
    • 21. The Brand Plan • Identify Your Passions • Take Inventory
    • 22. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity
    • 23. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream
    • 24. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream • Measure & Repeat
    • 25. Super Activity
    • 26. Why is Organizational Storytelling Important?
    • 27. 3 Types of Corporate Sub-Brands
    • 28. Singular Identity
    • 29. The Group Dynamic
    • 30. The Rockstar(s) Quotient
    • 31. Which One is Better? • Singular Identity • The Group Dynamic • The Rockstar(s) Quotient
    • 32. How Do You Measure Success?
    • 33. How Do You Measure UP?
    • 34. Measurement
    • 35. Measurement • Fan Counts
    • 36. Measurement • Fan Counts • Google Grade
    • 37. Measurement • Fan Counts • Google Grade • Twitter for Klout
    • 38. Measurement • Fan Counts • Google Grade • Twitter for Klout • Sales Metrics
    • 39. Measurement • Fan Counts • Google Grade • Twitter for Klout • Sales Metrics • Email Distribution
    • 40. Measurement • Fan Counts • Google Grade • Twitter for Klout • Sales Metrics • Email Distribution • LinkedIn Profile Views
    • 41. Measurement • Fan Counts • Google Grade • Twitter for Klout • Sales Metrics • Email Distribution • LinkedIn Profile Views • Retweets Per Page View
    • 42. The Brand Plan
    • 43. The Brand Plan • Identify Your Passions
    • 44. The Brand Plan • Identify Your Passions • Take Inventory
    • 45. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity
    • 46. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream
    • 47. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream • Measure & Repeat
    • 48. DO THIS TOMORROW
    • 49. DO THIS TOMORROW • Build Your Brand Plan
    • 50. DO THIS TOMORROW • Build Your Brand Plan • Review Your Social Policy
    • 51. DO THIS TOMORROW • Build Your Brand Plan • Review Your Social Policy • Define Your Support Group
    • 52. DO THIS TOMORROW • Build Your Brand Plan • Review Your Social Policy • Define Your Support Group • Do Not Tweet After 2am on a Weekend
    • 53. Connect With Me • Blog: http://www.kylelacy.com • Twitter: @kyleplacy • Email: kyle@getbrandswag.com • Phone: 1-765-610-5965

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