Building Your Digital Marketing Playbook

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The tools and tips to building your digital marketing strategy from your website to Pinterest!

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  • Building Your Digital Marketing Playbook

    1. SMS IS A CRITICAL CHANNEL IN MOBILE STRATEGY • 70% of feature phone owners don’t plan to buy a smartphone as their next device (Feb 2012) – They plan to sign up for two more years of service on their regular handsets • 78% of smartphone users SMS daily. • 33% of smartphone users SMS constantly throughout the day.

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