Building Your Brand to Find a Job

The New World of Job Search

Is the résumé dead?

It’s not about what you know but who you know….

What is a personal brand?

Why a personal brand?

Differentiate
Achieve Goals
Gain Confidence
Increase Visibility
Develop Trust
Build Your Network

Where do you go after planning your personal brand?

Personal Networking

7 Steps To Building Online Relationships

be authentic

The Importance of Listening
Party It Up
Add Pictures
Geographically Based
Talk About What YOU do
Be Authentic

What is a blog?

Updated Frequently
Community: Writer/Reader/Commenter
Chronological Entries
A Social Media Tool
Tool to Establish Thought-Leadership

What is a blog?

A place to share stories and establish trust.

What do you want to write about?
What are your goals?
Who is your audience?
What is your budget?
How much time can you spend on:
Promotion
Development
Learning to use technology
Blog Strategy

Writing good content is key
Don’t think too hard. React.
Authenticity
Your unique perspective
Lists. Lists. Lists.
Make a Video
What do YOU do?
Connect with your target Audience
Content! Content! Content!

Email to Contacts the news about the blog
Add URL to all communication mediums
Email
Business Card
Social Media Networks
Traditional Marketing
Press Release
Talk it Up!
Launch Your Blog or Post

A business oriented social networking site
Mainly used for professional networking and has over 48 million registered users in 170 industries

#1: Your Profile
Upload a GOOD Photo
100% Completion
Use Email address as your last name
Keyword out your profile
Integrate! Link Your Blog

#1b: Profile Show all your affiliations in your profile – your past companies, educational institutions, and activities

#2: Uploading Contacts

#3: Recommendations
Recommend first
Ask. Ask. Ask.
Use custom invite text
Actually do it.

#4: Groups
Join Groups (not too many) and Participate.
Meet People Through Group Discussion
Ask Questions
Consider Creating Your Own Group

Connect With Me http://www.kylelacy.com Twitter: @kyleplacy Phone: 1-765-610-5965

Building Your Brand to Find a Job

by Kyle Lacy on Apr 19, 2010

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Building Your Brand to Find a Job — Presentation Transcript