http://www.getbrandswag.com
www.kylelacy.com

     @kyleplacy

facebook.com/kyleplacy
http://bit.ly/bgfacebook
The Fan Page

• Photo
The Fan Page

• Photo
• Information
The Fan Page

• Photo
• Information
• Wall Settings
The Fan Page

• Photo
• Information
• Wall Settings
• Photos
The Fan Page

• Photo
• Information
• Wall Settings
• Photos
• Custom Tabs
The Fan Page
The Fan Page

• Be Interesting
The Fan Page

• Be Interesting
• Listen to People
  • And Respond
The Fan Page

• Be Interesting
• Listen to People
   • And Respond
• It Is All About the Share
The Fan Page

• Be Interesting
• Listen to People
   • And Respond
• It Is All About the Share
• Ask Genuine Questions
facebook.com/facebook-widgets
Facebook Ads

• Segment ads based on age,
  birthday, gender, and other
  demographic data

• Most importantly: REGION BAS...
Bonus:
Importing that Email
How do you measure
     success?
Measurement
Measurement
• Fan Count
Measurement
• Fan Count
• Tiny.Url (tracking links)
Measurement
• Fan Count
• Tiny.Url (tracking links)
• Coupon Code
Measurement
• Fan Count
• Tiny.Url (tracking links)
• Coupon Code
• Email Distribution
  • Sears
Measurement
• Fan Count
• Tiny.Url (tracking links)
• Coupon Code
• Email Distribution
   • Sears
• Phone Calls
Measurement
• Fan Count
• Tiny.Url (tracking links)
• Coupon Code
• Email Distribution
   • Sears
• Phone Calls
• Traffic ...
Interactions

• Interactions: total number of
  comments, wall posts, and likes

• Interactions = viral marketing
Interactions Per Post

• Interactions: average number of
  comments, wall posts and likes
  generated by each piece of con...
Post Quality

• Determined by the % of your fans
  that engage

• Depends on how you compare to
  similar pages
Total Fans

• Measures fans who unsubscribe
  (hiders)

• Measure what you are doing right
Questions?
Connect With Me

• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: kyle@getbrandswag.com
• Phone: 1-765-610-5...
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
Building A Marketing Vehicle for Facebook
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Building A Marketing Vehicle for Facebook

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  • Transcript of "Building A Marketing Vehicle for Facebook"

    1. 1. http://www.getbrandswag.com
    2. 2. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
    3. 3. http://bit.ly/bgfacebook
    4. 4. The Fan Page • Photo
    5. 5. The Fan Page • Photo • Information
    6. 6. The Fan Page • Photo • Information • Wall Settings
    7. 7. The Fan Page • Photo • Information • Wall Settings • Photos
    8. 8. The Fan Page • Photo • Information • Wall Settings • Photos • Custom Tabs
    9. 9. The Fan Page
    10. 10. The Fan Page • Be Interesting
    11. 11. The Fan Page • Be Interesting • Listen to People • And Respond
    12. 12. The Fan Page • Be Interesting • Listen to People • And Respond • It Is All About the Share
    13. 13. The Fan Page • Be Interesting • Listen to People • And Respond • It Is All About the Share • Ask Genuine Questions
    14. 14. facebook.com/facebook-widgets
    15. 15. Facebook Ads • Segment ads based on age, birthday, gender, and other demographic data • Most importantly: REGION BASED • Pay-per-click
    16. 16. Bonus: Importing that Email
    17. 17. How do you measure success?
    18. 18. Measurement
    19. 19. Measurement • Fan Count
    20. 20. Measurement • Fan Count • Tiny.Url (tracking links)
    21. 21. Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code
    22. 22. Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code • Email Distribution • Sears
    23. 23. Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code • Email Distribution • Sears • Phone Calls
    24. 24. Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code • Email Distribution • Sears • Phone Calls • Traffic to Website
    25. 25. Interactions • Interactions: total number of comments, wall posts, and likes • Interactions = viral marketing
    26. 26. Interactions Per Post • Interactions: average number of comments, wall posts and likes generated by each piece of content you post
    27. 27. Post Quality • Determined by the % of your fans that engage • Depends on how you compare to similar pages
    28. 28. Total Fans • Measures fans who unsubscribe (hiders) • Measure what you are doing right
    29. 29. Questions?
    30. 30. Connect With Me • Blog: http://www.kylelacy.com • Twitter: @kyleplacy • Email: kyle@getbrandswag.com • Phone: 1-765-610-5965
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