Branding : It's Getting Personal

yourmindframe.com

www.kylelacy.com @kyleplacy

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What are we going to talk about?
The Value of Story Telling
The Definition of Brand
The 6 P’s of Personal Branding
6 Ways to Use Social Media

55,600 28-45 within 10 miles of Canton, OH

36,480 45-64 within 10 miles of Canton, OH

+600M Users on Facebook

300,000 New Twitter Accounts Created Every Day

You can’t be consumers. You need to be producers.

Stories give us context and context helps us understand things

Stories inspire more people to action

Story Telling
Remember the characters
What is the conflict?
Talk about the environment

3 Types of Corporate Sub-Brands

Singular Identity

The Group Dynamic

The Rockstar(s) Quotient

Which One is Better?
Singular Identity
The Group Dynamic
The Rockstar(s) Quotient

How Do You Measure Success?

Measurement
Fan Counts
Google Grade
Twitter for Klout
Sales Metrics
Email Distribution
LinkedIn Profile Views
Retweets Per Page View

Action Items
Write the Story
Define the characters
What is YOUR story?
How do YOU fit in the overall identity?

Connect With Me
Blog: http://www.kylelacy.com
Twitter: @kyleplacy
Company: YourMindFrame.com
Email: kyle@yourmindframe.com
Phone: 1-765-610-5965

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by Kyle Lacy on Jan 24, 2011