Branding : It's Getting Personal

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  • 1.  
  • 2.  
  • 3. yourmindframe.com
  • 4.  
  • 5. www.kylelacy.com @kyleplacy
  • 6. Add Slideshare Link
  • 7. #cantonad
  • 8.  
  • 9. What are we going to talk about?
    • The Value of Story Telling
    • The Definition of Brand
    • The 6 P’s of Personal Branding
    • 6 Ways to Use Social Media
  • 10. 55,600 28-45 within 10 miles of Canton, OH
  • 11. 36,480 45-64 within 10 miles of Canton, OH
  • 12. +600M Users on Facebook
  • 13. 300,000 New Twitter Accounts Created Every Day
  • 14.  
  • 15.  
  • 16.  
  • 17. You can’t be consumers. You need to be producers.
  • 18.  
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  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31. Stories give us context and context helps us understand things
  • 32. Stories inspire more people to action
  • 33. Story Telling
    • Remember the characters
    • What is the conflict?
    • Talk about the environment
  • 34.  
  • 35.  
  • 36. 3 Types of Corporate Sub-Brands
  • 37. Singular Identity
  • 38.  
  • 39.  
  • 40. The Group Dynamic
  • 41.  
  • 42. The Rockstar(s) Quotient
  • 43.  
  • 44.  
  • 45.  
  • 46. Which One is Better?
    • Singular Identity
    • The Group Dynamic
    • The Rockstar(s) Quotient
  • 47.  
  • 48. How Do You Measure Success?
  • 49. Measurement
    • Fan Counts
    • Google Grade
    • Twitter for Klout
    • Sales Metrics
    • Email Distribution
    • LinkedIn Profile Views
    • Retweets Per Page View
  • 50. Action Items
    • Write the Story
    • Define the characters
    • What is YOUR story?
    • How do YOU fit in the overall identity?
  • 51. Connect With Me
    • Blog: http://www.kylelacy.com
    • Twitter: @kyleplacy
    • Company: YourMindFrame.com
    • Email: kyle@yourmindframe.com
    • Phone: 1-765-610-5965