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6 trends and tactics changing marketing and social media

by Kyle Lacy on Aug 29, 2012

3,830 views

It is important to remember that technology changes constantly. It is up to us (as marketers) to stay in front of changes from mobility to branding.

It is important to remember that technology changes constantly. It is up to us (as marketers) to stay in front of changes from mobility to branding.

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http://blog.exacttarget.com	479
http://ticsyformacion.com	231
http://www.conseilsmarketing.com	86
http://www.scoop.it	36
http://futuremkrs.blogspot.fr	34
http://futuremkrs.blogspot.com	29
http://www.socialbrandingco.com	23
http://www-ig-opensocial.googleusercontent.com	22
https://twitter.com	11
http://futuremakersparis.blogspot.com	9
http://pinterest.com	5
http://www.twylah.com	2
https://si0.twimg.com	2
http://socialbrandingco.com	2
http://futuremkrs.blogspot.com.es	1
http://twitter.com	1
http://gosnapshot.com	1

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FOTO-LUMI at FOTO-LUMI I like 8 months ago
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Ali Anani, Managing Partner at Phenomena Communications Smashing presentation. I like Slide 52 very much, We;;-done, Kyle 8 months ago
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Kyle Lacy, Senior Manager, Content Marketing & Research at ExactTarget and Author of Twitter Marketing for Dummies and Branding Yourself at ExactTarget @barryjfeldman Thanks! 8 months ago
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JEFF Let’s take a look at the activities consumers are doing on their phones: - Talking on the phone, of course78% use text messaging daily66% use email dailyFollowed by internet and Facebook Also to note: 15% are using Twitter daily RESULT: Consumers are using the smartphone as an integrated mobile experience, searching for content, communicating and doing it across channels. Starbucks has now processed more than 26 million mobile payments since January, - 1 in 4 transactions done via mobile.
Take any major sports team or major brand… Tom’s Shoes, Charity Water. There is no question where you achieve the ripple in the pond effect of “viral marketing”.. Somebody who has liked your company has shared your content OH HEY here is a company… I have no idea what they do.. I’m going to Like their page.. Spend copious amounts of time surfing. We like on Facebook… what we like in the real world. Facebook liking is a trailing indicator of a relationship not a leading indicator of a relationship
Increasing communication between customers: The ability to share information between people is faster and easier than ever before. Social media, email and texting have all made a major change the way we communicate with each other. Consumers are now using these channels to find out what products and brands their friends and family are purchasing and what they think about these items. 24% of American adults say they've posted comments about a purchase they've made & 62% of people read online reviews before making a purchase. In addition posting something on your Facebook wall or tweet a message about a product you want to purchase will immediately provide the consumer with hundreds of opinions and recommendations.
Satisfy the CustomerThe easiest, and possibly the most affordable, way to build customer loyalty is to satisfy the customer. Begin by implementing the most basic customer service rule: treat the customer the way you want to be treated when shopping. Ideas: Back in stock emails, customer survey emails
Satisfy the CustomerThe easiest, and possibly the most affordable, way to build customer loyalty is to satisfy the customer. Begin by implementing the most basic customer service rule: treat the customer the way you want to be treated when shopping. Ideas: Back in stock emails, customer survey emails
Satisfy the CustomerThe easiest, and possibly the most affordable, way to build customer loyalty is to satisfy the customer. Begin by implementing the most basic customer service rule: treat the customer the way you want to be treated when shopping. Ideas: Back in stock emails, customer survey emails
Challenge #3: Leveraging technology and dataThe digital era definitely gives retail marketers the opportunity to speak more directly with customers and really connect with them on the 1:1 level. The use of data & technology plays a big part in this very personalized relationship.Once you have people coming into your stores and coming back for more it is time to start collecting information from them….Sound simple, yeah right! Sorting through all of the data you have collected and keeping up on the latest technology trends is a very daunting task for most retailers. Even the most sophisticated retailers are still not where they would like to be with their data usage.
Jason Miller at Pei Wei does a great job of innovating when it comes to mobile and social marketing. In October, he ran a cross-channel voting program for the “Diner Selects” initiativeAllowed consumers to vote in-store, online and on social networksHe saw a unique pattern of votes for text voters vs. social votersThe real-time-ness of the votes prompted more votes
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Romero Cavalcanti, Consultor / Consultant at RBV Consultoria / Consulting 7 months ago
Aaron Sherrick, Sr. Business Analyst at EHC Solutions 7 months ago
sabatini.realtor 7 months ago
JA Castillo, Landscape Architect at ELM (Ervin Lovett Miller) Tags social media 8 months ago
Ali Anani, Managing Partner at Phenomena Communications 8 months ago
Nacho Ustariz 8 months ago
Emmanuel Devezeaux de Rancougne, Managing Director at Proximity BBDO Paris 8 months ago
Arief Budiman, Director at Ocentrum Indonesia 8 months ago
Karim El-Sedawy, Business & Marketing Strategist at ArpuPlus 8 months ago
simeac 8 months ago

6 trends and tactics changing marketing and social media Presentation Transcript

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