5 Technology Trends Disrupting Consumer Behavior (v15)

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Presentation from #MixWest14 in Indianapolis, IN on August 1. This is the 15th version of the consumer behavior deck I've presented over the past year. Added new numbers on revenue lift using content …

Presentation from #MixWest14 in Indianapolis, IN on August 1. This is the 15th version of the consumer behavior deck I've presented over the past year. Added new numbers on revenue lift using content personalization and a new trend - Collaborative Economy.

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  • Smartphone Penetration – Total Population
    We also know that mobile email open rates are growing exponentially.

Transcript

  • 1. exacttarget.com/blog kylelacy.com
  • 2. What’s Next? @kyleplacy #mixwest14
  • 3. Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
  • 4. What’s Next? @kyleplacy #mixwest14
  • 5. What’s Now? @kyleplacy #mixwest14
  • 6. Ginni Rometty CEO, IBM What you will see with rapid data and social sharing is the death of the average and the era of you. Businesses will be able to truly serve the individual. @kyleplacy #mixwest14
  • 7. Moments Matter one. @kyleplacy #mixwest14
  • 8. @kyleplacy #mixwest14
  • 9. Rise of Mobility two. @kyleplacy #mixwest14
  • 10. @kyleplacy #mixwest14
  • 11. @kyleplacy #mixwest14 Mobile Penetration (Total Population) 0 10 20 30 40 50 60 70 Australia Brazil China France Germany Japan UK USA 36.8 35.4 27 18.3 5.9 30.2 31 52.2 13.8 33.1 38.2 28.8 19.6 50.9 43.5 64.6 26.3 46.9 42.3 39.8 24.7 62.2 56.4 2011 2012 2013
  • 12. Smartphone massive growth potential with only 30% of total market. Mary Meeker’s 2014 Internet Trends Report @kyleplacy #mixwest14
  • 13. Out of the 74% of Japanese consumers intending to upgrade their phone… Japan Consumer Insights Report 2014, ExactTarget Marketing Cloud @kyleplacy #mixwest14
  • 14. 99.5% will be upgrading to a smartphone. 2014 Japan Consumer Insights Report, ExactTarget Marketing Cloud @kyleplacy #mixwest14
  • 15. 8.7 4.4 13.7 47.2 15.5 30.6 15.2 9.3 22.7 57.8 26 41.3 0 10 20 30 40 50 60 70 USA | Purchased a product or service USA | Searched for a flat or house USA | Searched for restaurants or pubs/bars USA | Accessed a social network USA | Reviewed websites, blogs or message boards USA | Looked up directions or used a map 2012 2013 Activities used on Smartphone (last 7 days) @kyleplacy #mixwest14
  • 16. Content is Mobile @kyleplacy #mixwest14
  • 17. 91% of consumers indicated that access to content across all devices was important. 2014 Mobile Behavior Report, ExactTarget Marketing Cloud @kyleplacy #mixwest14
  • 18. @kyleplacy #mixwest14
  • 19. Commerce is Mobile @kyleplacy #mixwest14
  • 20. @kyleplacy #ETFOM@kyleplacy #mixwest14
  • 21. 83% of US Consumers research products while in-store on their mobile phone. Google’s Our Mobile Planet Report @kyleplacy #mixwest14
  • 22. @kyleplacy #mixwest14
  • 23. Personalization & Automation of Brand three. @kyleplacy #mixwest14
  • 24. 41% of consumers buy more from brands who send personalized emails based on past buying behaviors. Return Path @kyleplacy #mixwest14
  • 25. 12-25% increase in sales if the transactional message includes personalized product recommendations. ExactTarget Marketing Cloud @kyleplacy #mixwest14
  • 26. @kyleplacy #mixwest14
  • 27. @kyleplacy #mixwest14
  • 28. Collaborative Economy four. @kyleplacy #mixwest14
  • 29. @kyleplacy #mixwest14 Phases of Internet SharingPhases of Internet Sharing
  • 30. An economic model where creation, ownership and access are shared between people and corporations.
  • 31. @kyleplacy @kyleplacy #mixwest14
  • 32. @kyleplacy #mixwest14 $270K hit
  • 33. Collaborative Economy Takeaways • People are empowered to get what they need from each other. • The crowd is becoming like a company – bypassing inefficient corporations • Businessesmust use these same tools and strategies to regain relevance. • This requires a massive shift in business models. • As a result, companies are resilient: connected, empowering others, efficient, and profitable. @kyleplacy #mixwest14
  • 34. Connected Products five. @kyleplacy
  • 35. Sensor use is rising rapidly at +34% Y/Y growth. Mary Meeker’s 2014 Internet Trends Report @kyleplacy #mixwest14
  • 36. 8 Billion units were shipped in 2013. Mary Meeker’s 2014 Internet Trends Report @kyleplacy #mixwest14
  • 37. Data equals Relevance
  • 38. Data beats Opinions
  • 39. We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer @kyleplacy #mixwest14
  • 40. exacttarget.com/blog kylelacy.com