0
exacttarget.com/blog
kylelacy.com
What’s Next?
@kyleplacy #mixwest14
Click the center icon >>>>>
and browse for the image you want
to insert.
IF IMAGE INSERTS IN FRONT OF
FOOTER,
Right click ...
What’s Next?
@kyleplacy #mixwest14
What’s Now?
@kyleplacy #mixwest14
Ginni Rometty
CEO, IBM
What you will see with rapid
data and social sharing is the
death of the average and the era
of you...
Moments
Matter
one.
@kyleplacy #mixwest14
@kyleplacy #mixwest14
Rise of
Mobility
two.
@kyleplacy #mixwest14
@kyleplacy #mixwest14
@kyleplacy #mixwest14
Mobile Penetration (Total Population)
0
10
20
30
40
50
60
70
Australia Brazil China France Germany J...
Smartphone massive
growth potential with
only 30% of total market.
Mary Meeker’s 2014 Internet Trends Report
@kyleplacy #m...
Out of the 74% of
Japanese consumers
intending to upgrade their
phone…
Japan Consumer Insights Report 2014, ExactTarget Ma...
99.5% will be upgrading
to a smartphone.
2014 Japan Consumer Insights Report, ExactTarget Marketing Cloud
@kyleplacy #mixw...
8.7
4.4
13.7
47.2
15.5
30.6
15.2
9.3
22.7
57.8
26
41.3
0
10
20
30
40
50
60
70
USA | Purchased a
product or service
USA | S...
Content is
Mobile
@kyleplacy #mixwest14
91% of consumers
indicated that access to
content across all devices
was important.
2014 Mobile Behavior Report, ExactTarg...
@kyleplacy #mixwest14
Commerce
is Mobile
@kyleplacy #mixwest14
@kyleplacy #ETFOM@kyleplacy #mixwest14
83% of US Consumers
research products while
in-store on their mobile
phone.
Google’s Our Mobile Planet Report
@kyleplacy #...
@kyleplacy #mixwest14
Personalization &
Automation of Brand
three.
@kyleplacy #mixwest14
41% of consumers buy more
from brands who send
personalized emails based on
past buying behaviors.
Return Path
@kyleplacy ...
12-25% increase in sales if
the transactional message
includes personalized
product recommendations.
ExactTarget Marketing...
@kyleplacy #mixwest14
@kyleplacy #mixwest14
Collaborative
Economy
four.
@kyleplacy #mixwest14
@kyleplacy #mixwest14
Phases of Internet SharingPhases of Internet Sharing
An economic model where
creation, ownership and
access are shared between
people and corporations.
@kyleplacy
@kyleplacy #mixwest14
@kyleplacy #mixwest14
$270K hit
Collaborative Economy Takeaways
• People are empowered to get what they need from each other.
• The crowd is becoming like...
Connected
Products
five.
@kyleplacy
Sensor use is rising
rapidly at +34% Y/Y
growth.
Mary Meeker’s 2014 Internet Trends Report
@kyleplacy #mixwest14
8 Billion units were
shipped in 2013.
Mary Meeker’s 2014 Internet Trends Report
@kyleplacy #mixwest14
Data equals
Relevance
Data beats
Opinions
We must move from numbers
keeping score to numbers that
drive better actions.
David Walmsley
Head of Multichannel
Marks & ...
exacttarget.com/blog
kylelacy.com
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
5 Technology Trends Disrupting Consumer Behavior (v15)
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5 Technology Trends Disrupting Consumer Behavior (v15)

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Presentation from #MixWest14 in Indianapolis, IN on August 1. This is the 15th version of the consumer behavior deck I've presented over the past year. Added new numbers on revenue lift using content personalization and a new trend - Collaborative Economy.

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  • It was interesting that such a small percentage actually looked up Real Estate. We are always talking about mobile RE search and it may not be so true. Thanks
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  • Smartphone Penetration – Total Population
    We also know that mobile email open rates are growing exponentially.
  • Transcript of "5 Technology Trends Disrupting Consumer Behavior (v15)"

    1. 1. exacttarget.com/blog kylelacy.com
    2. 2. What’s Next? @kyleplacy #mixwest14
    3. 3. Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
    4. 4. What’s Next? @kyleplacy #mixwest14
    5. 5. What’s Now? @kyleplacy #mixwest14
    6. 6. Ginni Rometty CEO, IBM What you will see with rapid data and social sharing is the death of the average and the era of you. Businesses will be able to truly serve the individual. @kyleplacy #mixwest14
    7. 7. Moments Matter one. @kyleplacy #mixwest14
    8. 8. @kyleplacy #mixwest14
    9. 9. Rise of Mobility two. @kyleplacy #mixwest14
    10. 10. @kyleplacy #mixwest14
    11. 11. @kyleplacy #mixwest14 Mobile Penetration (Total Population) 0 10 20 30 40 50 60 70 Australia Brazil China France Germany Japan UK USA 36.8 35.4 27 18.3 5.9 30.2 31 52.2 13.8 33.1 38.2 28.8 19.6 50.9 43.5 64.6 26.3 46.9 42.3 39.8 24.7 62.2 56.4 2011 2012 2013
    12. 12. Smartphone massive growth potential with only 30% of total market. Mary Meeker’s 2014 Internet Trends Report @kyleplacy #mixwest14
    13. 13. Out of the 74% of Japanese consumers intending to upgrade their phone… Japan Consumer Insights Report 2014, ExactTarget Marketing Cloud @kyleplacy #mixwest14
    14. 14. 99.5% will be upgrading to a smartphone. 2014 Japan Consumer Insights Report, ExactTarget Marketing Cloud @kyleplacy #mixwest14
    15. 15. 8.7 4.4 13.7 47.2 15.5 30.6 15.2 9.3 22.7 57.8 26 41.3 0 10 20 30 40 50 60 70 USA | Purchased a product or service USA | Searched for a flat or house USA | Searched for restaurants or pubs/bars USA | Accessed a social network USA | Reviewed websites, blogs or message boards USA | Looked up directions or used a map 2012 2013 Activities used on Smartphone (last 7 days) @kyleplacy #mixwest14
    16. 16. Content is Mobile @kyleplacy #mixwest14
    17. 17. 91% of consumers indicated that access to content across all devices was important. 2014 Mobile Behavior Report, ExactTarget Marketing Cloud @kyleplacy #mixwest14
    18. 18. @kyleplacy #mixwest14
    19. 19. Commerce is Mobile @kyleplacy #mixwest14
    20. 20. @kyleplacy #ETFOM@kyleplacy #mixwest14
    21. 21. 83% of US Consumers research products while in-store on their mobile phone. Google’s Our Mobile Planet Report @kyleplacy #mixwest14
    22. 22. @kyleplacy #mixwest14
    23. 23. Personalization & Automation of Brand three. @kyleplacy #mixwest14
    24. 24. 41% of consumers buy more from brands who send personalized emails based on past buying behaviors. Return Path @kyleplacy #mixwest14
    25. 25. 12-25% increase in sales if the transactional message includes personalized product recommendations. ExactTarget Marketing Cloud @kyleplacy #mixwest14
    26. 26. @kyleplacy #mixwest14
    27. 27. @kyleplacy #mixwest14
    28. 28. Collaborative Economy four. @kyleplacy #mixwest14
    29. 29. @kyleplacy #mixwest14 Phases of Internet SharingPhases of Internet Sharing
    30. 30. An economic model where creation, ownership and access are shared between people and corporations.
    31. 31. @kyleplacy @kyleplacy #mixwest14
    32. 32. @kyleplacy #mixwest14 $270K hit
    33. 33. Collaborative Economy Takeaways • People are empowered to get what they need from each other. • The crowd is becoming like a company – bypassing inefficient corporations • Businessesmust use these same tools and strategies to regain relevance. • This requires a massive shift in business models. • As a result, companies are resilient: connected, empowering others, efficient, and profitable. @kyleplacy #mixwest14
    34. 34. Connected Products five. @kyleplacy
    35. 35. Sensor use is rising rapidly at +34% Y/Y growth. Mary Meeker’s 2014 Internet Trends Report @kyleplacy #mixwest14
    36. 36. 8 Billion units were shipped in 2013. Mary Meeker’s 2014 Internet Trends Report @kyleplacy #mixwest14
    37. 37. Data equals Relevance
    38. 38. Data beats Opinions
    39. 39. We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer @kyleplacy #mixwest14
    40. 40. exacttarget.com/blog kylelacy.com
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