5 Digital Trends Changing Marketing in the Nordics
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5 Digital Trends Changing Marketing in the Nordics

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Presentation given at the Borsen IT conference on May 14th in Copenhagen.

Presentation given at the Borsen IT conference on May 14th in Copenhagen.

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5 Digital Trends Changing Marketing in the Nordics Presentation Transcript

  • 1. Kyle Lacy Director Global Content Marketing & Research @kyleplacy, www.kylelacy.com
  • 2. What’s Next? @kyleplacy
  • 3. Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
  • 4. What’s Next? @kyleplacy
  • 5. What’s Now? @kyleplacy
  • 6. Ginni Rometty CEO, IBM What you will see with rapid data and social sharing is the death of the average and the era of you. Businesses will be able to truly serve the individual. @kyleplacy
  • 7. Moments Matter one. @kyleplacy
  • 8. @kyleplacy
  • 9. Consumer Mobility two. @kyleplacy
  • 10. @kyleplacy
  • 11. I switched. @kyleplacy
  • 12. @kyleplacy Smartphone Penetration (Total Population) 0 10 20 30 40 50 60 70 35.9 22.2 45.1 38.2 38.2 28.8 18.2 27.9 43.4 54.3 15.5 44.2 50.7 42.7 50.9 48 33.5 59 45.5 42.3 39.8 32.5 41.3 52 67.5 35 55.4 63 54 62.2 2012 2013
  • 13. @kyleplacy 39% increase in smartphone penetration in Europe between 2012- 2013.
  • 14. @kyleplacy 0 10 20 30 40 50 60 70 80 69.3 57.8 72.1 58.9 64.4 58.1 61.5 66.2 57.8 56.6 57.3 53.7 71.4 63.4 67.8 Used a Search Engine for Product Search 2013 Activities on a Smartphone (Google)
  • 15. @kyleplacy 62% have used a search engine to research a product.
  • 16. @kyleplacy Purchased a Product or Service 2013 Activities on a Smartphone (Google) 0 5 10 15 20 25 30 35 40 45 50 37 25 42.4 28.3 31.2 34.3 31.8 33.8 31.1 45.7 38.8 30.5 46.9 42.6 39.3
  • 17. @kyleplacy 36% have purchased a product or service on their smartphone.
  • 18. Location three. @kyleplacy
  • 19. @kyleplacy
  • 20. @kyleplacy #ETFOM
  • 21. Brand Personalisation four. @kyleplacy
  • 22. 1. Predictive Intelligence 2. EGONomics Two types of brand personalisation: @kyleplacy
  • 23. 1. Predictive Intelligence @kyleplacy
  • 24. 41% of consumers buy more from retailers who send personalised emails based on past buying behaviours. Return Path @kyleplacy
  • 25. 12-25% increase in sales if the transactional message includes personalised product recommendations. ExactTarget Marketing Cloud @kyleplacy
  • 26. The future of marketing is also a recognition of a customer’s social identity and their quantified self. @kyleplacy
  • 27. Connected Products five. @kyleplacy
  • 28. Data equals Relevance
  • 29. Data beats Opinions
  • 30. We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer @kyleplacy
  • 31. exacttarget.com.au